Professional Documents
Culture Documents
Information Flow
• Information flow is the movement of information between people and systems. Efficient and
secure information flows are a central factor in the performance of decision making, processes
and communications.
Information flow in retail distribution channel
• In an effective retail distribution channel information flows freely and effciently among the three main
parties
1. Supplier
2. Retailer
3. Consumer
Suppliers Needs to Know
• Advance notice of new models and model changes • Why People shop there
FROM SUPPLIERS F R O M R E TA I L E R E
• Assembly and operating instruction • Where specific merchandise is stocked in the store
A retail information system (RIS) anticipates the information needs of retail managers, collects , organizes
and stores relevant data on a continous basis and directs the flow of information to the poor decision makers
.