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ways in which meaning‐making practices and social interactions occur through multiple
communicative modes. Stemming from various theoretical perspectives in applied linguistics,
multimodal discourse analysis or multimodality explicitly highlights an analytical orientation
whereby language is conceptualized as only one of the many communicative modes through which
meaning‐making and social interaction are accomplished. Multimodal approaches have been
employed to understand better a broad range of communicative phenomena, from language and
literacy, to film, comics, corporate communication, and identity production. It is a rapidly growing
domain of research and this can be attributed to the fact that all communicative phenomena are
multimodal.
Much of the work in multimodal discourse draws from Halliday’s social semiotics approach to
language, a view that considers language as one among a number of semiotic resources such as
gesture, images, music that people use to communicate, or to make meaning, with each other.
Multimodal discourse analysis considers how texts draw on modes of communication such as
pictures, film, video, images and sound in combination with words to make meaning.
-how semiotic tools such as color, framing, focus and positioning elements contribute to the making
of meaning in the text.
- the meanings of the whole should be treated as the sum of themeanings of the parts, or whether
the parts should be looked on as interacting with and affecting one another.
Here,we consider what is involved in analysing multimodal discourse ‘in an integrated way’, paying
attention both to the workings of different semiotic systems and to the interactions between
them.
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