You are on page 1of 4

What more evidence do

you need?
- Anthony R. Kovner

GROUP 7
• 20037-PRAKRUTHI V
• 20038-PRERANA JAIN
• 20039-PRIYANKA V
• 20040-RAJAT KUMAR
• 20041-RAMISETTI AKHIL BHARGAVA
• 20042-RASHMI M R
CASE OVERVIEW

American Medical Centre


$2 Billion association
Dr Mark Wiley - CEO
Dr Sally Randolph - CMO

Two major theories.


1. Centre of Excellence.
2. Evidence based Management.

2
VALUATION

What defines a strong How should an individual


project? react on rejection of a
project?
• Describe the purpose & need
• Build insight. • Constructive feedback.
• Demonstrate & evaluate the • Rework & Repair
pros & cons. • Bolster confidence
• Pilot project – Facts & Figures

3
OLUTION
Should Sally build her case for evidence-based
management or immediately campaign to sell the
CEO on the approach?
• Ask for the reason for the rejection & Learn
positively.
• Understand the CEO’s vision on why COE was chosen
• Take in consideration the advice of Harry Bradshaw.
• Build confidence and trust in stakeholders.
• Top management – Empower & motivate new
inventions.
Concluding on the note, Yes, Sally should build her case if she is
confident on the results and approach CEO before it is late with
all necessary facts and figures.

You might also like