Case Study : McDonalds

McDonald has been a well-known and valuable brand for over half a century. The company’s
mission and vision is striving to be the world’s best quick service restaurant and formalizing
their beliefs into “People Vision and People Promise.” “Quality, Service, Cleanliness and
Value (Q.S.C. and V) also became the company’s motto. The company’s first McDonald store
was built in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc
became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino,
California. Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the
McDonald’s corporation was created.
Finally, Customer possesses different attitude and belief towards various products. Such attitudes and beliefs make up
brand image and impact the consumer buying behaviour . Therefore marketers are interested in them and want to
change such beliefs and attitude of the customer by various ad campaigns. Also, McDonalds provide good service to give
their consumer a good impression so they come back again.
 CONCLUSION

Consumer behavior:

people respond to products and services.

Consumers adjust purchasing behavior depending upon individual
needs.
Understand the buyer habits and priorities- to know the personality of the buyer.