The Consulting & Strategy Club

Final Round – Team 1

Submitted by:
Arihant Jain Parkhi Mohan Debjit Dutta

Siddhant Jain Sanyam Gupta Aditya Palod

Riya Mathur Sanjeet Kumar Utsav Walia

 Task 0 - Timeline

Timeline Bi-weekly industry insights on LinkedIn

Quiz/quick-analysis, alternate weeks on Instagram

 Consulting 101
 Selection of POCs sessions
 Continue to pitch & from mentee colleges  Mentorship program
 Launch of podcast execute live projects - 3  Execution of live  Completion of for PGP1
 Launch of new video  Curation & projects – 9  Launch of case book existing live projects -  Creation of content for
series improvement of content  Identify sponsors and  Execute live projects – 18 sessions on
 Mentorship program based on feedback from promotion partners for 12  Beginning of summer guesstimates and case
for case-prep mentorship program Strategia  Organize Strategia break prep approaches

MID- END-
OCT NOV DEC JAN FEB MAR APR JUNE JUL AUG
SEPT SEPT

 Collection of leads for  Industry insight book  Preparation of case-  Execution of live  Summer break ends  Recruitment of
Live Projects  Case workshops for book projects – 15 juniors for CSC
 Development of pitch HEPP/collaborative  Workshops and  Publish sanitized case  Publishing
material for leads competitions mentorship for Final studies of live projects content on
 Identification of  Execution of placements done, including client guesstimates and
colleges for additional live  Continue to execute testimonials case prep
collaborations projects - 5 live projects - 12 approaches
 Brown bag sessions  Case competition for
for mentee colleges Manfest Varchasva

2
 Event Task 1 – Strategia 2022

Strategia 2022

The Strategist – Case Ace the Case –

Study Competition Business Case Study
Quiz and case study Case preparation,
presentation submission & final
presentation

Fantasia League 3.0 Flip Star –

C-Suite Simulation
Fantasy Cricket Step into the shoes of
Challenge for the senior leaders to solve
cricketing enthusiasts real-world problems

3
 Event Task 1 – Strategia 2022
February 12-18, 2022 February 19-25, 2022

13 14 15 16 17 18 19 20 21 22 23 24 25 26

10:00 AM
Guest Session – 11:00
AM

R1: Case Submission ◆ Release Submit

10.00 PM 06:30 PM 09:30 PM
Strategia 2022 Timeline

Ace the Case Team Size:

3-4 Cross campus
allowed Top 15
08:00 AM
R2: Presentation Top team
– 10:30
15 teams reveal
AM
6.00 PM

Top 10
07:00 PM
R1: Team Quiz ◆ – 07:30
team
3.00 PM reveal
PM
6.00 PM
The Strategist Team
Size: 2-3
R2: Team Case 03:00 PM
Release Submit
Submission –05:00
08:00 PM 11:30 PM
Top 10 teams PM

11.00 AM Top 40
R1: Quiz ◆ – 11.30 reveal
Individual 6.00 PM AM 3.00 PM
Fantasia League 3.0 –
Fantasy Cricket
07:00 PM
R2: Game
– 08:00
Top 40 Participants
PM

Top 30 /
04:00 PM
R1: Functional ◆ – 04:20
function
Quiz Individual 8.00 PM reveal
PM
6.00 PM

Flip Star R2: GD & Exec

CEO
3 GDs: 2 GDs: 2 GDs:
Team
Summary 12:00 12:00 12:00
*Time zone: IST Top 30/function -3:00 PM -2:00 PM -2:00 PM
Select 3-
5.30 PM

Final results on
26 Feb 2020 R3: C-Suite Release Submit
10:00 AM
– 03:00
06:00 PM Simulation 06:30 PM 06:00 PM
PM
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 Event Task 2 – New Event

Flip Star – Roadmap

Each participant should register on Top 210 (top 30 per function) move to
D2C & choose their unique Each 7 member C-Suite
the Round 2 – Function specific GD & 1-
functional preference - CEO, CFO, team will solve the case
pager executive summary submission
CMO, COO, CSO, CBO, CPO study

1 3 5

2 4 6

Each team will submit

Preliminary game round and present the case
Top 70 (top 10 per function) move to
to test the participant’s study
Round 3 – all CEO’s will choose their
aptitude for the chosen C-Suite Senior Leadership members
function
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 Event Task 2 – New Event

Flip Star – C-Suite Simulation

Registration
Individual registration
While registration each participant
can choose one C-Suite profile
among: CEO, CFO, CMO, COO,
CSO, CBO, CPO
Registration deadline: 18 th Feb 2022
09:30 PM IST
Round 1
Online preliminary game round to test
the participant’s aptitude for the chosen
function
Questions: 10 MCQ, 20 points
Duration: 20 mins
Quiz time: 20th February 2022 04:00 –
04:20 PM IST
Round 3
Top 10 performers per function proceed
Through a randomizer function, 10 CEOs
are paired Sample Player Profile
Each pair of CEOs choose their
company’s senior leadership:
• For each function 2 random profiles
will be shown

• Since there are 6 functions, each

Flow
Round 1: Quiz
Top 210 (30 per function)
participants move ahead
Round 2: Functional GD & Executive
Summary
Top 70 (10 per function) participants
chosen
Round 3: C-Suite Simulation
Prizes for winner & 1 runner up
st
Round 2 CEO gets a first choice of 3 function
Each function receives the opportunity participants Function: CSO
to discuss a case with an industry leader
• By default the other profile goes to R1 Quiz Score: 18/20
The participants receive points during the paired CEO
the GD, and round submission is a 1- R2 GD: 7/10
• Player profiles will be shown to assist
pager executive summary (scored out of
the CEOs in making their choice R2 Exec summary: 8/10
10+10=20)
After 10 teams have been formed, a case Cumulative score: 33/40
20th Feb 2022: 12:00 – 03:00 PM, 3
study will be provided
functional GDs
R3 Team Score: 8/10
The top 2 performing teams will be
21st Feb 2022: 12:00 – 02:00 PM, 2
awarded with prizes
functional GDs
22nd Feb 2022: 12:00 – 02:00 PM, 2
functional GDs

6
 Event Task 3 – Sponsorship Plan

Sponsorship Plan

Analyze Sponsors Interpret Sponsors Build Network Approach Sponsors Finalize Sponsor

Education Partners Sponsors target’s audience Make Connections Shortlist Sponsors Sponsorship Plan

Strategy Partners Understanding Value Look for Alumni Pitch Deck Invite executive leadership-
Proposition Judges
Industry Partners Referral Include their problems in
event Invite media outlets-
Coverage Partners LinkedIn
Cover event
Leverage live project

Cost Structure
Sponsorship Collection- 2,20,000

Online Platform- 40,000

• Prize Money- 1,75,000
• 75,000 – Ace the Case 
• 50,000 – The Strategist
• 30,000 – Flip Star, C-Suite Simulation
• 20,000 – Fantasia League 3.0, Fantasy Cricket
• Baneers/Pamplet- 10,000

7
 Event Task 3 – Marketing Plan

Marketing Plan

Leverage the social media like Facebook, Instagram,

YouTube, LinkedIn, Blog for raising awareness about
the event
AWARENESS Promotion by hosting platform- D2C
Conduct of Webinars

Interest oof the participants can be gained by

INTEREST showcasing past accomplishments through short video
clips, or teaseur of upcoming event.
Create FAQs related to event

Sending registered candidate warm up mail and details

ACTION relevant to competition
Demo cases/ materials can be sent through mail to
registered candidate

LOYALTY Builiding loyalty through promotin of newsletters,

club page, event news.
Sharing of contact details.
 Event Task 3 – Marketing Plan
Competitor Matrix HIGH SPECIALIZATION
LEVEL OF EVENT

Consult the KONSULT –

expert - ISB IIM
KOZHIKODE
STRATEGIA

IRIS – IIM
INDORE
LOW PATICIPATION

HIGH PATICIPATION
CONUNDRUM
– IIM RANCHI

SRCC
BUSINESS EDLV - SRCC
CONCLAVE

LOW SPECIALIZATION
LEVEL OF EVENT 9
 Content Task 1 - Interaction with students

5 step process to interact with students from UG colleges across India

1 Brown Bag Session A Session to interact with the students of top undergraduate colleges with consulting inclination
(About Consulting , Myths & Realities)

2 POC Selection Selection of POC’s from every college to facilitate smoother execution of events providing the
POC’s with additional slots & POR

3 Workshops Conducting sessions from very basic on Guesstimates & Case Solving (Both interview &
competitions format) to acquaint them with structuring

4 Competitions An All-India undergraduate case study competitions for participants of above activities putting
the learnings to test

5 Solution Reviews A detailed session on optimum solution of the case with review of winners' solution &
additional insights from CSC team to all the participants

Buddy Program where CSC members become buddies of UG students shortlisted for interviews
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 Content Task 1 - Interaction with Industry

Improving industry relations through regular connect, leading to

more opportunities
1 Interaction Session with Interaction session with consultants talking about the recent shifts in this dynamic world, keep
Leaders us updated with the practical & real world

2 Brainstorming with Sessions where consultants bring a problem to discuss, getting laundry list of ideas from
Consultants students & also enlightening them with real insights

3 Journey on Podcast A podcast session hosted bi-weekly where we interview industry experts asking them about
their journey & discussing problems they worked on

4 Quarterly Newsletters A quarterly update about the working of CSC can be sent to IIM L alums, telling them about
the achievements & also seeking support for our events

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 Content
Diversification of Content Type
Podcasts
Invite guest speakers/alums for
specialised sessions or general
interaction
Introduce podcast series on pre-
shortlist preparation and whether
Consulting is for you
Blogs & Newsletters
Blog and newsletter series to explain
the theoritical concepts, frameworks
and industry insights
Introduce bimonthly short case
challenge to engage reader
Task 2 – Content Expansion
Case Studies/Guesstimates
3 stage case study material for
beginners, those with some exposure
and consulting enthusiasts
Live audience interaction for
guesstimates recommendation
Videos
Publish new video series on beginner
friendly cases for segmented audience
Introduce series of short informal
videos for user engagement
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 Content Task 2 – Enhance Reach

Improving Social Media Engagement and Reach

General Updates Impactful Posts

High Engagement Posts
Upcoming Events & Case Challenge Bi Weekly Industry Insights
Fun Facts
Collaborations Testimonials and Recognition on our
Short Quizzes
work on live projects
Latest News in Industry
Winner announcements
Sanitized case studies to showcase the
kind of work we do

Facebook/Instagram LinkedIn
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 Content Task 2 – Enhance Reach

Year-long strategy for social media engagement

Content Type Frequency of posting Count of posts per year

Podcasts Once a month 12

Blogs & Newsletter Quarterly 4

New Video Series 8 videos 8

Fun Facts / Short Quiz Once every 15 days 24

Latest News in Industry Once a week 52

Industry Insights Once a month 12

Updated case studies 10 cases 10

Posts related to upcoming events, collaborations, winner announcements, recognitions

and testimonials can be published whenever the specific event takes place
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 Live Projects Task 1 – LP Mentoring

The Consulting & Strategy Club,

IIM Lucknow
Full list with contact details

NYU-AD IIT Bombay Shri Ram College of Commerce

Hindu College IIT Delhi Shaheed Bhagat Singh College

BITS Pilani IIT Guwahati Ashoka University

BITS Hyderabad IIT BHU St. Stephens college

BITS Goa IIEST Shibpur Jadavpur University

Daulat ram College NIT Trichy Punjab Engineering College

Deen Dayal Upadhyay College NIT Warangal College of Engineering Pune

DTU NIT Delhi Gargi College, DU

Hansraj College Manipal University Jaipur Dr. B R Ambedkar College, DU

IIT Kharagpur NSIT Delhi IIT Madras

Sri Guru Gobind Singh College Shaheed Sukhdev College of Business Studies IIEST Shibpur
of Commerce

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 Live Projects Task 2 – Pitch Deck

The Consulting & Strategy Club,

IIM Lucknow
IIM Lucknow
As the Academic Interest Group of strategy in IIM Lucknow, the Consulting • Estd. In 1984, 37 years of excellence
and Strategy Club has been at the forefront of creating value for both the • 4th top B-school in India in NIRF
student community as well as the industry, since its foundation in 2003. Rankings 2020
• 90+ eminent professors accomplished in
Awarded as the best AIG for 2020-21, CSC helps students to develop their various domains
interst, aptitude and orientation in the profession of management consulting • 500+ diligent students from diverse
and strategy backgrounds 

Notable Alumni
Our Milestones

Case Book CSC Briefcase Strategia- 2.7k+ reg Rajat Dhawan, Shantanu Deshpande,
Managing Partner, Cofounder, Bombay
10+ frameworks 1k+ Google play 101 on-campus sessions
Mckinsey & Co. Shaving Co.
downloads
20+ case examples
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 Live Projects Task 2 – Pitch Deck

Our Work speaks for us

Industries Catered
100+
Students trained

15+ 
Clients partnered
Public Sector Finance Human Digital & Consumer
Advisory Resource & Technology Marketing & Rs. 10 lakh+
Strategy Branding
Worth of Consulting
services provided
Clientiele
15+ 
Live Projects with IAS
Officers

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 Live Projects Task 2 – Pitch Deck

What's in it for you?

SOURCING NEW PROJECTS HIGHER STUDENT ENGAGEMENT KNOWLEDGE SHARING

Leverage knowledge partnership Diverse opportunities with industry Transfer of best practices at various
with IIM L to source newer and expands scope of target audience stages; accumulated over 18 years
diverse projects

IIM LUCKNOW COMMUNITY ACCESS TO PEER CLUBS PAID PROJECTS

Access to strong community of Platform to engage and collaborate with Chances of securing paid engagements
8000+ alumni, students and faculty other colleges under aegis of CSC IIM with enhanced brand value
Lucknow

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 Live Projects Task 2 – Pitch Deck

Testimonials

BITS Pilani
Goa Campus
“The entire team at BGCC is grateful to Aziz Malik and the entire
CSC team for their mentorship and guidance on all the projects that
we have successfully completed together.”

Hansraj College
Delhi University
“We would like to thank the Consulting & Strategy Club, IIML team
for their immense cooperation and look forward to more such
collaborations in the future!”
 Live Projects Task 2 – Pitch Deck

The Team

Ayesha Hafeez, Aziz Malik, Deepak Jain, Kushal Maheshwari,

Hansraj College, DU  IIT Guwahati DTU CA, N.M College
(Intern at McKinsey) (Intern at BCG) (Intern at Bain) (Intern at BCG)

Mayur Jain, Raunika Sharma, Sathya Sahay, Vedika Gulati,

SRCC SRCC Ashoka University SSCBS
(Intern at BCG) (Intern at Avendus) (Intern at McKinsey) (Intern at McKinsey)
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Thank You
Appendix