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Today’s Social Media:
How it impacts us
Mission Statement:

To show the importance of social

media on consumers as well as
the retail industry.
World’s Largest Social
Network
Facebook originally opened as “Facemash” on October
28, 2003 as a “hot or not” game website. It was
created by Harvard Student Mark Zuckerberg and
three of his classmates. The game allowed for
students to be compared side by side and ultimately
chosen who was the better looking. The website
continued expansion through Harvard University and
then to other Ivy League and colleges within Boston.
The name was later changed to Facebook and has is
now all over the world and a social phenomenon.
FACEBOOK NOW SUGGESTS YOU PROMOTE YOUR
POST BY PAYING A FEE AND THEY WILL MOVE IT
TO THE TOP!
 Case Studies with Results:

-American Express
-Redbull
-Bergdorf Goodman
-Victoria’s Secrets
 AMERICAN EXPRESS

American Express opened a forum by creating a contest specifically for small

businesses and leaders. The winner of the contest would be whoever/whatever business
generated the most interest and increased their overall fan base. The grand prize was
$20,000.
Helpful tools used during contest:
-Create engaging posts: Amex used questions,
quotes, and articles to engage conversation

-Integrated rewards program: Amex allowed for

their viewers to redeem their points through
Facebook

-Blog: constantly blogged on their page

-Partnerships: created partnerships with

companies to increase their viewers and
audience
Red Bull created a very
fun interactive Facebook
page for the fans.
However, the content is
restricted until you like
the page. Take a look…
 Tips learned from Red Bull’s Facebook page:

1- Use bold and creative ways to gain likes and

viewers

2- Keep fans lingering and coming back…

through TV channel, games, photos and stories

3- Create events to meet fans in person

This luxury retailer engages its
followers who total over 173,900 by
peaking their interests daily
 How has VS grown their
Facebook traffic to nearly 20
million followers?