BEHAVIORISM

J O H N B . WA T S O N T H E O R Y
JOHN B. WATSON

• American psychologist
• Conducted research on animal behavior, child rearing and
advertising
• Proponent of Behaviorism
BEHAVIORISM

• Science f observable behavior.

• Only behavior that could be observed, recorded
and measured was of any real value for the
study of humans or animals.
 TYPES OF CONDITIONING
Classical conditioning Operant conditioning
Involves pairing a naturally occurring A method that occurs using negative
stimulus with a response. and positive reinforcement {or
rewards and punishments)
Then a previous neutral stimulus is
paired with the naturally occurring
stimulus
The neutral stimulus begins to evoke
the same response without the neutral
occurring stimulus.
CLASSICAL CONDITIONING

STAGE 1: before conditioning

STAGE 2: during conditioning
STAGE 3: after conditioning
LITTLE ALBERT
EXPERIMENT