STRATEGIC

MANAGEMENT
Mr. DeeJay Custodio, CSSGB
COURSE OBJECTIVES
An integrating course for all the major functions of
management by studying the strategy and external
posture of an organization, design and process. It
considers the organization in its totality from the
viewpoint of a chief executive officer (CEO) and centers
on formulating strategies, implementing these strategies
and managing diversity. Organizing for strategic action is
its overall concern.
COURSE OUTLINE
• Overview of Strategic Management
• Nature of Strategic Management (Wk 2)

• Strategy Formulation
• The Business Vision and Mission (Wk2)
• The External Assessment (Wk3)
• The Internal Assessment (Wk4)
• Strategies in Action (Wk5)
• Strategy Analysis and Choice (Wk5)
MIDTERM
EXAMS
COURSE OUTLINE
• STRATEGY IMPLEMENTATION
• Implementing Strategies: Management and Operations Issues (Wk 8)
• Implementing Strategies: Marketing, Finance, and MIS Issues (Wk9)

• STRATEGY EVALUATION
• Strategy Review, Evaluation and Control (Wk10)

• SPECIAL TOPICS
• Global / International Issues (Wk11 and 12)*
FINAL
EXAMS
COURSE OUTPUT
• Written Works (30%)
• Online Quiz (2) – 10% (5% each)
• Strategic Management Paper (by Pair)– 20%

• Midterm/Final Exam – 40%

• Class Participation – 20%
• Recitation
• Synchronous activities

• Attendance – 10%