Understand

Understand how
how quality
quality
is
is measured
measured in
in sports
sports
development.
development. 6.3
6.3
Will Batcup 12AM
 Introduction
• Quality should be an organisation-wide approach to meeting
customer needs
• Kept within budget
• Standards of performance are usually laid down by national
organisations
• Independent bodies can also be involved as they can make
comparisons
• Most schemes try to measure quality in the hope that it can be
improved
 Methods
• Clubmark

• Investors In People
 Benchmarks
• These are targets or standards set to
enable organisations to compare
themselves*
• Standards are set nationally in order to
compare performance and delivery
• Quality system encourages providers to
aim to continually improve their services
 Clubmark
• “Clubmark is the only national cross sports quality accreditation
scheme for clubs with junior sections”
• Introduced in 2002
• To empower parent/carer when choosing a club for their children*
• To ensure that Clubmark accredited clubs are recognised through
a common approach to branding.
• To provide a focus around which all organisations involved in sport
can come together to support good practice in sports clubs
working with children and young people
• Sport England recognises and values the commitment made by
sports clubs to develop high quality
 Benefits
Sporting clubs which been awarded clubmark will receive various benefits such
as :
• Increased membership
• Retaining members
• Continuous improvement
• Funding
• Facilities
• Developing coaching
• Volunteers
• Linked with schools
• Raised profile
• Club development
• Marketing & communication
 Sporting examples
Basketball Liverpool
• It is one of the fastest growing sports in the country

• Second to football as a team sport

• Between them, Liverpool Basketball and City Hoops have more than 175
members*

• Targets- hoping to attract sponsors, develop facilities and the formation

of a female team.