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  • Marketing Research: Instructor: Linh Nguyen

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    Yến Hương
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    This document outlines the course information for a Marketing Research course. It includes the instructor's name, table of contents, learning outcomes, required skills, reference materials, evaluation criteria, class assignments, exams, expectations, career prospects, and preparation for the next session. The learning outcomes focus on translating problems to research questions, choosing methodologies, understanding qualitative vs. quantitative techniques, designing questionnaires, and writing proposals and reports. Students will be evaluated based on class assignments, exams, and contribution.

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    Marketing research

    Original Title

    MR_Introduction

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    This document outlines the course information for a Marketing Research course. It includes the instructor's name, table of contents, learning outcomes, required skills, reference materials, evaluation criteria, class assignments, exams, expectations, career prospects, and preparation for the next session. The learning outcomes focus on translating problems to research questions, choosing methodologies, understanding qualitative vs. quantitative techniques, designing questionnaires, and writing proposals and reports. Students will be evaluated based on class assignments, exams, and contribution.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    8 views16 pages

    Marketing Research: Instructor: Linh Nguyen

    Uploaded by

    Yến Hương
    This document outlines the course information for a Marketing Research course. It includes the instructor's name, table of contents, learning outcomes, required skills, reference materials, evaluation criteria, class assignments, exams, expectations, career prospects, and preparation for the next session. The learning outcomes focus on translating problems to research questions, choosing methodologies, understanding qualitative vs. quantitative techniques, designing questionnaires, and writing proposals and reports. Students will be evaluated based on class assignments, exams, and contribution.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 16

    MARKETING

    RESEARCH
    Instructor: Linh Nguyen
    TABLES OF CONTENTS

    • COURSE INTRODUCTION
    • WORKING APPROACH
    • CAREER PROSPECT
    ABOUT ME
    ABOUT YOU

    • ENGLISH ABILITY
    • EXPECTATION
    COURSE –GENERAL
    INFORMATION
    GENERAL LEARNING OUTCOMES
    1. Translate marketing problems to research
    questions
    2. Choose an appropriate research methodology
    3. Understand Qualitative techniques vs
    Quantitative techniques
    4. Understand data collection methods and
    sample size
    5. Design a questionnaire
    6. Write a research proposal and report
    SKILLS
    REFERENCE MATERIALS

    Books Company materials

    Training files, reference


    proposal and reports from
    research companies

    All materials are uploaded in google drive in shared folder named Marketing
    research_K16408CA
    EVALUATION

    Exam Contribution
    Class assignment 30%
    Mid exam 20%
    Final exam 50%

    A grade will be adjusted by the evaluation by your team members


    CLASS ASSIGNMENT

    •Assignments in class (individual/group marks):


    • Around 3-4 assignments in class
    • Assignment can be finished by a group or individual

    •Contribution in class (individual marks):


    • Bonus will added thanks to the number of times
    contribution and the quality of your contribution
    FINAL EXAM

    • 10 Opened questions (documents are allowed)


    • English only
    • 60 mins
    EXPECTATION

    Good: Participate the course + proactive + fully


    responsibility in the class assignment/ group
    assignment
    Better: Above + suggested reading
    Search a job may related in marketing research field at any level. Check
    things below:
    • Task responsibility
    • Skill requirement
    CAREER PROSPECT
    REQUIRED SKILLS & TALENTS

    Key Skill Area Requirement

    People skills: Medium


    Sales skills: Medium
    Communication skills: Medium
    Analytical skills: Very High
    Ability to synthesize: Medium
    Creative ability: High
    Initiative: Medium
    Work hours: 35-65/week
    PREPARED FOR NEXT SESSION

    Chapter 3, reference book


    CM-Why do Market Research (Client's Perspective)

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