Instructions: Think and Major preoccupations? What does he/she
feel? Worries and aspirations? Observe users
interact with a crude prototype. Then, Hear? See? place sticky notes in What friends say? Environment? the relevant sections What boss say? Friends? to document their What influencers say? What the market offers? needs and assist in better decision making. Say and Attitude in public Appearance? do? Behavior toward others?
Pain: Fear, frustration, obstacles… Gain: Wants/needs, measures of success, obstacles…