Sanjivani College of Engineering, Kopargaon

GC301 –”Strategic Management”

Unit-1 ; Session # 1
Evolution: Strategy Vs Tactics;
Concept of Vision Mission; Abell’s 3-d

Presented By:
Prof. Vivek Vinayakrao Wankhede
Assistant Professor in Dept. Of MBA
MBA(Marketing + HR), MA (Psychology-p), BE(Bio-Medical), B.Ed
Dept. of www.sanjivanimba.org.in
MBA, Sanjivani COE, Kopargaon 1
 Evolution of Strategy

• Since when we want to outperform or outsmart

each other in the game of Survival of fittest
• Survival depends on people’s ability to adapt; plan;
evolve into stronger & better
• The RIGHT MOVES
• With RIGHT INFORMATION
• At RIGHT TIME

By Prof. Vivek V Wankhede Dept. of MBA, Sanjivani COE, Kopargaon

 Evolution of Strategy

• Henry Mintzberg & Max Mackeown (1968)

“pattern in stream of decisions & about shaping the
future”

By Prof. Vivek V Wankhede Dept. of MBA, Sanjivani COE, Kopargaon

• Sun Tzu (544 BC – 496 BC)
• Genghis Khan (1152-1227)
• Kenichi Ohmae (1943)

Dept. of MBA, Sanjivani COE, Kopargaon

Chattrapati SHIVAJI (1630-1680)

Dept. of MBA, Sanjivani COE, Kopargaon

Vishnugupt (375 BCE – 283 BCE)

Dept. of MBA, Sanjivani COE, Kopargaon

 Shri Krishna

• 18 June 3229 BCE

• 18th February 3102 B.C
• 5,262 years ago

Dept. of MBA, Sanjivani COE, Kopargaon

 Shri RAM

• January 10 at 12.05 hours, 5114 BC

Dept. of MBA, Sanjivani COE, Kopargaon

 Strategy

• A plan of action designed to achieve a long term or

overall aim
• The art of planning and directing over all military
operations and movements in a war or battle

By Prof. Vivek V Wankhede Dept. of MBA, Sanjivani COE, Kopargaon

 Strategy

• Strategy refers to basic directional decisions, that

is, to purposes and missions.
• Strategy consists of the important actions necessary
to realize these directions.
• Strategy answers the question: What should the
organization be doing?
• Strategy answers the question: What are the ends
we seek and how should we achieve them?

By Prof. Vivek V Wankhede Dept. of MBA, Sanjivani COE, Kopargaon

 Strategy
• Strategy is a plan, a “how,” a means of getting from
here to there.
• Strategy is a pattern in actions over time; for
example, a company that regularly markets very
expensive products is using a “high end” strategy.
• Strategy is position; that is, it reflects decisions to
offer particular products or services in particular
markets.
• Strategy is perspective, that is, vision and direction.
By Prof. Vivek V Wankhede Dept. of MBA, Sanjivani COE, Kopargaon
 Strategic Management
“Corporate strategy is the pattern of decisions in a
company that determines and reveals its objectives,
purposes, or goals, produces the principal policies
and plans for achieving those goals, and defines the
range of business the company is to pursue, the kind
of economic and human organization it is or intends
to be, and the nature of the economic and non-
economic contribution it intends to make to its
shareholders, employees, customers, and
communities.”
By Prof. Vivek V Wankhede Dept. of MBA, Sanjivani COE, Kopargaon
 Strategic Management

Strategy means deliberately

choosing a different set of
activities to deliver a unique
mix of value.”

By Prof. Vivek V Wankhede Dept. of MBA, Sanjivani COE, Kopargaon

 Strategic Management

Strategy means deliberately

choosing a different set of
activities to deliver a unique
mix of value.”

By Prof. Vivek V Wankhede Dept. of MBA, Sanjivani COE, Kopargaon

 NEED & SCOPE

Dept. of MBA, Sanjivani COE, Kopargaon

By Prof. Vivek V Wankhede Dept. of MBA, Sanjivani COE, Kopargaon
 Thank You
Presented By:
Prof. Vivek Vinayakrao Wankhede
Assistant Professor in Dept. Of MBA
MBA(Marketing + HR), MA (Psychology-p), BE(Bio-Medical), B.Ed

Dept. of MBA, Sanjivani COE, Kopargaon