Big data

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It is a capital mistake to theorize before one has
data. Insensibly one begins to twist facts to suit
theories, instead of theories to suit.

Sir Arthur Conan Doyle

 Big data is the term for a collection of data sets so
large and complex that it becomes difficult to process
using on-hand database management tools or
traditional data processing applications.

 The challenges include capture, curation, storage,

search, sharing, transfer, analysis, and visualization.

 The trend to larger data sets is due to the additional

information derivable from analysis of a single large
set of related data, as compared to separate smaller
sets with the same total amount of data, allowing
correlations to be found to "spot business trends,
determine quality of research, prevent diseases, link

What is big
legal citations, combat crime, and determine real-time
roadway traffic conditions.”

data ?
 Big data facts-how big data is big data

Twitter users send out Google processes more than

285,000
Tweets
06 01 2 MILLION
Search queries

Facebook processes almost More than

350GB
of data
05 02 100 MILLION
New emails are generated

data Individuals and organizations 72 HOURS

launch 576 New websites 04 03 of new video are uploaded to you
tube
 Objectives of big data

Analyzing customer Combining multiple Improving Generate additional Be more responsive

behavior data source customer service revenue to the market

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 Big data application areas

Automotive production Healthcare & research

Finance and banking Energy and utilities

Retail Mobile telecom

 Relation between big data technology areas
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Big data

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 Big data : Technology areas
Time series
Adapt it with your needs and it will capture all
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Machine learning Natural language processing

Adapt it with your needs and it will capture Adapt it with your needs and it will
all the audience attention. capture all the audience attention.

Data integration Signal processing

Adapt it with your needs and it will capture Big data Adapt it with your needs and it will
all the audience attention. capture all the audience attention.

Crowd sourcing Simulation

Adapt it with your needs and it will capture Adapt it with your needs and it will
all the audience attention. capture all the audience attention.

Data fusion
Adapt it with your needs and it will
capture all the audience attention.
What’s driving Big Data

- Optimizations and predictive analytics

- Complex statistical analysis
- All types of data, and many sources
- Very large datasets
- More of a real-time

- Ad-hoc querying and reporting

- Data mining techniques
- Structured data, typical sources
- Small to mid-size datasets
 Activity generated data

Computer and mobile device log
files i.e. “The Internet of Things”.
This category includes web site
tracking information, application
logs, and sensor data – such as
check-ins and other location
tracking – among other machine-
generated content
The data generated by the
processors found within vehicles,
video games, cable boxes or, soon,
household appliances
 Big data sources

Media Web

Social Big data Cloud

influencers sources

Social Internet
network of things
profiles
 Big data : social network profiles

Tapping user profiles from Facebook, LinkedIn, Yahoo, Google, and specific-interest social or
travel sites, to cull individuals’ profiles and demographic information, and extend that to
capture their hopefully-like-minded networks

This requires a fairly straightforward API integration for importing pre-defined

fields and values – for example, a social network API integration that gathers every
B2B marketer on Twitter
 Big data : data warehouse appliances

Teradata, IBM Netezza, EMC Greenplum, etc. are

collecting from operational systems the internal,
transactional data that is already prepared for analysis

These will likely become an integration target that will

assist in enhancing the parsed and reduced results from
your Big Data installation
 Big data : legacy documents

Achieves of Medical
statements records

Insurance Customer
forms correspondence
 Big data : market forecast

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$5.1 $10.2 $16.8 $32.1 $35.6

2017 2018 2019 2020 2021

 Small data Vs big data

Small data Big data

Low volume VS Petabyte volume

Batch velocity Real-time velocity

Structured varieties Multi structured

varieties
 Source of big data

Images and media Social network

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Data base HTML

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locations Sensors
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 Three vs of big data

Volume Velocity
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02

03

Variety
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 Four vs of big data

Veracity Volume
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Big data

Variety Velocity
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 Five vs of big data

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lu lu
a m
V e

Big data
city

Velocity
vera

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Variety

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 Data Location
base

Images Email
HTML
Social
Big data work flow
• Identify the big data sources you need to use.

• Map the big data types to your workflow data

types.

• Ensure that you have the processing speed and

storage access to support your workflow.

• elect the data store best suited to the data types.

• Modify the existing workflow to accommodate big

data or create new big data workflow

Actionable intelligence
 Four phase of big data

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Deposit
Discover

Design
Decide

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 Types of big data

Unstructured Structured Semi-structured

Clouding Analog data XML

Data bases GPS Email

Enterprise Video/audi
systems EDI
o streams

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 Data analytics process

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Big data

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 Impact of big data

Health care Security

Adapt it with your needs and it will Adapt it with your needs and it will
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Science Business
Adapt it with your needs and it will Adapt it with your needs and it will
capture all the audience attention. capture all the audience attention.
 Benefits of big data

30% 50% 70% 90%

Increased efficiency Better business decision Improve customer Achieved financial

making experience and savings
engagement
Feature of big data
Feature one
• 85 % of fortune 500 companies
are prepared exploit big data

Future two
• The digital universe is doubling
every 2 years and will reach
40,000 exabytes

Future three
• By 2015 4,4 million IT jobs
globally will be created to support
big data, generating 1,9 million It
jobs in the US
Future four
• Fewer than 1 in 5 business report
being exactly where they want to
be in managing and using data
Big data opportunities and challenges

Lack of sufficiently skilled IT staff

Big data cost of technology
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industry
and challenges

Managing data quality

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industry

Data integration
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Real-Time Analytics/Decision Requirement

Product
Influence
Recommendations Behavior Learning why Customers
that are Relevant Switch to competitors
& Compelling and their offers; in
time to Counter

Friend Invitations
Improving the
Customer to join a
Game or Activity
Marketing
that expands
Effectiveness of a
business
Promotion while it
is still in Play
Preventing Fraud
as it is Occurring
& preventing more
proactively
Thank you