MARKETING MIX

Mid-20th Century: 1953:

1950s:
Marketing Mix It was addressed to
Elements of
introduced for the American Marketing
Marketing Mix
first time. Association

At Later Stage: 1960s:

7 P’s were used as Introduction of 4 P’s
Marketing Mix in Marketing Mix
7 P’s OF MARKETING MIX
 ABOUT THE COMPANY

1955:
1959:
Incorporated as a 1988:
Began manufacturing
private limited Went public
pressure cookers
company

1994:
Changed name
Prestige product
1. Prestige Rice Cookers with Starch Reducer PRWO

2. Clean Home Solutions

3. Pressure Cookware (Clip On)

4. Prestige Svachh

5. Gas Stoves & Electrical Appliances

DISTRIBUTION CHANNEL
 No matter how good a product is, without proper
distribution, it will not be able to reach every
buyer. Prestige has more than 620 stores all over
the country today.
 With this robust distribution network, the brand
has been able to reach every household with its
products.
 Helpful in Price Determination.
 Apart from the stores, Prestige Xclusive also has
an online website where you can buy online.
Distribution Structure:
.
Traditional Modern
Own Retail Institutions Online
Trade Trade

Prestige Smart
Direct Dealers Hypermarket Kitchen Offline CSD Market Place
and Online

Authorized Corporate and

Supermarket Direct Sell
Redistributors GOVT.

Oil marketing
Shop in Shop
Companies

Rural Marketing

Teleshopping
Companies
Distribution Channel Contributions
 PROMOTION

Six main Promotion Tactics used by ttk Prestige

1. ADVERTISEMENT
2. SALES PROMOTION
3. PUBLIC RELATION
4. PERSONAL SELLING
5. PUBLICITY
6. DIRECT MARKETING
 ADVERTISEMENT & PUBLICITY:
Through various advertisements, Prestige educates its customer about the specifications
to look for in Cookware products. Through these ads, the brand also provides reasons
which make its products to be better than the other companies in the market. Also, in the
various festive seasons, Prestige provides discount offers on the products which attract
the customers more.

SALES PROMOTION & PUBLIC RELATION:

Relation ship with authorized dealers and customer are well maintained by the seals
team but the relations with sub dealers needs to be well maintained. This can be
done through time to time visits and providing some offers to them.
Online Presence:
The modern era is known as the era of
social media. Considering this, Prestige
has tried to keep its Social Media
presence very strong. Because of having
a robust presence on Facebook or
Twitter, the brand has reached more and
more customers all around the country. 
 3 SERVICE P’S OF TTK PRESTIGE
 PEOPLE: Service providers of the company provides services in the form of safety,
innovation, durability and trust. The guarantee the product quality and genuineness and also
ensure that product is fully functional before delivery.
 PROCESS: Every product they sell are covered with guarantee. More over Prestige
service centers are found across the country in all major cities and towns. Contact numbers
are provided in the guarantee card.
 PHYSICAL ENVIRONMENT: Due to its immense good quality it is made the first
choice in millions of homes. Prestige has been awarded with Selected "Super Brand"
validated by Consumers and also it is the most preferred brand in Kitchenware segment.
Today, Prestige has grown from a traditional pressure cooker brand to complete kitchen
solution provider and we are working to improve and change the lifestyle of every Indian
household.