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Understanding Creativity and Innovation

Creativity refers to combining ideas in original or novel ways. It involves preparation, incubation, illumination, and verification. The creative process begins with thoroughly understanding a problem through preparation. Even after stopping direct work, the subconscious continues processing information. Suddenly, illumination occurs and a solution emerges. Verification involves testing ideas against reality. Creative individuals are willing to take risks, have high energy, question the status quo, and believe fantasy can spark ideas. Methods like brainstorming, grid analysis, and lateral thinking can enhance creativity. Organizational support, culture, diversity, resources, and time influence a person's creativity. Innovation is implementing creative ideas to fulfill user needs through a process of testing, assessing, and determining success or

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116 views15 pages

Understanding Creativity and Innovation

Creativity refers to combining ideas in original or novel ways. It involves preparation, incubation, illumination, and verification. The creative process begins with thoroughly understanding a problem through preparation. Even after stopping direct work, the subconscious continues processing information. Suddenly, illumination occurs and a solution emerges. Verification involves testing ideas against reality. Creative individuals are willing to take risks, have high energy, question the status quo, and believe fantasy can spark ideas. Methods like brainstorming, grid analysis, and lateral thinking can enhance creativity. Organizational support, culture, diversity, resources, and time influence a person's creativity. Innovation is implementing creative ideas to fulfill user needs through a process of testing, assessing, and determining success or

Uploaded by

Siddu Sid
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd

Creativity and Innovations

Source: PPM by L.M.Prasad


Creativity - Meaning
 Creativity refers to a talent
for unique combination or
unusual association of
ideas.
 The essence of creativity
is the element of
freshness, originality,and
novelty that is also
appropriate to the context.
Creativity
 Synonyms
- Discover
- Invention
- Extending the boundary
Creativity - Process
saturation

Preparation

Incubation

Illumination

Verification
Saturation
 Ideas come just like that
 Working hard
 Begins with thorough
conversant with the
problem.
 Provides a manager as
insight in how to solve the
problem and solution for it.
 Through familiarity with
situation
Preparation

 To collect information
relating to problem
 By past experience and
study of new things
 Person suffers from
anxiety, frustration.
 May deliberate
(calculate): analyze, build
relationship and patterns,
seek useful arrangements
Incubation
 Even after working for long
time if things don’t work,
individual stops working at
that work
 But in subconscious mind
certain amount of sorting
and manipulating the stored
information takes place
 Manipulation takes place till
certain combination is
reached.
Illumination

 Flash of light or sudden


spontaneous solution
 Ideas comes even
sometimes when an
individual does not keep
himself busy in
continuous thinking
process
verification
 Verifying and
modifying the ideas
towards the solution
 Logical method or
experimentation to
prove or to disprove
the solution that has
been suggested.
 Checking the ideas
with reality
Characteristics/ Traits of
Creative Individuals
 A willingness to give up immediate gain
to reach long range goals
 A great amount of energy
 An irritation with the status quo
 Perseverance (determination)
 A belief that fantasy and daydreaming
are not a waste of time
 Invention thinking style
 High intellectual abilities.
Methods of Enhancing
Creativity
 Creative ideas are known to
emerge by some kind of
mysterious bolt from the blue.
 Some techniques are also
developed by experts they are:
1. Brainstorming
2. Grid Analysis
3. Lateral thinking
Creativity – inducing factors /
conditions for Creativity
 Creative people
 Organizational support
 Organizational culture
 Diversity
 Exposure
 Time & resources
Innovation
 A creative idea needs to be converted
into a product so that it fulfills needs and
wants of users.
 The process of converting a creative idea
into a useful product is called innovation
 It can be defined as the successful
implementation of creative ideas within
an orgn.
Innovative process

Progress
Testing & Assessing
Setting the Setting the The
success End
Implementing
Agenda Stage Idea Outcome Failure End
Blocks in Creativity
They are sixty one ways to blocks creativity. Some
important of them are:
1. A good idea but against company policy
2. All right in theory be practical
3. Costs too much
4. Don’t starts anything yet
5. Let’s form a committee
6. The boss won’t go for it
7. The Union won’t go for it
8. Too hard to administer
9. We haven’t the manpower
10. We haven’t the time etc.
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