E-Commerce Applications &

Managing E-Enterprise

BY-
TAHER VEJLANI
ROLLNO: 46
MCOM PART 1 BUSINESS MANAGMENT
APPLICATIONS OF E-COMMERCE
Retail &
MarketingWholesale
tool

Finance

Online
shopping

Auctioning
1. Retail and Wholesale
E-retailing or online retailing refers to the transaction of goods
and services through online stores from businesses to
consumers. It is achieved through means such as virtual
shopping carts and e-catalogs. The applications of e-commerce
in this sector is numerous.
2. Finance
Finance and e-commerce is more connected today than ever.
Banks and stock markets use e-commerce significantly in their
operation. Online banking provides provisions such as balance
check, bill payment, money transfer, etc
3. Auctioning
Applying e-commerce to auctions takes it to a more significant level
where people can participate without any geographical boundaries.
That leads to more participation, more negotiation, and helps to make
auctions successful.
4. Marketing
Marketing activities such as pricing, product features, and building
customer relationships can be strengthened using e-commerce to
provide users an enhanced and customized shopping experience. 
Digital marketing strategies have become a significant way to promote
businesses.
5. Online Shopping
The shopping preferences of people have undergone a massive change
in the last few years. Online shopping is comfortable, convenient, and
at most times, cost effective. The prosperity of online shopping apps
 such as Flipkart, Amazon are proof of this.
TYPES OF E-COMMERCE
APPLICATIONS
1. B2B (Business- to – Business)
A B2B e commerce application is concerned with providing
goods and services between two businesses. Hence, the
products they are selling will be such that it becomes a raw
material for another industry. Mobile apps that sell spare
automobile parts, machine parts, etc. come into this category
of apps. Boodmo is an example of such an app.
2. B2C (Business- to – Consumer)
It represents the majority of the mobile apps that we use
today. It connects a business offering a product or service to
an individual customer. The dealing here is direct with the
consumer. PIU, a taxi booking solution, is an example of such
an app.
3. C2C (Consumer -To- Consumer)
 Here the exchange happens between two or more consumers.
The best example of such dealings are the apps that facilitate
the auctioning of products.
4. C2B (Consumer -to -Business)
Though this kind of apps are very few, yet agencies like Clutch
and GitHub are building foundations for such possibilities.
Designers, content writers, or experts in various fields can
offer their masterpieces to businesses through such C2B e-
commerce applications. If you have such 
amazing mobile app ideas, don’t just wait, start working upon
them.
EXAMPLE OF E-ENTERPRISE
A very unique example of E-Enterprise is NETFLIX.
Netflix customers are rabidly loyal and rave about the service.
The firm repeatedly ranks at the top of customer satisfaction
surveys. Ratings agency has named Netflix the number one e-
commerce site in terms of customer satisfaction nine times in a
row (placing it ahead of Apple and Amazon, among others).
Management of NETFLIX
No vacation policy (take as much as you want, as
long as you're doing a great job and covering your
responsibilities).
"Outstanding" employees only--doing an "adequate"
job leads to your getting a "generous severance
package," so the company can hire an A-player in
your place.
No "brilliant jerks" -- Star performers who also
happen to be hell to work with are sent packing
"Freedom and responsibility" vs command-and-
control: Good managers give their employees the right
context in which to make decisions--and then the
employees make the decisions.
THANK YOU