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Technopreneurship 101
Prepared by: Clarisse Hope Rico
• It is the motivation behind
each purchase a customer
makes.

• It explains why customers are

willing to pay x-amount of
money for your product or
service
 Aesthetics Saving time

Status Saving/Making Money

Newness Convenience
VALUE
Environmental Lower Risk

Ethical Usability

Social Inclusion Customizable

Let’s talk about coffee
What is your preferred coffee blend?
Why?
vs.
How would you
create value to
your customers?
Value Map Customer Map
Customer Jobs:
Include different tasks, problems the customers are
intended to deal with, solve or satisfy. By doing so,
you refine the customer segment from the
emotional (preferences, popularity), social
(reputation, sense of duty), and functional
(practicability) perspective.
Customer Pains:
Identify what negative/frustrating
outcomes/experiences might be associated with the
described jobs. Since the perception of negative
experience differs by versatile categories of users, it
is better to cover as many pains as possible.
Customer Gains:
It’s the same with positive experiences the
customers have. Gains should include the things
that make customers satisfied or even happy
rather than simply being a converse of the pains.
They may be quite existential and free of any
extraordinary nature.
Products and Services

Here you can mention not only the product itself but
also its versions like premium, standard or anything
like that. This field can be a list of features your
product will possess. Focus on what you can offer to
get the customer jobs done.
Pain Relievers

- Saving more money

- Minimize road accidents
This section of the value proposition model is
responsible for the ability of your product to solve
the defined pains. It is not necessary to describe how
the pain is relieved in details. A simple statement of
the fact that eliminates the current frustration with
the job to be done will be enough to put here.
Gain creators should explain your product’s
extra value, which it is going to provide to
customers. The idea is to offer something
new and unique to make the customer’s
experience not only better but also exciting.
 Gain Creators
• Less expensive than Customer Gains
other similar products • Track the cab
Products • Easy to use platform • Control fare
and • 24/7 after sales service • Hassle free payment Customer Jobs
Services • Trusted driver • Contact a taxi service
• Passenger mobile • Control cost for ride
app • Wait for the taxi at an
• Grab taxi/car unknown amount of
time
• Grab food Customer Pains • Pay for the trip
Pain Relievers
• Grab delivery • Low cab availability
• Saving more money • Unpredicted traffic
• Minimize road accidents • Bad drivers happen
• Issues with payment for the
taxi service (cash or card)
Now, create your Value Proposition
• Using the Value Proposition Canvas, create Value Proposition
on your chosen business
• Submit next meeting
ANNOUNCEMENT!

• Exam on Friday, June 11, 2021

• One hour exam on our class schedule
• Coverage: From beginning to Value Proposition Canvas
• Type of Exam: Identification, Multiple choice and other