With Hundreds of Millions of Customers, Urbanic Serves Fashion Consumers in Emerging

Markets
In emerging markets, where populations are growing and income disparities are widening,
Urbanic noticed that mass premium buyers who couldn't afford Zara had few to no options for
attractive clothing. Urbanic, which is even more targeted within this market, communicates to
Gen Z consumers who have been priced out of fashionable clothing.
Because Urbanic was first to market in bringing stylish products to this demographic, the brand
has amassed a dedicated following in India and Brazil, generating $200 million in yearly revenue
and 60 million users.
Urbanic a zero-inventory model Startup
 Zero inventory is a business approach in which organisations aim to have very little or no
inventory on hand. The goal of zero inventory is to order exactly the amount that will be
sold and to receive goods into stock only when they are required.
 Zero inventory is more effective, flexible, and cost-efficient than retaining and storing
vast amounts of inventory, thanks to the just-in-time inventory method of short lead
periods. The merchant successfully pushes stock back up the supply chain to minimize
the risks and costs of inventory retention.
 Although the zero-inventory method is not suitable for all firms, it is ideal for many in
today's technological environment. The zero-inventory strategy is used by the majority of
internet-based businesses, especially for high-variety, perishable, and fashion-based
consumer goods. Increasing the speed and rate of inventory turns allows businesses to
maximize cash flow.
 Finally, a zero-inventory technique necessitates the presence of an inventory.

How they are operating?

They employ a personalized suggestion algorithm, which aids in the management and planning
of upstream firms' supply chains. Factory managers can use data from order fulfilment, quality
control, delivery, and returns to better manage inventory planning and make clothing as near to
on-demand as feasible for client orders.
 Outstanding social media Strategy following by Urbanic
Urbanic– Connecting with their target audience
Is it just me or do all the Urbanic marketing campaigns make you crazy? If you’ve seen their
Reels Beauty campaign, you’ll know what I’m talking about. Urbanic’s goal is to make women
feel good about themselves. They know their target market (Gen Z) and create content that tells a
story that women can relate to.
Urbanic did some research and found that 80 percent of women came across negative chatter on
social media. It's no secret that the fashion business has long been a source of body shame, with
slim, white, Photoshopped models dominating the industry for nearly two decades and the rest of
us being pushed to the sidelines. However, there are body-positive social media initiatives that
are combating this restricted definition of beauty by catering to the majority of women and
reframing what "beautiful" means.
#MyRightToWear
#IAmBetterCurvy

#Bodypositivity
Urbanic– Smart content planning and timely delivery
Urbanic is another company with a reputation for innovative social media marketing. To create
their material, they must have a large design team, but it works! They keep their branding
consistent and are able to pick up on real-time happenings.
Preparing content ahead of time is always a smart idea. If you can arrange content on a monthly
basis, that's ideal; if not, bi-weekly is a good compromise. That way, you can keep track of
upcoming events and create content around them. This provides you time to execute any last-
minute creative.

Urbanic– Incredible content that makes you shop more

Every single one of these posts makes you shop more. Many individuals (including myself) snap
photographs of their outfit. Urbanic works in the same way. Urbanic isn't scared to experiment
with different style and have some fun. Despite the fact that Urbanic is fast fashion brand, they
manage to have a good time with it. Is it possible for you to have a little more fun with your
brand?