VIRTUAL INTERNATIONAL CONFERENCE on Innovative Strategies and Practices in Business Management: Changing

Dynamics in the New Normal

8th & 9th SEPTEMBER, 2021

A Study On The Usage Pattern Of E-Wallets In

The New Normal With Reference To Chennai
City

T.S.Vaishnavi *And Dr. S.Sangeetha

Part Time Research Scholar, Department Of Commerce, Pachaiyappa’s College, Chennai.

Research Supervisor And Guide,Department Of Commerce, Pachaiyappas College, Chennai
 Keywords
• E-Wallets
• Digital Payments
• Payment apps
• Online payment
• Electronic payment

Innovative Strategies and Practices in Business Management: Changing Dynamics in the New Normal 2
 Variables of the Study
• DEMOGRAPHIC VARIABLES SUCH AS AGE,
QUALIFICATION, SEX AND INCOME LEVEL AS TAKEN AS
INDEPENDENT VARIABLES
• FACTORS AFFECTING THE USAGE OF E WALLETS ,
DURATION OF USAGE OF THE APP, FREQUENCY OF
USAGE OF THE APP ARE TAKEN AS DEPENDENT
VARIABLES

Innovative Strategies and Practices in Business Management: Changing Dynamics in the New Normal 3
 Research Gap
• This study concentrates on the demographic
characteristics of the respondents which have a
bearing on the usage of these digital applications.
• Specific factors have been chosen to find the
impact on the usage of these payment apps

Innovative Strategies and Practices in Business Management: Changing Dynamics in the New Normal 4
 Hypotheses and Objectives of the Study
•

• Objectives Of The Study:

• 1.To study the factors and its impact on e wallet usage
• 2.To analyse the impact of e wallets on the demographic characteristics of
the respondents
• Ho:- There is association between age of the respondents and opinion
of the respondents that they face payment issues in usage of E Wallets

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Innovative Strategies and Practices in Business Management: Changing Dynamics in the New Normal
 Detailed Research Methodology
• Nature of Study – Empirical Study
• Sample Design- Convenience Sampling-144 questionnaires
were validated out of 160 responses received
• Tools for Data Collection- Primary data collected through
questionnaires using google forms
• Secondary data collected from magazines, research articles
and books
• Tools for Data Analysis-Percentage analysis, Weighted
average analysis, correlation analysis and chi square analysis
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Innovative Strategies and Practices in Business Management: Changing Dynamics in the New Normal
 Results of the Study and Discussion
• 1.Majority of the respondents were female .
• 2. Majority
20,000p.m of the respondents draw a monthly salary below
• 3.Majority
below of the respondents using E wallets are in the age group
• 25 and 36-45 years of age
• 4.Majority
graduates of them belong to the private sector and are under
• 5. Majority of the respondents used only one payment app.
• it was observed that G Pay was the mostly used app , followed by
• Airtel money , Pay tm, and phone pe
• 6.Majority
such of the respondents used the app for multiple payments
• as food
paymentsorders, utility bills, online shopping and recharge

• 7.
for75% of the respondents use it frequently and 70% of them use
• multiple uses
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Innovative Strategies and Practices in Business Management: Changing Dynamics in the New Normal
 Implications and Significance of the Results

• 8. Rank analysis reveals that respondents have ranked that the

• app is convenient to use and user friendly as the first and second
• Factor which has an impact on the usage of E wallets.

• 9.Correlation analysis reveals that there is no correlation

• between the income of the respondents and the frequency of
• usage of the app

• 10.Chi Square analysis concludes that there is no association

• between age and the opinion of the respondents about facing
• payment issues in usage of E Wallets
Innovative Strategies and Practices in Business Management: Changing Dynamics in the New Normal 8
 Conclusion
• In India the practice of green marketing, green banking, green
practices, green products, sustainable consumption are the recent
trends
• Cash less/Card less transactions are found to be hassle free and
safe ,despite of the technical issues.
• However it has been found to have its own limitations and not
been put to use effectively by all categories of people.
• Lack of Smart phones, lack of awareness and knowledge of
technology, poor literacy rate , fear of accepting the advancement
in technology, are some of the criteria which restricts the usage of
E Wallets by some sectors of people especially in the rural areas.

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