CASE CHALLENGE_PTP

Group
Abhishek Singh
Madhura Sridhar
Anant Dixit
ABOUT HIKE
• Indian app found by Kavin Bharti Mittal
• Inception: December 2012
• Instant P2P messaging application
• Size: 2278.3 MB (iOS), 75 MB (Android)
• Can send messages or share media files with other
users
• Hike also includes a voice-calling feature.

• Multi-platform support: Google Play, Nokia Ovi Store, Windows

Store, iTunes Store, and more.

• Fondly called Sticker Chat

• Sunset - January 2021
AHEAD OF IT'S TIME

App Themes Timelines Hike Wallet Recharges

Blue Packets Hike Direct Natasha Chatbot Hide Chats

VRIO - FRAMEWORK
REASON High storage space

FOR
high data consumption
FAILURE
way ahead of time

complex UI

unable to leverage networking effect

WAYS TO Overcoming product-centric mindset and focusing on
consumer-driven approach.

OVERCOME THE Reducing 'feature fatigue' phenomeneon for users by

enabling easy UI
FAILURE
Storage consumption should be reduced by having
maximum possible data on cloud servers
Not ahead, not late, be on time !!
Creating alliance with telecom carrier to provide data at
economical price to users.

Leveraging the networking effect by introducing referrals

and coins (focusing more on acquisition cost)
RE-LAUNCH STRATEGY