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  • HUL LIME 13 Case Submission Format

    Uploaded by

    Rupanshi Jaiswal
    31 views1 page
    The document discusses an herbal hair oil product called Indulekha Bringha Hair Oil. It claims to reduce hair loss and graying while giving black, shiny hair. The oil contains medicinal herbs traditionally used for hair problems. The communication challenge is penetrating the rural market, as the product currently targets only urban populations. It suggests a campaign could help address this challenge through partnerships and associations.

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    The document discusses an herbal hair oil product called Indulekha Bringha Hair Oil. It claims to reduce hair loss and graying while giving black, shiny hair. The oil contains medicinal herbs traditionally used for hair problems. The communication challenge is penetrating the rural market, as the product currently targets only urban populations. It suggests a campaign could help address this challenge through partnerships and associations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    31 views1 page

    HUL LIME 13 Case Submission Format

    Uploaded by

    Rupanshi Jaiswal
    The document discusses an herbal hair oil product called Indulekha Bringha Hair Oil. It claims to reduce hair loss and graying while giving black, shiny hair. The oil contains medicinal herbs traditionally used for hair problems. The communication challenge is penetrating the rural market, as the product currently targets only urban populations. It suggests a campaign could help address this challenge through partnerships and associations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    HUL L.I.M.

    E 13: Stage 1 Submission


    HUL Brand that you have picked up: __________________
    1. CONSUMER TREND/S YOU’VE CHOSEN AND WHY? (75 words)
    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean at est facilisis, malesuada nunc a,
    venenatis ipsum. Morbi vitae condimentum lacus. Cras sagittis ipsum dolor, at gravida felis gravida et.
    Nullam laoreet erat ante, vitae posuere elit porttitor sit amet. Sed pellentesque sapien id sem
    imperdiet fermentum. Maecenas suscipit at. rbi vitae condimentum lacus. Cras sagittis ipsum dolor, at
    gravida felis gravida et. Nullam laoreet erat ante, vitae posuere elit porttitor sit amet.

    2. TARGET AUDIENCE AND THEIR PROBLEMS (75 words)


    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean at est facilisis, malesuada nunc a,
    venenatis ipsum. Morbi vitae condimentum lacus. Cras sagittis ipsum dolor, at gravida felis gravida
    et. Nullam laoreet erat ante, vitae posuere elit porttitor sit amet. Sed pellentesque sapien id sem
    imperdiet fermentum. Maecenas suscipit at. rbi vitae condimentum lacus. Cras sagittis ipsum dolor,
    at gravida felis gravida et. Nullam laoreet erat ante, vitae posuere elit porttitor sit amet.

    3. WHY IS IT IMPORTANT TO SOLVE THIS PROBLEM? (75 words)


    Hair is one of the first things people notice about us when we meet them. Hair
    conveys aspects about your style and personality. Throughout their lives,
    particularly as they age, hair care may become even more important for women and
    men. Hair loss in women over 50 is a common problem. It can be distressing and
    negatively affect self-esteem. So it extremely important to solve the problem of hair
    loss in both men and women. 
    4. PRODUCT DESCRIPTION (75 words)(Leave blank if your idea doesn’t have a product innovation)

    5. COMMUNICATION CHALLENGE (100 words)


    Indulekha Bringha Hair Oil is one of such products which claim to reduce the hair loss
    and premature greying of hairs and give beautiful black shining hairs. It has various
    medicinal herbs which are believed to be effective for hair problem since ancient times.
    It mainly contains Bringha Aloe Vera, Amla, Neem, Yasthi, Karpura and Draksha
    blended in a base of pure and virgin coconut oil. As Indulekha is specifically for hair
    loss, so it can target very niche population. The communication challenge faces by
    Indulekha is that it has targeted only the urban population and not able to penetrate
    in the rural market.
    6. CONSUMER INSIGHT (50 words)
    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean at est facilisis, malesuada nunc a,
    venenatis ipsum. Morbi vitae condimentum lacus. Cras sagittis ipsum dolor, at gravida felis gravida
    et. Nullam laoreet erat ante, vitae posuere elit porttitor sit amet. Sed pellentesque sapien id sem
    imperdiet fermentum. Maecenas suscipit at.

    7. CAMPAIGN IDEA (50 words)


    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean at est facilisis, malesuada nunc a,
    venenatis ipsum. Morbi vitae condimentum lacus. Cras sagittis ipsum dolor, at gravida felis gravida
    et. Nullam laoreet erat ante, vitae posuere elit porttitor sit amet. Sed pellentesque sapien id sem
    imperdiet fermentum. Maecenas suscipit at.

    8. CAMPAIGN AMPLIFICATION (Including partnerships & Associations) (100 words)


    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean at est facilisis, malesuada nunc a,
    venenatis ipsum. Morbi vitae condimentum lacus. Cras sagittis ipsum dolor, at gravida felis gravida et.
    Nullam laoreet erat ante, vitae posuere elit porttitor sit amet. Sed pellentesque sapien id sem
    imperdiet fermentum. Maecenas suscipit at. rbi vitae condimentum lacus. Cras sagittis ipsum dolor, at
    gravida felis gravida et. Nullam laoreet erat ante, vitae posuere elit porttitor sit amet. Segmented
    consumers basis their attitude towards fitness, income and age. Lorem ipsum dolor sit amet,
    consectetur adipiscing elit Aenean at est facilisis malesuada nunc a, venenatis ipsum.

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