Tourism Market

Overview
Turkey & Istanbul
September 2020
Important notice and disclaimer
Important notice and disclaimer
This document has been prepared by Ernst Young Kurumsal
Finansman Danışmanlık AŞ (“EY Turkey”), it is based on
the information provided by the other sources referred to in
the document. It provides information about the overview
of tourism market in Istanbul and Turkey for the ones who
are in the tourism business or interested in tourism industry
(Interested People). This document (and the information
contained herein) does not constitute an offer to sell of
or an invitation to invest into any asset or business, nor
will it form a part of any strategic alliance decision or any
decision to enter into any type of cooperation.
Interested People are not to construe the contents of
this document as legal, business, tax or other advice. Each
one should consult its own legal, business,
technical, accounting and tax advisers.
Content of this document
EY Turkey has not verified any of the information in this
document. EY Turkey (including its partners, officers,
employees and agents) does not owe a duty of care to any
recipient of this document in relation to the information in
this document.
Neither EY Turkey nor any of its partners, officers,
employees and agents make any express or implied
representation or warranty and no responsibility or liability
is accepted by any of them with respect to the adequacy,
accuracy, completeness or reasonableness of the facts,
opinions, operational, financial or other information set
out in this document or any further information, written
or oral notice, or other document at any time supplied
in connection with it, and nothing contained herein, or
therein shall be relied upon as a promise or representation
regarding the historic or current position or performance of
the tourism industry or any future events or performance of
the tourism industry.
Contents

Turkey Tourism Market 4

Istanbul Tourism Market 16

Turkey Hospitality Sector 22

Istanbul Hospitality Sector 26

Turkey
Tourism Market
 Turkey tourism market
Istanbul tourism market

11
Turkey hospitality sector
Istanbul hospitality sector

ª
Turkey Tourism Market:
Tourism Survey Findings

Turkish Tourism Investors Association & EY COVID-19 Tourism Survey Findings, June 2020

Inception of foreign tourist arrivals in Turkey1 The magnitude of financing crisis due to
COVID-193

The results reflect the 84.2%

opinions as of early June,
52.6% yet latest developments led
industry players to a more
pessimistic view.
31.6%

10.5% 15.8%
5.3% 0.0%

July- 4Q 2020 2021 2022 There is no There is a There is a

September financing minor significant
2020 crisis financing financing crisis,
crisis, which which will be
will be intensified
intensified

Recovery of tourist inflow to 2019 levels2 • The impacts of pandemic and infected countries’
policies on lockdown delay the foreign tourist inflow,
31.5% which has significant share in revenues.
26.3% 26.3%
• Industry players claim that they are facing a
significant financing crisis, and the problem is
getting more severe.
5.3% 5.3% 5.3%

Q4 2020 H1 2021 H2 2021 2022 2023 Later

than
2023

1. In your opinion, when will foreigners feel secure about travelling to Turkey? (n=19)
2. When will the tourist inflow reach to 2019 levels in Turkey? (n=19)
3. What is the magnitude of financing crisis caused by COVID-19 pandemic? (n=19)

Source: Turkish Tourism Investors Association, EY

Tourism Market Overview 5

 11 ª (Contd.)
Turkey Tourism Market:
Tourism Survey Findings

Turkish Tourism Investors Association & EY COVID-19 Tourism Survey Findings, June 2020

Change in March-April 2020 revenues Booking cancellation rates between

compared to 20191 June-August 20202

Average cancellation
5.0% rate is 76%.
Increased

37.5%
Remained 5.0% 31.3%
same
18.8%
12.4%
Decreased 90.0%

26% - 50% 51% - 75% 76% - 99% 100%

68.8% • Tourism industry has been facing hardship since

the beginning of the pandemic, and cancellations
Average decline
for 2020 summer period caused sharp decline in
rate is 74%.
revenues and cash generation.

12.5% 12.5% • More than 90% of the participants believe it will take
6.3% at least a year after the pandemic ends for them to
show similar performance to 2019 levels.
11% - 25% 26% - 50% 51% - 75% 76% - 100%

1. How did your revenues changed in March-April 2020 compared to the same period of 2019? (n=19)
2. Have you experienced booking cancellations for June-August 2020? (n=16)

Source: Turkish Tourism Investors Association, EY

6 Tourism Market Overview

 Turkey tourism market
Istanbul tourism market

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Istanbul hospitality sector

ª
Turkey Tourism Market:
Impact of COVID-19

Impact of COVID-19 on Hotel Performances in the World, Europe and Turkey

(Monthly comparison of March 2019 - March 2020)

• The spread of COVID-19 is affecting all industries

from various directions and the hotel industry
is relatively taking the high portion because of
travel restrictions and rapid contamination.
Finland
• According to STR Worldwide Newsletter Q1, -48.3%
2020, RevPAR has decreased by 52,3% in
Americas, 59,7% in Middle East & Africa, 68,4% Estonia
-66.6%
in Asia Pacific and 66,1% in Europe.
Russia
• Reflecting the impact of the COVID-19 Latvia -42.2%
United -63.3%
pandemic, Europe’s hotel industry reported Ireland Kingdom
-64.6% -55.3% Lithuania
unprecedented performance lows starting from Germany
Poland -62.6%
-67.2%
March 2020. -68.3%
Belgium
-68.6%
• The average RevPAR change was reported as Czech Romania
Republic Croatia -75.9%
-66,1% in Europe according to STR. Spain France -77.2% -73.8%
-70.3% -67.7%
• Among Europe, Italy’s ADR and RevPAR have
the lowest levels of any month in March 2020. Bulgaria
-69.3%
Rome and Milan’s reported occupancies were
Italy
6,6% and 4,0% respectively. -92.8%
Greece Turkey
-69.4% -57.5%
• According to STR report, the occupancy and
RevPAR of U.K. are also reported as the lowest
level in March 2020. London’s occupancy fell by Israel
60,0% and reached 32,7%. -76.5%

• In March 2020, the decrease of the RevPAR in

Turkey was above the average of Europe and
reported as -57,5% according to STR data.
• In Turkey, the government has approved loans
specific to the tourism sector to be restructured
with a period of up to 12 months, in order to
support the vital industry during COVID-19.
• Hotels are opened on June 1, 2020 in Turkey
with some restrictions.
• International flight ban has been removed on
June 11, 2020 starting with Germany, UK and
the Netherlands and then followed by several
other countries.

Source: STR Worldwide Newsletter Q1, 2020 *RevPAR% change comparison of March 2020 to March 2019 in local currencies

Tourism Market Overview 7

 12 ª (Contd.)
Turkey Tourism Market:
Impact of COVID-19

Occupancy Rates (March 2019-2020)

90% • Before COVID-19 period, occupancy rates in Istanbul,

80% Turkey and Europe have showed fluctuations due to
70%
seasonality between March 2019 and December 2019.

60% • However, with the appearance of COVID-19 in China in

December 2019 and fast worldwide spread, the occupancy
50%
rates showed a dramatic decrease in March 2020.
40%
• The occupancy rate has dropped from 68,6% to 26,3% in
30%
March 2020 compared to the same period in previous year
20% in Europe.
9

19

19

19

19

19

19

20

20

• While Turkey is also affected by this spread, the occupancy

-1

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rates in Istanbul and Turkey have dropped to a level of

approx. 29%.
Istanbul Occ Antalya Occ Ankara Occ

Turkey Occ Europe Occ,%

Average Daily Room Rate (March 2019-2020)

180 • The ADR has dropped to 92,91 EUR in March 2020, while it
was realized as 104,37 EUR in Europe.
150
• The ADR data of Istanbul, Antalya and Ankara was released
120
monthly in Turkey. A fall in ADR’s was observed especially
in Istanbul and Antalya.
90 • Prior to the COVID-19’s catastrophic impact on all kinds of
economic activities, Turkey had set the goal of reaching the
60
target of hosting 75 million guests by 2023, while Turkey
has hosted 51,9 mn guests in 2019.
30
9

M 9
9

19

19

19

19

19

20

20

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-1

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b-
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Ju

Oc
Ap

No

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Ju

Au

Se

Ja

Fe
M

Istanbul ADR, EUR Antalya ADR, EUR Ankara ADR, EUR

Turkey ADR, EUR Europe ADR, EUR

Source: STR Worldwide Newsletter Q1, 2020

8 Tourism Market Overview

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Istanbul tourism market

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Istanbul hospitality sector

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Turkey Tourism Market:
Overview
• Prior to COVID-19 pandemic, tourism
Turkey tourism – Total receipts (8 years trend) industry in Turkey continued to experience a
positive trend, marking a historic milestone
over the last 8 years, with 51,9 mn visitors
and US$34,5 bn total receipts in 2019.
51.9
45.6 • In year 2019, Turkey continued its
41.4 41.6
39.2 place among the World’s top 10 tourism
Total receipts (US$ bn)

36.5 38.6

Visitors (millions)
31.4 destinations in terms of arrivals according
to World Tourism Organization (‘’UNWTO’’).
32.3 34.3
31.5 34.5
29.0 22.1
29.5 • After the crucial decline in 2016 with a
26.3
number of 31,4 mn, tourism arrivals showed
an increasing trend by 23,0% in 2017, 18,0%
in 2018 and 14% in 2019 reaching to 51,9
mn.
• Turkey’s total tourism income for 2019
Total receipts (US$ bn) Visitors (millions)* reached US$34,5 bn, reflecting an increase
of 17,0% compared to the sector’s revenue
* Visitors data include ‘’Foreigners and Citizens Living Abroad’’
of US$29,5 bn in 2018 as a new record high
according to TurkStat.
• Average tourism expenditure per capita of
Average expenditure per capita (US$) (2014 – 2019) all visitors have increased from US$647 to
US$666 in 2019 as compared to 2018.
• Average tourism expenditure per capita for
Average expenditure per capita (US$)

foreigners occurred as US$642 in 2019,

with an increase rate of 4,1% in comparison
to 2018 (US$617).
• Average tourism expenditure per capita
for citizens residing abroad was US$796 in
2019, which has almost remained the same
with 2018 (US$801).

Average expenditure per capita (US$) - All arrivals

Average expenditure per capita (US$) - Foreign arrivals
Average expenditure per capita (US$) - Citizens residing abroad

Source: Turkish Statistical Institute (Turkstat) Data; UNWTO

Tourism Market Overview 9

 13 ª (Contd.)
Turkey Tourism Market:
Overview

Tourism industry – Direct contribution to GDP (constant US$)

5.0%
According to the WTTC data published
before COVID-19;

4.5% 4.6% • Tourism industry’s direct contribution to

4.5% GDP is expected to be at a ratio of 4,6%
4.3% 44.7 with US$44,7 bn in 2020 according to
4.2% 4.2%
37.5 WTTC Data Gateway.

4.0% 4.0% • In 2019, direct contribution of the

38.9 33.8
32.7 4.0% industry to the GDP was 4,5%, with an
35.8
38.1 30.7 amount of US$37,5 bn.
34.7
3.6%
3.8%

3.5%

Direct contribution to GDP (US$ bn) % of GDP

Capital investment in tourism industry

60%
• Capital investment is expected to be at a
level of US$19,5 bn in 2020, reflecting a
Capital investment (US$ bn)

45%
significant increase of 19,8% compared to
21.4 2019 (US$16,2 bn).
20.5
18.8 19.5 30%
YoY growth

17.4 • Capital investment includes spending

16.5 16.2
15.2 15.6 by all industries directly involved in
17.8% 19.8% 15% tourism as well as investments by
13.8%
14.5%
other industries on the specific tourism
3.8% assets like accommodation, passenger
0%
-5.5% transport equipment, development of
-8.3% restaurants and leisure facilities.
-15%
-19.1%
-22.9%
-30%

Capital investment (US$ bn) YoY growth

Source: World Tourism Travel Council (WTTC) Data Gateway 2019-2020

10 Tourism Market Overview

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Istanbul tourism market

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Istanbul hospitality sector

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Turkey Tourism Market:
International Tourists
• According to TurkStat, number of total visiting
foreigners was recorded as 44,7 mn in 2019 with Turkey tourism – Total visitors (5 years trend)
an increase rate of 14,8% as compared to 38,9
mn in 2018.
• The number of total visiting citizens residing
abroad was recorded as 7,1 mn in 2019 with an
Number of visitors (millions)

60
increase of 7,0% in comparison to 2018 which is
50 15%
6,7 mn.
17%
40 13%
• Even though Fitch Solutions has estimated the 19%
total arrivals in 2019 full year as 44,1 mn, it was 30 14% 85%
realized as 51,9 mn according to TurkStat data. 20 87% 83%
81%
86%
• Total visitor number has increased by 13,7% 10
from 2018 to 2019 according to TurkStat data. 0
2015 2016 2017 2018 2019
• Fitch Solutions has estimated the total arrivals 6.025.370 6.099.924 6.540.819 6.676.771 7.147.072
to grow by 11.6% and reach to 44.1 mn in 2019
35.592.160 25.265.406 32.079.527 38.951.902 44.712.970
and forecasted to grow between 5,4% - 7,8% and
reach 56.6 mn by 2023. Fitch Solutions expects
to see an increase in tourism receipts by 7,4%
Y-o-Y in 2020. However, these numbers were
forecasted before COVID-19 pandemic.

International tourism receipts Total arrivals (in millions)

(Fitch Solutions estimations before COVID-19) (Fitch Solutions estimations before COVID-19)

19.0%
13.9%
International tourism receipt(US$ bn)

9.9%
7.4% 27.8%
5.6% 4.7% 3.9%
21.8%
11.6%
7.8% 6.7%
5.9% 5.4%

56.6
50.7 53.7
47.4 49.3 44.1 47.5
42.9 45.3 32.4 39.5
-24.4% 39.9
36.3 25.4
31.9
26.8 -30.1%

Source: Turkish Statistical Institute (Turkstat); Fitch Solutions Turkey Tourism Report Q2 2020;
UNWTO International Tourism Highlights 2019 Edition

Tourism Market Overview 11

 15 ª
Turkey Tourism Market:
Current Scenario
2019 - the top performing year; 2020 - affected
Top ten arrivals by country of origin
by COVID-2019 pandemic
(2017 – 2019)
• Prior to COVID-19 outbreak, Turkey tourism
industry continued to record a healthy growth,
recovering well from the decline over 2015
Foreign arrivals in thousands ('000)

and 2016 as relations with Russia improve and

• Russia showed an increase of 17,7% with 7,0 mn visitors in 2019 and
continues to be the leader in the list after the improvement of political
relations between Turkey and Russian Federation.
• Germany was in the second place in the list with 5,0 mn tourists,
showing 11,4% increase compared to the previous year.
• Georgia was the only country in the top 10 list which still shows a
decreasing trend with 5,1% in 2019.
visitors from a range of European markets
regain confidence in the safety and security of
Turkey as a holiday destination.
• Expanding medical tourism which is attracting
visitors from Europe and the Middle East and
investing on winter travel are expected to be
considered in order to avoid seasonality after
COVID-19.
• Surge in investment in transport infrastructure,
additional domestic flight routes and major
hotel investments were key initiatives for the
boost in tourism sector.
• Turkey’s new Istanbul Airport’s first phase
officially opened in April 2019. Phase 2 is
expected to open in 2022 while phase 3 and
phase 4 are expected to open in 2025 and
2027, respectively.
• The new airport plans to welcome 200 mn
passengers by the end of 2027 with the
completion of all four phases.
• In addition, government has been promoting
cruise tourism through cash incentives to the
ships visiting ports in Turkey starting from
January 2018.

• Iran showed an increasing trend in visitor numbers by 5,1% in 2019
and reached to 2,1 mn, while it showed a decrease of 20% in 2018
compared to 2017.
• Galataport Project, which is expected to opened
in 2020 (but is delayed to Q1 2021) will include
the new cruise terminal in Istanbul which will
provide a modern port facility among other
supporting facilities like the first ever Peninsula
Hotel in Turkey, an upscale shopping center and
a fine F&B destination.

Source: Fitch Solutions Turkey Tourism Report Q2 2020; Republic of Turkey Ministry of Culture and Tourism August 2019;
New Istanbul Airport Economical Effect Report

12 Tourism Market Overview


16
ª
Turkey Tourism Market:
Opportunities & Challenges
Opportunities
• Turkey confronted with different crisis previously and has
quick recovery potential to address COVID-19 pandemic.
• The Ministry of Health launched a coronavirus certificate
program for the hotels to be able to operate according to
the hygiene standards as of Summer 2020.
• New monetary policies by Central Bank and the broad
of liquidity with lower interest rates as a consequence
of COVID-19, may trigger new investments such as
restricted assets.
• There is an opportunity for Turkey to establish itself as a
suitable holiday destination for every season and regional
focus can revive Turkish tourism after COVID-19.
• Turkey has been made a highly accessible location and
will keep to support the growth of the tourism industry
with opening of new İstanbul Airport.
• Development of health tourism, attracting visitors from
both Europe and the Middle East.
• Government provides various incentives in order to
support the industry against difficult headwinds.
• Despite uncertainty in previous years, most major
international hotel groups have not made significant
changes to their growth strategies in Turkey.
• Besides that many of the top global hotel chains already
have a strong presence in the country and numerous
popular brands are presented, there is an extensive
real estate availability providing further development
opportunity.
• Government built two pandemic hospitals in Istanbul (in
old Atatürk airport and Sancaktepe), and these hospitals
are expected to make a contribution to international
medical tourism after COVID-19.
Source: Fitch Solutions Turkey Tourism Report Q2 2020; EY Analysis 2020;
UNWTO World Tourism Barometer Jan 2020; STR
Turkey tourism market
Istanbul tourism market
Turkey hospitality sector
Istanbul hospitality sector
Challenges
• The coronavirus affecting on global tourism industry
with losses of US$1 trillion; approx. 70% of the travel
sector has stopped and the virus effects on the sector are
growing according to the World Tourism Forum Institute.
• Implementation of broad travel restrictions, the massive
cancellation of meetings, conferences & events and
personal health concerns and sharply reduced future
bookings.
• The ban of travel website, booking.com, to local users has
had a severe impact on the hospitality sector.
• Flights suspended to high risk areas increasing number of
hotel closures, short term closure of borders in place until
outbreak stabilizes.
• The coronavirus cluster in Iran and Europe will have
negative consequences for regional tourism.
• Hotel occupancy down across all regions by 78% in worst
affected areas during the COVID-19 pandemic in the
world. The situation also may impact Turkey negatively.
• Introduction of new taxes and fees. (i.e. tourism share
contribution to tourism promotion and development
agency of Turkey specific to tourism industry
may increase the costs negatively impacting the
competitiveness.)
• Foreign direct investment remains fragile due to
uncertainty and potential risk of an economic recession
and investors may show defensive position as of 2020
Q2.
• The spillover of violence in Syria may be affecting further
dampening arrivals and increase possible risks stemming
from both persistent domestic and regional instability of
Turkey.
Tourism Market Overview 13
 17 ª
Turkey Tourism Market:
M&A Sectoral Breakdown

2019 Sectoral breakdown of target companies US$

Transaction Number of Average transaction Max. transaction Min. transaction Sum of transaction
Sector distribution
volume public data volume, mn US$ volume, mn US$ volume, mn US$ value, mn US$

Transportation 11 3 233.19 688.50 0.57 699.56

Retail 3 1 405.23 405.25 405.25 405.24

Financial Service 9 1 281.76 281.76 281.76 281.75

Chemistry 13 4 60.95 237.54 0.66 243.78

Manufacturing 23 7 81.63 234.77 0.33 571.39

IT 71 36 6.43 165.00 0.10 231.63

Tourism 10 3 49.74 104.20 9.44 254.20

Mining 5 2 27.75 55.00 0.50 55.50

Automotive 5 2 16.54 30.84 2.23 33.07

Health 9 3 5.93 15.26 1.13 17.77

Textile 2 1 11.92 11.92 11.92 11.92

Energy 24 6 3.82 6.40 0.38 22.93

Food and Bevarage 13 5 2.23 4.73 0.20 11.13

Construction 1 1 1.92 1.92 1.92 1.92

Education 1 0 n/a n/a n/a n/a

Real Estate 1 0 n/a n/a n/a n/a

Services 7 0 n/a n/a n/a n/a

Media 5 0 n/a n/a n/a n/a

Telecommunication 1 0 n/a n/a n/a n/a

Source: EY Analysis, EY M&A Report and Merger Market

14 Tourism Market Overview

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Istanbul tourism market

17
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Istanbul hospitality sector

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Turkey Tourism Market:
M&A Sectoral Breakdown

2019 Sectoral breakdown of target companies

(in terms of transaction volume)

• The leading sectors in terms of transaction

volume are ‘IT, Energy and Manufacturing’
with 71, 24 and 23 transactions in 2019,
Number of transactions

respectively.
• The transaction value data are not publicly
available for sectors such as Services,
Media, Education, Real Estate and
Telecommunication.
10 9
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2019 Sectoral breakdown of target companies

(in terms of transaction volume)
Total value of transactions (mn US$)

• Although the value for all of the transactions

are not publicly released for the ‘’Tourism’’
sector, it is officially known that there have
been 10 transactions in 2019 and 2020
(Details of this transactions can be found on
Section 3.3 of this report.)
• The subject transactions were realized in
Antalya (4), Istanbul (3), Marmaris (1), Muğla
(1) and Nevşehir (1).
• Three of them were acquired by TUI Group
tu n
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(‘’a Germany-based Tourism Company’’) and

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Source: EY Analysis, EY M&A Report and Merger Market

Tourism Market Overview 15

 Istanbul
Tourism Market

16 Tourism Market Overview

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Istanbul tourism market

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Turkey hospitality sector
Istanbul hospitality sector

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Istanbul Tourism Market:
Impact of COVID-19
• In the scope of COVID-19 precautions, Ministry Of
Health and Directorate General of Civil Aviation has Impact of COVID-19
suspended flights to/from China on February 02,
2020 and the suspended destinations increased Occ %
gradually including South Korea, Iraq, Iran, Italy,
Germany, France etc. and additional 46 countries as
of March 14, 2020 after the increase of COVID-19
cases.
• Due to the closure of borders between the cities in
Turkey, Istanbul’s and Turkey's tourism balance have
changed considerably.
In March 2020,
• According to STR;
• After the first coronavirus case confirmed by
Turkey on March 11, 2020 the occupancy rates
decreased dramatically.
ADR (EUR)
• Most of the hotels are closed during the COVID-19.
• According to data released by Istanbul
Metropolitan Municipality, the occupancy rate in
Istanbul decreased by 59,8% in comparison to
March 2019 and observed as 29% in Istanbul.
• The number of tourist arrivals decreased by 67,9%
in Istanbul, while compared to March 2019.
• ADR decreased from 55,34 EUR (March 2019) to
19,11 EUR (March 2020) with a decrease rate of
65,5%.
• The number of airline passengers in Istanbul
decreased by 53% compared to the same period of RevPAR (EUR)
the previous year and reached 3,88 mn.
• 1,80 mn of the passengers were domestic and 2,08
mn were international passengers.
• Airport passenger traffic decreased by 53% in
comparison to previous year.

Source: Republic of Turkey Ministry of Culture and Tourism; TUROB, General Directorate of
State Airports Authority (DHMI); Directorate General of Civil Aviation (DGCA)

Tourism Market Overview 17

 22 ª
Istanbul Tourism Market:
Overview
• Apart from being the cultural, historical and
% of Int’l arrivals to Istanbul & other cities of Turkey
commercial pulse of Turkey, Istanbul is one of
(2009 - 2019)
the top shopping destinations for tourists from
Middle East as well as other emerging market
countries.
• Prior to COVID-19, as of 2019, 33% of
the foreign tourists visiting Turkey chose 75% 75% 70% 68% 66% 64% 67% 66% 67%
72% 69%
Istanbul as their holiday destination, which
% of visitors

demonstrates the importance of Istanbul in

Turkey’s tourism sector.
36%
• The portion of foreign tourists visiting Istanbul 28% 25% 31% 30% 32% 34% 33% 34% 33%
25%
among other cities of Turkey is fluctuating
between 30% – 36% since 2013.
• Similarly, the number of foreign tourists Foreign visitors to Istanbul Foreign visitors to other cities
visiting Turkey has also increased by 14,1% to
45,1 mn in 2019 according to the Ministry of
Culture and Tourism.
• Other cities in Turkey welcomed 30,2 mn Number of foreign visitors to Istanbul and other cities of
foreign visitors in 2019 in total. Turkey
• Antalya, located on the Mediterranean and (2009 – 2019)
well-known with its resorts, followed Istanbul
with 14.65 mn of foreign visitors.
Number of foreign visitors (millions)

• The third top arriving city was the

northwestern province of Edirne which has
borders both with Bulgaria and Greece, with
4.3 mn foreign visitors.
30.2

25.1 26.1
24.4 23.8 21.6
23.5 21.0 16.2
19.6 21.2

14.9
9.4 10.5 11.8 12.4 9.2 10.8 13.4
7.5 7.0 8.0

Istanbul Other Cities

Source: Republic of Turkey Ministry of Culture and Tourism; Border Statistics December 2019,
Istanbul Tourism Statistics, December 2019

18 Tourism Market Overview

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Istanbul tourism market

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Istanbul hospitality sector

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Istanbul Tourism Market:
International Tourists
• The highest number of foreign visitors to
Top 10 arrivals by country of origin to Istanbul
Istanbul came from Germany (7,5% of the
(2017 – 2019)
total visitors) in 2019. It was followed by Iran
(6,2%) and Russian Federation (4,8%).
• Highest increase in terms of visitor number
Number of arrivals to Istanbul (’000)

is observed among American visitors at

a rate of 24,3% Y-o-Y between 2018 and
2019.
• The number of American visitors increased
from 370.112 in 2018 to 459.909 in 2019.
• Kuwait is in the second place after The
United States in terms of highest rate in
change of arrival, with an increase of 22,2%
Y-o-Y for 2019.
• The number of visitors have decreased from
Iran and Saudi Arabia by 1,3% and 29,2%,
respectively.
• Istanbul Culture and Tourism Directorate
announced that the city welcomed more
Number of foreign visitors to Istanbul
than 14,9 mn foreign tourists in 2019 with
an increase of 11,0% in comparison to (2010 – 2019)
previous year (13,4 mn).
30%
23.9%
Number of foreign visitors (millions)

17.0% 17.8%
15.2%
13.1% 11.0%
11.6% 15%
4.8%

9.2 14.9 0%
-7.3% 13.4
12.4
11.8
10.5 10.8
9.4
8.0 -15%
7.0

-25.9%
-30%

Number of foreign visitors YoY

Source: Republic of Turkey Ministry of Culture and Tourism, Border Statistics Dec. 2019;
Istanbul Provincial Directorate of Culture and Tourism, Istanbul Tourism Statistics, Dec 2019

Tourism Market Overview 19

 24 ª
Istanbul Tourism Market:
Opportunities & Challenges
Opportunities
• Regulations of the Ministry of Health are helping the
facilities to get through the summer season during
COVID-19 pandemic.
• Development of health tourism, attracting visitors from
both Europe and the Middle East.
• New attractions such as theme parks and extensive
shopping opportunities make Istanbul a preferred
destination for both domestic and international tourists.
• Istanbul’s tourism office is placing a strong focus on
cultural tourism with emphasis on historical sites, which is
becoming one of the key attractions for visitors.
• The new Istanbul Airport is opened in April 2019 and is
expected to have a 90 million people capacity with its
first phase by 2020, allowing it to be a major destination
for international travel.
• The new port (‘’Galataport’’) is expected to increase
arrivals by cruise tourism.
• Increasing domestic travel habits and the number of
integrated new subway lines, such as the new Kartal-
Halkalı line, are expected to boost tourism in Istanbul.
Source: Fitch Solutions Turkey Tourism Report Q2 2020; EY Analysis 2020
20 Tourism Market Overview
Challenges
• 60% of the coronavirus cases are reported in Istanbul.
• The COVID-19 pandemic situation may last longer than
expected considering the population of Istanbul.
• Uncertainty in the recovery timeline challenges the
forward planning.
• Galataport has planned to be opened in Q2, 2020 but it is
delayed to Q1, 2021 because of the COVID-19 pandemic.
• International, regional and local political and social issues
that may affect the tourism industry.
• Possible risks stemming from both persistent domestic
and regional instability might discourage people to
consider Istanbul as a travel destination.
• The number of visitors decreased for Iran and Saudi
Arabia by 1,3% and 29,2% in 2019 thus hospitality and
commercial activities in some regions of Istanbul may be
affected.
• Usual megapolis issues such as traffic jam, air pollution,
dense urbanization and alike.
• Competition of new Istanbul Airport with international
hubs such as Frankfurt Airport.
• Competition of MICE tourism with European cities.
• Implementation of broad travel restrictions, the massive
cancellation of meetings, conferences & events and
personal health concerns have sharply reduced future
bookings especially in Istanbul hotels.
Tourism Market Overview 21
Turkey
Hospitality Sector
 Turkey tourism market
Istanbul tourism market

31
Turkey hospitality sector
Istanbul hospitality sector

ª
Turkey Hospitality Sector:
Overview
• According to data released by Republic of
Turkey Ministry of Culture and Tourism, in Number of hotel rooms by city in Turkey (2019)
terms of tourism operation licensed room
numbers by city in Turkey, Antalya is the leader
with 213.305 rooms, followed by Istanbul
and Muğla with 60.568 and 50.988 rooms as
Number of hotel rooms by city (in '000)

of 2019, respectively. Total room number in 250

Turkey was noted as 473.609 by Republic of 213.3
Turkey Ministry of Culture and Tourism. 200

• According to Turkey Tourism Report, which was

published in March 2020 by Fitch Solutions, 150

during the COVID-19 outbreak, total hotel

rooms in Turkey are stated as 175.710. The 100
content of the room number was not given 60.6
51.0
in the report. Fitch is expecting an increase 50
20.0 19.7 14.0
in the number of hotels and accommodation 10.5 9.5 12.6 5.8 5.6
4.0 1.3 3.7 3.5 0.9
establishments. Occupancy rate is expected 0
to increase for the period of 2020 – 2024 as
well as hotel room number and total overnight Tourism operation licenced Tourism investment licenced*
stays.
* The numbers include ‘’Pipeline Development and Under Construction Projects’’
• Average length of stay by tourists were realized
as 3,8 nights in 2018 and 3,9 nights in 2019.
It’s expected to be 4,0 in 2020 and decrease
to 3,7 nights per visitor from 2020 to 2024.
However, these numbers were forecasted
before COVID-19 pandemic.

Turkey’s hotel data (2018 – 2024)

(Fitch Solutions estimations before COVID-19)

2018 E 2019 E 2020 F 2021 F 2022 F 2023 F 2024 F

Number of hotels and establishments, ‘000 5.66 5.88 5.97 6.13 6.31 6.45 6.63

Total overnight stays, ‘000 95.109 106.769 111.272 117.368 122.336 126.845 132.510

Average length of stay, nights 3.8 3.9 4.0 3.8 3.8 3.7 3.7

Hotel rooms, ‘000 166.34 175.71 183.16 189.81 196.24 201.60 208.90

Occupancy rate, % 53.0 53.7 54.4 55.2 55.6 55.9 56.2

Source: Republic of Turkey Ministry of Culture and Tourism;

Fitch Solutions Turkey Tourism Report Q2 2020

Tourism Market Overview 23

 32 ª
Turkey Hospitality Sector:
Major Players
• Turkey's hotel industry is in the midst of a significant development boom, with many major management companies looking to
expand their presence within the country.
• According to Fitch Solutions, while regional insecurity is a concern, international hotel groups have identified the long-term
potential of Turkey, and have continued to push through investments in Turkey.
• The tourism sector is set to benefit from substantial investment in supporting transport infrastructure like Istanbul New
Airport and Galataport Project, which will provide a modern port facility with extended capacity for cruise ships.
• Galataport will host first ever Peninsula Hotel in Turkey, which will enhance the collection of luxury hotel brands in Istanbul.

Top global hotel groups operating in Turkey

Global hotel group Presence in Turkey Hotel brands present in Turkey

Ibis, Mercure, Novotel, Swissotel,

Operates 57 hotels across Turkey, including 24 hotels in Istanbul. 14 of
Accor Hotels Fairmont, Raffles, Rixos, Mgallery,
them are under Ibis brand and 10 are under Mercure brand.
Mövenpick, Pullman

Best Western, Best Western Plus, Best

Best Western Operates 12 hotels in Turkey, 3 of which are located in Istanbul.
Western Premier, ViB Best Western

Operates 30 properties and 3 of pipeline project across Turkey, including Radisson Blu, Park Inn by Radisson,
Radisson Hotel Group
16 in Istanbul. Radisson

Conrad, Doubletree by Hilton,

Operates around 69 hotels in Turkey, including 23 in Istanbul and 5 in
Hilton Hilton Hotels & Resorts, Garden Inn,
Izmir.
Hampton

Grand Hyatt, Park Hyatt, Hyatt

Operates 10 hotels in Turkey, catering to the luxury travel market. The Regency, Hyatt Centric, D-Resort
Hyatt brand have one more pipeline project (161 rooms) in İzmir with Orjin Göcek, Ariana Sustainable Luxury
Group Lodge, The Marmara Bodrum, Nish
Palas, Hyatt House, Tomtom Suites

Crowne Plaza, Holiday Inn, Holiday Inn

Operates 32 hotels across Turkey, including 17 in Istanbul. Six Senses
InterContinental Hotels Group Express, InterContinental, Six Senses
Kocatas Mansions opened at the end of 2019.
Kocatas Mansions

JW Marriott, Marriott, Renaissance

Marriott & Starwood
Hotels, Ritz-Carlton, AC Hotel by
Marriot group merged with Starwood in 2016, adding 20 hotels to its Marriot, The Luxury Collection, Edition,
portfolio, operating a total of 34 hotels 20 of which in Istanbul, 3 in Autograph Collection, Courtyard by
Ankara, 4 in Izmir and remaining hotels are located in various cities. Marriott, Design Hotels, Le Meridien,
Aloft, Sheraton, St Regis, Four Points
by Sheraton, W Hotels

Ramada, Ramada Encore, Ramada

Operates 80 hotels across Turkey across a range of brands including 28 Plaza, Wyndham, Wyndham Grand,
Wyndham
in Istanbul. The group expanded by 17 hotels in 2014. Hawthorn Suites, TRYP, La Quinta by
Wyndham

Source: Fitch Solutions Turkey Tourism Report Q2 2020;

EY Market Research 2020

24 Tourism Market Overview

 Turkey tourism market
Istanbul tourism market

33
Turkey hospitality sector
Istanbul hospitality sector

ª
Turkey Hospitality Sector:
M&A Deals
M&A Deals in Hospitality Sector between 2017 - 2020

Closing Sale Price Price Price Stake

Transaction name Year Location Seller Buyer
Date (TRY) (EUR) (US$) (%)

The Bodrum by Paramount 2020 February Bodrum, Mugla Ufuk Turizm Unico Sigorta n/a n/a n/a 100

Pruva Bakirkoy Hotel 2019 December Bakirkoy, Istanbul Doga Sehircilik Private Investor n/a 59.0 65.0 100

Lodge Otel 2019 December Nevsehir IS REIT Tarman Cimento 55.7 n/a 9.4 100

Kybele Tourism (Club 2019 December Serik, Antalya n/a TUI Group n/a n/a n/a 100
Asteria)

JW Marriott Karakoy, 2019 August Istanbul Seba İnsaat Al Rayyan Tourism n/a n/a 104.2 100
Titanic Downtown Beyoglu Investment (ARTIC)

Magic Life Masmavi 2019 May Antalya n/a TUI Group n/a n/a n/a 100

Utopia World Hotel 2019 April Alanya, Antalya Utopya ATG Anex Tourism n/a 36.0 40.3 100
Tourism Group

Antalya Club Phaselis 2019 April Kemer, Antalya IS REIT NG Kutahya Seramik n/a 30.8 45.6 100
Holding

Park Hyatt Macka 2019 March Istanbul Dogus Group Nusret Turizm Yatırım n/a 44.3 55.0 100

D-Resort Grand Azur 2019 February Marmaris, Mugla Dogus Group TUI Group n/a n/a n/a 100

Magic Life and other 9 2018 September Various Cities in n/a TUI Group n/a n/a n/a n/a
hotels Turkey

Kervansaray Bodrum 2018 August Bodrum Mega Varlık Saban Kayikci n/a 30.0 n/a 100
Resort Yonetim (Private Investor)

Imbat Hotel Kusadası 2018 August Izmir n/a Orjin Group n/a n/a n/a 100

Foca Holiday Village 2018 July Izmir n/a Arda Engineering n/a n/a 9.2 100

Antalya Airport 2018 February Istanbul n/a TAV Havalimanları n/a n/a 443.6 49
Holding

The Bodrum by Paramount 2017 December Mugla n/a Turan Avci (Private n/a n/a 80.0 100
Hotel Investor)

Gundem Otel 2017 November Mugla n/a Deniz REIT n/a n/a 7.6 100

Kervansaray Bodrum 2017 March Mugla Kervansaray Mega Varlik Yonetim n/a n/a 13.0 100
Resort Group

Source: EY M&A Reports, 2017 – 2020; EY Analysis

Tourism Market Overview 25

 Istanbul
Hospitality Sector

26 Tourism Market Overview

 Turkey tourism market
Istanbul tourism market

41
Turkey hospitality sector
Istanbul hospitality sector

ª
Istanbul Hospitality Sector:
Overview
Key characteristics of hotel industry in 4 major cities

August 2019 (EUR) August 2018 (EUR) Change (%)

Occupancy A.D.R RevPAR Occupancy A.D.R RevPAR Occupancy A.D.R RevPAR

Europe 77.70% 117.77 91.53 77.40% 115.77 89.65 0.4% 1.7% 2.1%

Saint Petersburg 85.50% 87.26 77.21 84.20% 75.75 63.75 5.1% 15.2% 21.1%

Barcelona 87.00% 144.78 125.99 83.90% 135.96 114.11 3.7% 6.5% 10.4%

Istanbul 87.70% 107.36 94.12 84.00% 89.39 75.00 4.4% 20.1% 25.4%

Vienna 85.80% 105.57 88.82 84.60% 90.58 76.60 1.4% 14.3% 16.0%

Year to Date August 2019 (EUR) Year to Date August 2018 (EUR) Change (%)

Occupancy A.D.R RevPAR Occupancy A.D.R RevPAR Occupancy A.D.R RevPAR

Europe 72.00% 112.93 81.26 71.70% 110.93 79.54 0.4% 1.8% 2.2%

Saint Petersburg 67.50% 98.72 66.60 59.90% 108.16 64.76 12.7% -8.7% 2.8%

Barcelona 80.60% 146.47 118.03 77.00% 137.42 105.78 4.7% 6.6% 11.6%

Istanbul 73.70% 90.23 66.49 71.00% 81.15 57.61 3.8% 11.2% 15.4%

Vienna 76.50% 105.73 80.90 73.90% 94.63 69.97 3.5% 11.7% 15.6%

Year to date comparison

• Based on YTD (Year to Date) August 2019 data, ADRs and RevPAR's increased in Total Europe in comparison with August
2018 and the same KPI’s significantly increased in Istanbul with higher increase ratios.
• Occupancy rate of Istanbul for YTD (‘’Year to Date’’) August 2019 period is also above the European average.
• According to the YTD data, Istanbul’s ADR increased to EUR 90,23 by August 2019, while it was EUR 81,15 in previous year
and the occupancy rate increased to 73,70% by August 2019, while it was 71,0% in previous year.
• Three KPIs of Istanbul have showed significant increases, which are all above the European Average.

Source: STR European Hotel Review August 2019 Report

Tourism Market Overview 27

 41 ª (Contd.)
Istanbul Hospitality Sector:
Overview
Monthly Comparison (August 2018 – August 2019)
Top 10 markets: Occupancy change
• RevPAR for Istanbul has increased by 10,4% in August 2019 and YTD August 2019 vs YTD August 2018
reached to EUR 94,12 as a result of increase in the occupancy rate 15%
to 87,7% for August 2019 compared to the previous year (84,0%).
• Also an increase was observed in Istanbul’s ADR, which was EUR 10%
107,36 in August 2019 compared to the same period of 2018 which
was EUR 89,39. 5%

Key characteristics of hotel industry in top 10 markets 0%

• According to STR’s data showing European Cities tourism KPIs

for August 2019 YTD, Saint Petersburg was noted as the 1st city
which has the highest occupancy rate upward trend of 12,7%, while
Istanbul was recorded as the 4th city by having a 3,8% upward Top 10 markets: ADR change
trend compared to previous year.
YTD August 2019 vs YTD August 2018
• Bratislava heads the ADR and RevPAR change, by 25,1% and 26,7% 25%
for August 2019 YTD, respectively.
• Istanbul is the 5th city in ADR and 3rd city in RevPAR change for 20%
August 2019 YTD, by 11,2% and 15,4%, respectively.
15%

10%

5%

Top 10 markets: RevPAR change

YTD August 2019 vs YTD August 2018
30%

25%

20%

15%

10%

5%

Source: STR European Hotel Review August 2019 Report

28 Tourism Market Overview

 Turkey tourism market
Istanbul tourism market

42
Turkey hospitality sector
Istanbul hospitality sector

ª
Istanbul Hospitality Sector:
Capacity
Number of tourism facilities on European and Asian side of Istanbul, 2019

Number of facilities Number of rooms Number of beds

Category European side Asian side European side Asian side European side Asian side

5 Star Hotels 91 19 23,796 4,981 48,046 9,960

4 Star Hotels 117 16 13,328 1,867 26,645 3,715

3 Star Hotels 115 17 6,647 1,044 13,048 2,043

2 Star Hotels 42 4 1,459 123 2,829 249

1 Star Hotels 8 - 208 - 399 -

Special Category 122 13 4,982 417 12,101 825

Hotels

Boutique Hotels 20 2 909 42 1,824 84

Apart Hotel 3 2 233 68 700 198

Pensions 7 4 107 32 215 64

Hostel 1 - 123 - 166 -

Thermal Tourism C. - 1 80 - 160

Sub-total 526 78 51,792 8,654 105,973 17,298

• In terms of room number, majority of the hotels in Istanbul are located in European side, which are 5-Star Hotels with 23.796
rooms, followed by 4-Star Hotels with 13.328 rooms.
• The number of accommodation facilities in European side is 526 with a total of 51.792 room capacity; whereas on Asian side
is 78 facilities with 8.654 room capacity in 2019.

Source: Republic of Turkey Ministry of Culture and Tourism Istanbul Tourism Statistics, 2019

Tourism Market Overview 29

 43 ª
Istanbul Hospitality Sector:
Hotel Types
Accommodation by hotel type (2018 vs 2019) Accommodation by hotel type (2018 vs 2019)

• In terms of accommodation, 5 star hotels have the Average Occupancy

major proportion in total nights spent both in 2018 and Nights spent
length of stay rate %
2019. Hotel Type
2018 2019 2018 2019 2018 2019
• In 2019, 52,4% of the nights were spent in 5 star hotels,
while 32,4% in 4 star hotels and 12,2% in 3 star hotels.
5 Star 9.4 mn 10.9 mn 2.2 2.2 53.5 59.5
• The average length of stay are mostly the same in all
types of hotels, between 2,2 and 2,5. 4 Star 6.1 mn 6.8 mn 2.5 2.5 65.7 68.9

• The occupancy rates by hotel types were all increased in 3 Star 2.4 mn 2.6 mn 2.3 2.3 54.7 58.3
2019, in comparison to 2018.
2 Star 0.4 mn 0.5 mn 2.2 2.2 57.0 60.6
• The highest occupancy rates were observed in 1 star
hotels with 73,6% in 2019 and 71,0% in 2018 followed
1 Star 0.08 mn 0.1 mn 2.5 2.4 71.0 73.6
by 4 star hotels with 68,9% in 2019 and 65,7% in 2018.

Number of nights spent, by hotel type (2019) Occupancy rates by hotel types
(2018-2019)

2 Star 1 Star
3 Star 2.6% 0.5%
12.2%

71.0 73.6
Occupancy rates (%)

68.9
65.7 60.6
5 Star 59.5 58.3 57.0
53.5 54.7
52.4%

4 Star
32.4%

2018 2019

Source: Republic of Turkey Ministry of Culture and Tourism, General Directorate of Investment and Enterprise, 2018 & 2019

30 Tourism Market Overview

 Turkey tourism market
Istanbul tourism market

43
Turkey hospitality sector
Istanbul hospitality sector

ª (Contd.)
Istanbul Hospitality Sector:
Hotel Types
Distribution of foreigners vs. citizens by % of arrivals and nights spent by
hotel type (2019) foreigners vs. citizens (2019)

• According to the data released by Republic of Turkey • In terms of number of arrivals to these five types of hotels,
Ministry of Culture and Tourism, foreign visitors mostly foreign visitors have the major proportion in comparison to
prefer 5 star hotels with a ratio of 53,0%, followed the citizens by more than 63%.
by 4 star hotels with 31,8% and 3 stars with 11,9%,
• Similarly, nights spent by foreigners has higher proportion by
respectively.
more than 70% as compared to the locals.
• Locals also prefer 5 stars hotels with a 56,5%
proportion, followed by 4 stars with 27,4% and 3 stars
with 13,4%, respectively.

Number of arrivals by hotel category, foreigners % of arrivals by foreigners vs. citizens

2.8% 0.5%
Percentage of arrivals

31% 31% 26%

11.9% 36% 37%

74%
64% 69% 63% 69%
53.0%
31.8%

Number of arrivals by hotel category, locals % of nights spent by foreigners vs. citizens
Percentage of nights spent

2.4% 0.3%
30% 24% 29% 22% 18%
13.4%

76% 78% 82%

70% 71%

27.4% 56.5%

Source: Republic of Turkey Ministry of Culture and Tourism

Tourism Market Overview 31

 44 ª
Istanbul Hospitality Sector:
Investments
Major international and local hotels opened in Istanbul in 2019-2020 and the pipeline hotel openings

Number
Year

Company name Hotel Neighborhood/District

of rooms

Hilton Worldwide Hilton Mall of Istanbul Basaksehir 180

Marriott Orientbank Hotel Istanbul, Autograph Collection Eminonu, Fatih n/a
Swiss International Hotels & Resorts Swiss International Boutique Tej Sultan Fatih 200
Marriott Sheraton Istanbul Levent Levent, Besiktas 248
Jumeirah Group Jumeirah SeaPearl Atakoy Atakoy, Bakirkoy 202
Pipeline Projects

Radisson Hotel Group Radisson Hotel Apartments Delta Istanbul Esenyurt Esenyurt 240
Emaar The Address Hotel Libadiye, Uskudar 182
Mandarin Oriental Mandarin Oriental Bosphorus Kurucesme, Besiktas 120
Mandarin Oriental Mandarin Oriental Etiler Istanbul Etiler, Besiktas 158
Peninsula Hotel The Peninsula Istanbul Karakoy, Beyoglu 180
Marriott Four Points by Sheraton Kartal Kartal 240
Marriott Four Points by Sheraton Atasehir Atasehir 110
Marriott Four Points by Sheraton Kagithane Kagithane 173
As of Sep, 2020

Marriott JW Marriott Istanbul Bosphorus Karakoy, Beyoglu 130

Wyndham La Quinta by Wyndham Istanbul Gunesli Günesli, Bagcilar 404
Radisson Hotel Group Radisson Hotel President Beyazit Istanbul * Eminonu, Fatih 201
Radisson Hotel Group Radisson Hotel Istanbul Sultanahmet * Eminonu, Fatih 28
Marriott Marriott Dolapdere, Beyoglu 254
Radisson Hotel Group Radisson Residences Avrupa Tem Gaziosmanpasa 141

Radisson Hotel Group Radisson Residences Vadistanbul Ayazaga, Sariyer 169

Radisson Hotel Group Radisson Blu Vadistanbul Ayazaga, Sariyer 193
Hilton Worldwide DoubleTree by Hilton Esentepe Esentepe, Sisli 104
2019

Accor Hotels Mercure Istanbul Bakirkoy Yenimahalle, Bakirkoy 93

Accor Hotels Sofitel Istanbul Taksim Taksim, Beyoglu 203
Hilton Worldwide Hagia Sofia Mansions, Curio Collection by Hilton Sultanahmet, Fatih 78
Six Senses Six Senses Kocatas Mansions Sariyer 45
Yotel Yotel Istanbul Airport Arnavutkoy 451
Marriott Delta Hotels Istanbul Halic Kagithane 126

Source: EY Analysis

32 Tourism Market Overview

 Turkey tourism market
Istanbul tourism market

44
Turkey hospitality sector
Istanbul hospitality sector

ª
Istanbul Hospitality Sector:
Investments
Major international and local hotels opened in Istanbul between 2015 and 2018

Number
Year

Company name Hotel Neighborhood/District

of rooms

Hilton Worldwide Hilton Istanbul Maslak Maslak, Sariyer 284

Radisson Hotel Group Park Inn by Radisson Istanbul, Odayeri Odayeri, Eyup 97
2018

The Barceló Hotel Group Barceló Istanbul Taksim, Beyoglu 270

Rotana Hotels & Resorts Centro Westside Istanbul Mahmutbey, Bagcilar 152
Hyatt Hotels Corporation Nish Palas Istanbul Nisantasi, Sisli 45
Fairmont Hotels Fairmont Quasar Istanbul Mecidiyekoy, Sisli 209
Accor Hotels Ibis Istanbul Tuzla Hotel Tuzla 200
Golden Tulip Hotels Golden Tulip Bayrampasa Bayrampasa 169
2017

Radisson Hotel Group Park Inn by Radisson Istanbul, Atasehir Atasehir 127
Accor Hotels Mgallery Istanbul Galata Galata, Beyoglu 83
Hilton Worldwide DoubleTree by Hilton Topkapi Topkapi, Fatih 216
Radisson Hotel Group Radisson Blu Residence Istanbul Batisehir Bagcilar 171
Accor Hotels Pullman Istanbul Airport and Convention Center Yenibosna, Bahcelievler 403
Accor Hotels Novotel Istanbul Bosphorus Karakoy, Beyoglu 200
Dedeman Hotels Dedeman Park Bostanci İcerenkoy, Atasehir 110
2016

Accor Hotels Mercure Istanbul West Hotel & Convention Center Yenibosna, Bahcelievler 377
Accor Hotels Ibis Istanbul West Yenibosna, Bahcelievler 96
Hilton Worldwide Hilton Istanbul Bakirkoy Atakoy, Bakirkoy 306
Hilton Worldwide Hampton by Hilton Istanbul Kurtkoy Kurtkoy, Pendik 145
Radisson Hotel Group Radisson Blu Hotel Istanbul Ottomare Zeytinburnu 133
Morgans Hotel Group 10 Morgan Karaköy Karakoy, Beyoglu 71
InterContinental Hotels Group Holiday Inn Express Istanbul Airport Halkali, Kucukcekmece 110
Hilton Worldwide Hilton Garden Inn Istanbul Airport Yenibosna, Bahcelievler 217
2015

Hyatt Hotel Group Hyatt Regency Ataköy Atakoy, Bakirkoy 284

Regis The St. Regis Istanbul Nisantasi, Sisli 118
Soho House Soho House Istanbul Pera, Beyoglu 87

Mercure Mercure Istanbul Topkapi Zeytinburnu 204

Tourism Market Overview 33

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