MARKETING PROJECT

RESEARCH ON PEAK PRODUCT LINE.

 LIST OF PEAK PRODUCTS
• THE FOLLOWING ARE A LIST OF PEAK PRODUCTS

• Peak milk powder

• Peak evaporated milk
• Peak milk powder with evaporated fat
• UHT milk
• Sweetened condensed milk, etc
Through this examples we are able to sense a trend of peak products which is that they are all dairy
related. Though being owned by Frieslandcampila which is of The Netherlands (and is one of the major
milk companies in the world)
, it is originated from Nigeria.

Benefits of peak milk

1. Provides calcium for the body which is essential to build healthy bones and teeth
2. Provides protein therefore making it a great source of energy
3. Provides Vitamin D which helps maintain strong bones
4. Contributes in weight loss
5. Provides potassium which helps maintain a healthy blood pressure
 REASONS PEAK MILK OUTCLASS
OTHER MILK BRANDS
• AVAILABILITY: It is in almost every retail stores across Nigeria making it very
available for purchase at anytime

• PRICING: The price of peak milk in relation to other milks of same quantity is
relatively low

• Quality: Its no news that in contrast with goods outside the borders of Nigeria
and those in Nigeria is very bad and sometimes unhealthy. So peak milk being a
product of The Netherlands ensures better quality than other local milk brands
• FOR EVERYONE: Peak milk has a milk for everyone meaning they can profit
off almost everyone as they have a ,ilk to suit your taste