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HOSPITALITY INDUSTRY

BUS 301
Professional Career Development
IN VIETNAM - JOB Lecturer: Mr. Ly Quyet Tien
MARKET Presenter: Nguyen Thi Thanh Thuy
CONTENTS 14.18%
UPSIDE

1 2 3 4 5 6 7 8 9
OVERVIEW SWOT EMPLOYEES SCOPE MAJOR SALARY RECRUIMENT PROS CONCLUSION
ANALYSIS PLAYERS & BONUS POLICY &CONS
OVERVIEW 1
1 OVERVIEW –HOSPITALITY INDUSTRY IN VIETNAM 4 5
POTENTIAL GROWTH RISK
TOP 10 Fastest-growing travel destinations in 2019
Northern Mariana Islands 24.3%
Israel 24.6%

BACKGROUND
Nepal 24.9%
Niue 25.4%
Palestinian territories 25.7%
Georgia 27.9%
Vietnam 29.1%
San Marino 31.1%
Togo 46.7%
Egypt 55.1%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

Source: https://www.tourradar.com/days-to-come/fastest-growing-destinations-2019/
1 4 5
Drivers: Socio-economic advantages
POTENTIAL GROWTH RISK

spends more on traveling

BACKGROUND
and new experiences

40%
the millennial the demand for
generation accommodation and F&B
is guaranteed to increase.
1 Drivers: Increasing International Tourists 4 5
POTENTIAL GROWTH RISK
20.00
18.00
16.00
C AGR
3%

BACKGROUND
14.00
16.8
12.00
10.00
8.00
6.00
4.00
2.00
0.00
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Source: The Vietnam National Administration of Tourism (VNAT)


1 Drivers: Increasing International Tourists 4 5
POTENTIAL GROWTH RISK

the extension of the visa-


waiver program to Western

BACKGROUND
Initiatives European tourists
have been put in
place to attract
more tourists in
Vietnam
the implementation of an e-
visa system
Source: http://www.ukabc.org.uk/wp-content/uploads/2018/09/EVBN_Hospitality-Final_Report-Update-180517.pdf
1 Drivers 4 5
POTENTIAL GROWTH RISK

BACKGROUND
SWOT ANALYSIS 2
2 SWOT ANALYSIS
4 5
HOSPITALITY INDUSTRY IN VIETNAM
POTENTIAL GROWTH RISK

BACKGROUND
EMPLOYEES 3
3 4
Number of employees 5
POTENTIAL GROWTH RISK

40,000 Staff/year

VIETNAM
15,000 Hospitality
Graduates/year

62.5%/year
Source: https://duytan.edu.vn/academic-university/fields-with-labor-shortages-in-vietnam-in-2019-ukt
SCOPE HOSPITALITY 4
4 Scope of Hospitality4Industry
5

04 SEGMENTS
MAJOR PLAYERS 5
5 05 Major Players4 5
+ the domestic brand Vinpearl has
the largest portfolio in the country

04 SEGMENTS
with around 19 hotels and more
than 7,100 rooms

+ the international brand Accor


Hotels has 24 hotels with around
5,000 rooms.
SALARY & BONUS 6
6 SALARY 4 5

VIETNAM
How much money
does a person
working in Food /
Hospitality /
Tourism / Catering
make in Vietnam?

Source: http://www.salaryexplorer.com/salary-
survey.php?loc=236&loctype=1&job=28&jobtype=1&fbclid=IwAR2oP77IKn
S7CWysmESuNYzo80OVudZqTcSjATuBW-1aw4_a94RjrygOE3g#disabled
6 SALARY 4 5
POTENTIAL GROWTH RISK

1 Assistant Executive Housekeeper 5,420,000 VND


2 Assistant Food and Beverage Director 22,500,000 VND

95 JOBS
3 Assistant Hospitality Manager 24,500,000 VND
4 Assistant Storekeeper 4,740,000 VND
5 Assistant Tour Manager 11,600,000 VND
6 Baker and Pastrycook 5,940,000 VND
7 Bakery Manager 12,500,000 VND
8 Bakery Superintendent 8,830,000 VND
9 Banquet Manager 8,790,000 VND
10 Banquet Server 5,350,000 VND
6 SALARY 4 5
POTENTIAL GROWTH RISK

11 Bar Attendant 5,730,000 VND


12 Bar Manager 12,200,000 VND

95 JOBS
13 Bar Supervisor 7,880,000 VND
14 Barista 6,980,000 VND
15 Bartender 7,010,000 VND
16 Bellman 5,180,000 VND
17 Beverage Manager 13,400,000 VND
18 Bistro Attendant 5,620,000 VND
19 Buffet Chef 10,700,000 VND
20 Buffet Host 5,640,000 VND
6 SALARY 4 5
POTENTIAL GROWTH RISK

21 Buffet Manager 13,000,000 VND


22 Butcher and Slaughterer 4,590,000 VND

95 JOBS
23 Cafeteria Manager 10,800,000 VND
24 Cake Decorator 6,460,000 VND
25 Casino Shift Manager 18,600,000 VND
26 Chain Store Customer Support 9,300,000 VND
27 Chef 10,700,000 VND
28 Club Manager 21,200,000 VND
29 Cluster Director 24,800,000 VND
30 Cluster Revenue Manager 20,200,000 VND
6 SALARY 4 5
POTENTIAL GROWTH RISK

31 Cocktail Server 5,480,000 VND


32 Coffee Shop Manager 20,000,000 VND

95 JOBS
33 Concierge 5,320,000 VND
34 Confectionery Baker 6,590,000 VND
35 Conference Services Manager 12,800,000 VND
36 Cook 9,070,000 VND
37 Corporate Sous Chef 14,800,000 VND
38 Corporate Travel Consultant 15,400,000 VND
39 Croupier 7,250,000 VND
40 Culinary Assistant 5,130,000 VND
6 SALARY 4 5
POTENTIAL GROWTH RISK

41 Culinary Associate 4,810,000 VND


42 Dietary Aide 11,100,000 VND

95 JOBS
43 Dining Room Supervisor 9,660,000 VND
44 Dishwasher 4,480,000 VND
45 Duty Manager 12,900,000 VND
46 Events Coordinator 8,600,000 VND
47 Executive Chef 12,000,000 VND
48 Executive Pastry Chef 9,870,000 VND
49 Fast Food Cook 8,890,000 VND
50 Fast Food Shift Supervisor 9,150,000 VND
6 SALARY 4 5
POTENTIAL GROWTH RISK

51 Fine Dining Cook 16,200,000 VND


52 Fine Dining Restaurant Chef 15,600,000 VND

95 JOBS
53 Fleet Manager 26,900,000 VND
54 Food and Beverage Manager 21,000,000 VND
55 Food Consultant 16,200,000 VND
56 Food Safety Coordinator 12,400,000 VND
57 Food Server 5,380,000 VND
58 Food Service Director 21,000,000 VND
59 Food Service Manager 22,900,000 VND
60 Food Service Sales 12,700,000 VND
6 SALARY 4 5
POTENTIAL GROWTH RISK

61 Food Service Worker 5,250,000 VND


62 Front Desk Agent 6,250,000 VND

95 JOBS
63 Front Office Manager 11,600,000 VND
64 Guest Service Executive 18,200,000 VND
65 Guest Service Representative 7,230,000 VND
66 Head Concierge 8,460,000 VND
67 Hospitality Director 33,100,000 VND
68 Hostess / Host 6,330,000 VND
69 Hotel Desk Clerk 6,400,000 VND
70 Hotel Maid 4,440,000 VND
6 SALARY 4 5
POTENTIAL GROWTH RISK

71 Hotel Manager 32,100,000 VND


72 Hotel Sales Manager 24,400,000 VND

95 JOBS
73 Hotel Service Supervisor 16,900,000 VND
74 Hotel Staff 5,840,000 VND
75 Inventory Coordinator 6,810,000 VND
76 Kitchen Manager 10,700,000 VND
77 Kitchen Staff 6,070,000 VND
78 Kitchen Supervisor 9,560,000 VND
79 Line Cook 9,580,000 VND
80 Luggage Porter 4,470,000 VND
6 SALARY 4 5
81 Motel Manager 17,100,000 VND
POTENTIAL GROWTH RISK
82 Pastrycooking and Baking Assistant 6,040,000 VND
83 Production Operator 9,370,000 VND
84 Quality, Health and Safety Coordinator 10,100,000 VND
85 Receptionist 6,350,000 VND

95 JOBS
86 Regional Restaurant Manager 25,800,000 VND
87 Restaurant Manager 20,700,000 VND
88 Room Reservations Manager 21,200,000 VND
89 Room Service Manager 18,800,000 VND
90 Sous Chef 11,900,000 VND
91 Supervisor of Food Services 14,400,000 VND
92 Tour Consultant 15,100,000 VND
93 Travel Agent 11,200,000 VND
94 Travel Consultant 15,800,000 VND
95 Waiter / Waitress 5,250,000 VND
6 SALARY 4 5
POTENTIAL GROWTH RISK

VIETNAM
6 4
SALARY BY GENDER 5
POTENTIAL GROWTH RISK

VIETNAM
Source: http://www.salaryexplorer.com/salary-
survey.php?loc=236&loctype=1&job=28&jobtype=1&fbclid=IwAR28VMHMa_DLKSeNtazGOK7qafAkiXKE3GQsUumYc1v0MQBpdg-X0DhkpjI#disabled
6 SALARY COMPARISION BY4EDUCATION
5
POTENTIAL GROWTH RISK

VIETNAM
Source: http://www.salaryexplorer.com/salary-survey.php?loc=236&loctype=1&job=28&jobtype=1&fbclid=IwAR28VMHMa_DLKSeNtazGOK7qafAkiXKE3GQsUumYc1v0MQBpdg-
X0DhkpjI#disabled
6 SALARY COMPARISION BY4EXPERIENCE
5
POTENTIAL GROWTH RISK

VIETNAM
Source: http://www.salaryexplorer.com/salary-survey.php?loc=236&loctype=1&job=28&jobtype=1&fbclid=IwAR28VMHMa_DLKSeNtazGOK7qafAkiXKE3GQsUumYc1v0MQBpdg-
X0DhkpjI#disabled
6 AVERAGE SALARY COMPARISION BY CITY 4 5
POTENTIAL GROWTH RISK

HA NOI –DA NANG –HO CHI MINH


12,400,000 VND 11,600,000 VND 13,000,000 VND
Source: http://www.salaryexplorer.com/salary-
survey.php?loc=236&loctype=1&job=28&jobtype=1&fbclid=IwAR28VMHMa_DLKSeNtazGOK7qafAkiXKE3GQsUumYc1v0MQBpdg-X0DhkpjI#disabled
6 4 Rate 5
Bonus & Incentives
POTENTIAL GROWTH RISK

1. Individual Performance-

VIETNAM
Based Bonuses

2. Company Performance
Bonuses

3. Goal-Based Bonuses

4. Holiday / End of Year


Bonuses

Source: http://www.salaryexplorer.com/salary-survey.php?loc=236&loctype=1&job=28&jobtype=1&fbclid=IwAR28VMHMa_DLKSeNtazGOK7qafAkiXKE3GQsUumYc1v0MQBpdg-
X0DhkpjI#disabled
RECRUIMENT POLICY 7
7 4
RECRUITMENT REGIME 5
POTENTIAL GROWTH RISK

The Total Recruiment Process


Strict and apparent
recruitment can boost
the value of the hotel
itself

Source:https://www.viettonkinconsulting.
com/hr/attract-and-retain-staff-in-
vietnam-hospitality-industry/
7 4
RECRUITMENT REGIME 5
POTENTIAL GROWTH RISK

There are 125 vacation rentals and hotels, 64 Restaurants, 33 Coffee &
Tea stores, 3 Bars & Pubs available in Binh Duong Province, Vietnam

Binh Duong
7 4 Hotel5
RECRUITMENT : Becamex
POTENTIAL GROWTH RISK

Front Office Deparrtment


7 4 Hotel5
RECRUITMENT : Becamex
POTENTIAL GROWTH RISK

Front Office Deparrtment


7 4 Hotel5
RECRUITMENT : Becamex
POTENTIAL GROWTH RISK

Front Office Deparrtment


7 4 Hotel5
RECRUITMENT : The MIRA
POTENTIAL GROWTH RISK

BACKGROUND
7 4 Hotel5
RECRUITMENT : The MIRA
POTENTIAL GROWTH RISK

BACKGROUND
7 RECRUITMENT : Sesan 4 5
Restaurant
POTENTIAL GROWTH RISK

BACKGROUND
7 RECRUITMENT : Sesan 4 5
Restaurant
POTENTIAL GROWTH RISK

BACKGROUND
ADVANTAGES & DISADVANTAGES
OF WORKING IN HOSPITALITY 8
INDUSTRY
8 4
A Wealth Of Opportunities 5
POTENTIAL GROWTH RISK

-There is never a dull moment

Advantages
-A higher chance that will be able
travel

-By 2025, 10.5% of all jobs worldwide


will be in the Hospitality and Tourism
Industry. NOT limited
+ to one position
+ to just working in restaurants or
hotels
+ to working in one place Source: https://marialogan.com/benefits-of-working-in-
the-hospitality-industry/
8 4
Offers Great Staff Perks 5
POTENTIAL GROWTH RISK

-Besides the regular wages It offers the


best tips and bonuses. When an excellent

Advantages
service is provided, the tips can
sometimes go up as high as 20% or even
higher

- Some jobs offer free staff meals and


uniforms

- Offer discounts on hotel


accommodation
8 Social Interaction4 5
POTENTIAL GROWTH RISK

Advantages
Get the chance to meet and
build relationships with people
from different countries and
backgrounds
8 4 5
Hospitality is one of the most secure industries
POTENTIAL GROWTH RISK

Global Hospitality Insights


Report mentions “By 2025, 10.5%

Advantages
of all jobs worldwide will be in
the Hospitality and Tourism
Industry”

Hospitality is founded on human


interaction, and the soft skills that
are essential to it, the industry is
much less likely to be affected by
automation and AI
8 4 5
The Work Pattern (Long Hours and Weekend Work)

POTENTIAL GROWTH RISK

A lot of hotel industry professionals

Disadvantages
work over the weekend when
everyone else is having a great time
with family and friends

Demanding work hours and poor


work-life balance is said to be the
biggest disadvantage of this
industry.
8 4
Bureaucratic Hierarchy 5
POTENTIAL GROWTH RISK

Disadvantages
The Hotel Industry is plagued by too much
micromanagement.
The Hotel Manager pressurizing Directors
who in turn provide pressure to the
managers and supervisors.
-> the immense stress is passed on to the
workers which constitute a majority of the
workforce in hotels.
=> a high attrition rate in the hotel
industry and a less than satisfied
workforce
8 Unruly Expectations
4
and Complaints of the Customers 5
POTENTIAL GROWTH RISK

Disadvantages
At times guest becomes
too unruly with their
expectations. You would
hear of the most bizarre
complaints.
8 ALWAYS Learning4 5
POTENTIAL GROWTH RISK

Acquire knowledge of many different cultures (the increasing awareness of and


respect for the interpersonal styles, beliefs, languages and customs of those from
cultures other than our own).
“We never ever underestimate the importance of local knowledge”

=> Both Advantage & Disadvantage


9 Conclusion 4 5
POTENTIAL GROWTH RISK

The hospitality industry is already a BOOMING industry in Vietnam

BACKGROUND
With many exciting projects in the pipelines, the upscale accommodation market in
Vietnam is harnessing great potential, providing many opportunities for European
SMEs looking to invest in Vietnam’s hospitality industry
-> a wide range of opportunities for job market in this industry with a focus on the
accommodation and food and beverages
Thank You
REFERENCES 4 5
EU-Vietnam Business Network.POTENTIAL
(2018). GROWTH RISK
Research Report Hospitality Sector. Retrieved from
http://www.ukabc.org.uk/wp-content/uploads/2018/09/EVBN_Hospitality-Final_Report
-Update-180517.pdf

Fields with Labor Shortages in Vietnam in 2019. (2019). UNDERGRADUATE-DUY TAN UNIVERSITY.
Retrieved from https://duytan.edu.vn/academic-university/fields-with-labor-shortages-in
-Vietnam-in-2019-ukt

Linh Pham. (April 1, 2020). Attract and Retain Staff in Vietnam Hospitality Industry. VIETTONKIN
Consulting. Retrieved from https://www.viettonkinconsulting.com/hr/attract-and-retain-staff-
in-vietnam-hospitality-industry/

Salary Explorer. (2021). Food / Hospitality / Tourism / Catering Average Salaries in Vietnam 2021.
Retrieved from http://www.salaryexplorer.com/salary-
survey.php?loc=236&loctype=1&job=28&jobtype=1&fbclid=IwAR28VMHMa_DLKSeNtazGOK7
qafAkiXKE3GQsUumYc1v0MQBpdg-X0DhkpjI#disabled

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