Social Media

@Bangfrozen

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 Enough with data,
Social media is critical for brand.
 The Advantage of Social Media Management

Helping Your Customers Leave a Good Mark on Internet

Customers now use social media to share, ask, What happen in social media stay forever,
give feedback or complaint make sure you put the positive one

Build Loyalty Get Valuable Insights

Engage your customers, happy customers You could surprise about what customers
usually share their great experience thinks about your brand

Stay on top of their mind Your Competitor is There

on daily basis Your competitors is there ready to steal your
Stay in touch & relevant with the customers customers heart, watch out
on daily basis

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 But We Understand
Managing Social Media is Challenging

Platform that never sleep You need a team

24 hours of notifications from your customers You can’t do it alone, you need team to handle
social media and other things

3+ platform to take care with You should focus on product &

different contents marketing strategy
Facebook, Instagram, YouTube, Twitter, Blog Let us handle the nitty gritty on social media, you
can focus on the business goals

Different KPI and goals So many tools

From listening, engagement to empowering From listening, analytics, engagement, monitoring,
etc

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 How to Develop Social Engagement

Develop The Integration with Paid Marketing

Engagement Strategy We suggest to utilize paid marketing
To create engagements, we need to for the contents to maximize the
build the strategy for high quality performance
contents & performance

Develop Social Media Activity

Develop High Quality Social
Interactive Contents Engagement Develop social media activity to
Great strategy need great creative, we will Services create deeper engagements with the
support the strategy with high quality customers
interactive contents

Thematic & Tactical Post

Post the thematic & tactical content
and do the optimization

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 Social Media Bang Frozen
Quick Analysis
Facebook stats Instagram stats
17 likes, 17 follows, 0,17% ER, Average Comment &

L
Average liked per post still 0 Like 8, 0,29 Avg post per day,
most hashtag #bangfrozen &
#kebabfrozen

Highlight Current Contents Pillar

Mostly about product highlight About product highlight, Event
only activity, review product.

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 Why user Purchase Bang Frozen?

To get the promotion deals To send gift for friend

So they could get the discount, So they could give their friends a
cheaper prize, saving money or referral for their favorite
extra bonuses merchants

To Buy Now Cook Later

So they could buy now and cook
later in Bang Frozen means
Practice and simple

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 Challenges

Majority of people still need to learn

1. New concept What is it, the benefits & how to order

Need more killer deal to attract people

2. Need a killer promotion
The killer value

Majority of people familiar with others promotion

3. Change behavior Credit card, GoJek things, special code, on the
spot, etc

There’s a lot of competition on promotion

4. Crowded competition We need to deliver our uniqueness through our
social media asset

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How to get cutomer
1. Choose the right target market
a. Who are they
b. Whats their pain
c. Where are they
d. How to reach them
e. How to engage with them
f. What we offer in this marketing campaign
2. Use the right message
3. Put on marketing
4. Deliver great services
 Bang Frozen Target Market on Digital

The Promotion Hunter

Core 1: Female, 22-35, Mom, Cocking Enthusiast

The Snacks Eater

Core 2: Male, Female, 15-21, High school,
colleges students, first jobber

The Junior Worker

Supporter: Male, Female, 22-35, first jobber, junior
manager

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Target Market
Who are they Core – Female 22-35, Mom Suport - B2B
Demographic MF , 18 – 35 – Millenial MF , 23 -30

Housewife
High School Restaurant owner
University Food reseller
Profession Working people Groceries food owner

Instagram
Facebook & Instgram - Profile & Interest Facebook
Vintage restaurant Google Search
Where are they Arisan Mom Office & Out of office
(touch point) Traveller people Mall
Target Market
The Pain Core Target
1. Sulit mencari makanan yang praktis
dan mudah di konsumsi & simpel
2. Underestimate dengan makanan
frozen yang tidak fresh & tahan lama
3. Harga murah yang harus di tunjukan
The Content
1. Educate – Proses frozen
2. Fokus mengkomunikasikan
simple dan mudah
1. Testimoni yang menyangkut
dengan product fresh dan tahan
lama
2. Foto kemasan yang menarik saat
sampai tujuan
3. Compare product
1. Showing quality of picture
2. Using harga coret
3. Using decimal harga
Content Strategy

Entertain Inspire

GIF Format, Story telling pembuatan/

Quiz/Trivia tips n trick

Tutorial cara Testimonial/Interview

pemesanan review
Educate Convince
 Social Media Learning

Best Contents What is the trends?

Find out what our best contents are in   Check what’s trending at the moment
on our Social Media.
every social media platform.

How much is the impression? What’s the Best Product?

Determine how far the post is going and  @Bangfrozen 
how many people see it. Find out which product do very well on the
Social Media, then we can improve on that.

How big is the engagement? The Community!

Every engagement, on every posts.   Connect well with the community in
the Social Media.

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Social Media
Content

PROMO VIDEO/MOTION
EDUCATION

SPECIAL MOMENT INTERACTIVE

CONTENT

DAILY ROUTINE
GAMES & QUIZ
DAILY ROUTINE

Rutinitas menggunakan product sehari-hari.

Tujuan konten ini adalah untuk menyampaikan

pesan jika @bangfrozen adalah kebutuhan
sehari-hari u

Content Provide : Photoshoot

Output : Single Image / Carousell

DAILY ROUTINE SAMPLE
Product Highlight

Konten untuk menghighlight product dari

Bangfrozen, untuk menyampaikan
informasi jika product bangfrozen sangat
beragam.

Content Provide : Photoshoot / Digital

Imaging

Output : Image / Video & Hashtag

INTERACTIVE

Konten interaktif akan memancing

komentar dari audiens, konten ini akan
mengandung info produk tetapi dikemas
dengan konten yang menarik

Content Provide : Digital Banner

Output : Motion Graphic, Picture

QUIZ

Kuis adalah konten paling efektif untuk

meningkatkan engagement berupa
comment.

Content Provide : Digital Vector

Output : Image, Carousel, Motion

Graphic
SPECIAL CONTENT

Konten spesial yang akan di post

menyesuaikan dengan event atau hari-
hari spesial

Content Provide : Photoshoot, Digital

Vector

Output : Image, Video Report

Posting Management

● Akan dilakukan di hari Senin-Jumat menyesuaikan dengan Active Audience

● 5 konten per minggu
● 20 konten per bulan
● Caption yang digunakan adalah casual caption yang “kekinian” dan menyesuaikan dengan target market
@bangfrozen
Needs

● Graphic design (Motion & Static Banner)

● Social Media Management & Responder
● Photographer & Model
● Calendar Social Media
Website

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 P o i n t o f Vi e w
We b s t o r e N e e d M o b i l e F r i e n d l y

Unique Selling Product 3

1 HEADER PROMO

PRODUCT CONTENT
CATEGORY 4
2 FOOTER INFORMATIONS
Journey
We b s t o r e

Keranjang Checkout

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 Check out Flow
We b s t o r e O n e P a g e S i n g l e C h e c k o u t

Final
Social Checkout
Login Confirm

Input
Address
And Shipping
method
Digital Ads

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C A M PA I G N O B J E C T I V E
FOCUS ON SALE

Increase Transaction
Number

Increase New User

Increase awareness
Increase Amount of
Webstore
Conversion
Hygiene
Recommendations

Communicate the 1 3 Increase

benefits, if user Campaign traffic

buy in webstore for landing page

view as objective

2 4 Make sure use

Strong Call to
express checkout
action
Build Purchase
Intent Audience
Lifetime
Value > Conversion
Cost
 Remarketing

Prospect Your Website Tracked Leave Your Ad Everywhere

Prospect come to your Prospect take a look People already track People leave our The Ad will following
website from some product page by system become our website and find up the prospect
anywhere database list another site customer

• GDN • SEM
• Facebook • Facebook Conversion
• Instagram • Instagram Conversion
Audience
Insight

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Audience
Insight Sampling Keyword
• harga frozen food
• jual frozen food
• sosis frozen
• olahan seafood frozen
• makanan beku siap saji
• sosis cedea
• sosis frozen food
• harga cedea frozen food
• harga bakso frozen
• makanan beku siap goreng
• harga sosis cedea
• bakso seafood cedea
• harga frozen food cedea
• frozen food kiloan
• harga frozen food murah
• makanan cedea
• makanan frozen food murah
• paket frozen food murah
• makanan beku murah
• sosis seafood cedea
• pendingin makanan beku
• jual makanan beku vegetarian
• jual cedea frozen food
• frozen makanan beku
• makanan beku cedea
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THANK
YOU!