Presentation on Marketing strategy of

Mega Group

SUBMITTED TO SUBMITTED BY

Mahfuzur Rahman Md. Jamshedul Islam

Lecturer ID 11807060
Department of Marketing Department of Marketing
Comilla University Comilla University
 Introduction of Mega Group
Mega International Trading Co., is a subsidiary of MEGA GROUP which established in the year 1986. Head office of this
company situated at Chittagong & branch offices situated at different potential districts of Bangladesh including capital city Dhaka.

There are performing Import, Export & Whole sale business in the field of imported Tyres & Tubes, Bangladesh origin Dry food stuff
items, Spices, Fresh Vegetables & Fruits, Frozen Sea fish & Frozen fresh water fish, Raw Rubber, Raw Jute, Animal Nutritional
products & new IPS.
The company is Sole Import Agent of Indonesian Company Made MEGA SUPER brand different sizes Bias tyres & tubes & BLACK
LION brand PCR & TBR trye from China. On good highway Black Lion provides Guarantee for 70,000 Km. for PCR tyre & 1,50,000
Km. for TBR tyre. Quality of tyre is High standard. It has extensive demand in USA, Europe & Middle East market.
 Import process of Mega Group

Research
Researchpotential
potential

Determine
Determinethe
theLegal
LegalRamification
Ramification

Deal
Dealwith
withParties
Parties
 Service of Mega Group
 Logistic
 Customs warehousing
 Freight Forwading
 Packaging
 Customs Clearance Service
 Tax Presentation
Marketing Mix of Mega Group
 Import Product of Mega Group
 Tyres & Tubes
 Mega Brand Public
Carrier
 Bearings
Marketing Strategy(STP) of Mega Group
SWOT Analysis of Mega Group