PESTEL ANALYSIS OF UBER

GROUP NO. 32
1. MD WASEEM SIDDIQUE 21021241080
2. SIMRAN KAUR SALUJA 21021241196
3. ARJIT SAHA 21021241192
4. TANYA TIWARI 21021241165
5. SARTHAK SHROTE 21021241197
ABOUT PESTAL ANALYSIS
 ABOUT UBER

 UBER Technologies, Inc., commonly known as UBER, is an American

technology company. 
 The company is based in San Francisco and has operations in over
900 metropolitan areas worldwide. 
 It is one of the largest firms in the gig economy.
 Its services include ride-hailing, food delivery, package
delivery, couriers, freight transportation, and, through a partnership
with Lime, electric bicycle and motorized scooter rental.
 POLITICAL FACTORS

1. Concerns on sharing economy

2. Permit regulation controversy
3. Government scrutiny
4. Wage laws
 ECONOMIC FACTORS
1. Sharing economy
2. Economical prices
3. Economic recession
4. Expensive living cost
 SOCIAL FACTORS
1. Popular ride
2. Social media campaigns
3. Increasing prices in cities
4. Aging population
 TECHNOLOGICAL FACTORS

1. Tech innovation
2. Advanced features
3. Self-driving technology
 ENVIRONMENTAL FACTORS

1. Fuel consumption
2. UBER green
3. Increasing traffic
4. UBER are moving into E-Cars
 LEGAL FACTORS

1. Issues of minimum wages

2. Taxes & human resource issues
3. Considers its drivers as employees
4. Brought under GST in India
5. Privacy issues
 CONCLUSION

 After an in-depth study of the pestle analysis of

UBER, we have realized that UBER has got serious
issues with the legal department. The company should
make it clear about drivers being employees and
partners. UBER should also launch more Green cabs to
exploit an environmentally sustainable trend.