“Real Business”

Marketing
 BAD Publicity is NOT PUBLICITY anymore

People do research “what, who, and how”

Bad publicity = desperate marketing strategy

Very Bad Campaign
Warm messages
 Initial Cost?

How much is YOUR salary?

Can you run without

customer for 3 months?

Priority expenses
Bankrupt Business from YOUR Experiences

Can’t Adapt Inconsistency

Account separation Without researching

WHY PEOPLE START MAKING
THEIR OWN BUSINESS?

1. Make a good income

2. Legacy?

3. Help others?

4. Create Community
MARKETING
What IF?
- Product
Problem
- Marketing

Designer/
Graphic Artist Who?

Visual Story Telling

WHY MARKETING FAILS
Too complicated

Key point : simple and predictable communication

Story will help

A GREAT STORY

- Physical
Do your
About - Emotional product
Survival - Relation help
society?
- Spiritual

Never give too much information to customer

INDONESIAN BRAND
WITH STRONG
STORIES
CORE INFORMATION

- What is your product?

- What is the impact for our life?

- How to buy?

A high school student can understand in a minute staying in your website

EXAMPLE MESSAGE
TO AUDIENCES

● Value Magazine Financial magazine with unique visualization

● Cafe Healthy food to make your day happier

Building social network is important

PRODUCT’S STORIES

External Problems Internal Problems

- What people think - Ingredients

- What Mindset & Philosophy - Process

- Is it good for your life?

TO SUPPORT OUR MESSAGES
- Keep it simple, natural
1. Testimonials
- Never self proclaim

- How many satisfied customer

2. Statistics
- Data of problems/progress

3. Achievement/Awards show off

4. Free information/knowledge

5. Free trial
Expensive/Unique Product

1. Schedule an appointment
BUY NOW
2. Clearly Explanation, customizing
button
3. Executed together
What is the threat in customer’s lifestyle

Take action to do something. What is it?

CTA to buy
 Before After

Feeling

Status

Wallet

Confidence
COZINESS

Qualitative Buyer Give reward

Collecting Data Who they are, what they like, etc

Downloadable Guide
PERSONAL BRANDING
2010 a phone a phone

Source of income

2020 a phone Portofolio

Map, dll
WHAT MATTERS IN PERSONAL BRAND?

Authentic Intent Passion Patience

Speed Work Attention

Keep authentic,
so you won’t exhausted.
NEVER fake

Follow 1. What people think about us? No worries!

2 rules 2. Respect anyone: coworker, audience, customer, team
Passion is underrated. But passion needs money

In some cases, it take years to get a good number.

Need cash flow until the business generate huge money.

Patience

How many times you say NO vs YES?

Speed

Unafraid making mistakes make easier for us

Better trying 10, success 4 than trying 4 and all success

PRODUCT AND CONTENT
One Big piece of pillar content then split it up

Bikin MLM piramid

Core: Food

Level 1: Healthy food, junk food

Level 2: How to make, why people should eat, why should avoid

Level 3: Example ingredients

Learning process is the content

Content

- Super Brief

- Tailor your content: eye catching, easily digestible

- Quality, quality, quality

WHAT’S STOPPING US?

I don’t have money

I don’t have time

I don’t know where to start

I’m too old

Wait….. Is there any “real”

problem?
STEPS

Have Facebook ecosystem account (instagram) + Tiktok

1. Account
Support Level Social Media: Youtube, Twitter, Podcast, etc

2. Connection Make a real connection with real people

3. Time If you start from zero, it takes years

MAKE CONNECTION

Give contribution or value to community

(exposure, money, knowledge, skill, dll)
Collaboration
Mapping how to contact the “Person”
Thank you