Business Communication - Group 11

CSR Type A

Kumar Abhinav, Arun Kumar, Pankaj Sinha, Rehmat Singh Walia, Yashraj
Pandey, Harshit Raghuvanshi, Prakhar Kanodia, Yash Kumar, Shweta Shaily
Hansda

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 Road Map

Company CSR Communi-

Credibility
Overview Activities cation

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 Company Overview
 Mamaearth is a toxin-free personal care brand which was established in 2016.
 Asia’s first brand with products of Made Safe certification.
 It offers natural baby care, skincare, and hair care products.
 Millennial Customer Base.
 Mamaearth has tapped a network of 2000 retail stores and aims to reach a INR 1000 Cr
revenue by 2023.

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 CSR Activities
 Plantation of a tree for every product sold.
 Offers based on contribution towards recycling. (200 Rs off for
sending plastic bottles to recycle)
 Plastic bottle recycling (10 Bottles = 1 Baby T shirt)
 Creating awareness about herbal products as well as the
environment causes.

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 Communication

 Tracking of the plants through pictures which are planted for every
order placed.
 They send you the geo-location, species and the progress of the
sapling planted.
 The company sends you the update of your plant at every 3 months.
 The report ‘Restore Our Earth’ conveys the impact of the choices
that the brand has taken.
 During the lockdown, the company had also launched campaigns,
including ‘Spread Awareness, Not Fear’ and ‘Let Your Smile
Show,’. 5
 Credibility
 Dermatologically tested, FDA approved.
 The first Asian brand with a “MADE SAFE” certification.
 The ingredients are procured from the best sources around the world, which are
ISO, GMP and Non-GMO compliant.
 They have established credibility among health conscious people.

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 Sources

 https://inc42.com/startups/how-mamaearth-pivoted-from-babycare-to-become-an-ind
ian-d2c-brand-for-all-ages/

 https://indiacsr.in/mamaearth-launches-its-annual-goodness-report-card-on-earth-day/
 https://mama-earth.info/mama-earth-green-investment-and-social-environmental-prot
ection/

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Thank You!