Online Banking Transaction of young

Entrepreneurs in Malaybalay City.

Researchers:

Researcher Leader 1- Khim Joshua Bautista

Researcher 2- Kirk Ahlein Clyde L. Cajardo
Researcher 3- Shamel Omo
Researcher 4- Kendrick Amparado
Rationale of the study
• The rapid spread of the Coronavirus has affected millions of people and has reached
extensive consequences to different running businesses including here in Malaybalay
city, Bukidnon. The COVID 19 pandemic outbreak forced many businesses to close
leading to an unprecedented disruption of commerce in most industry sectors. Retailers
and brands faced many short term challenges such as those related to health and safety
the supply, the work force, cash flow, consumer’s demand, sales and marketing.

• The digital payments can increase an entrepreneur’s profitability by making financial

transactions with customers, suppliers and the government more convenient, safe and
cheaper. Digital payments give entrepreneurs greater control of their income.

• Lockdown made consequential impacts to youth-led enterprises or businesses. It made

them struggle in order to survive in the face of an unprecedented shock. The researchers
of the study would like to study the Varying online transactions of young entrepreneurs
in Malaybalay, City Bukidnon as a way of coping with the new normal brought by this
pandemic.
Research Question
1. What are the struggles faced by young entrepreneurs during the pandemic?

2. What are the negative effects of the challenges that they faced to the costumer and young
entrepreneurs?

3. How did they overcome the struggles that they faced while doing online banking
transactions?

4. What are the significant effect of online banking transaction to young entrepreneurs?

5. What are the different online transaction platforms used by young entrepreneurs?
Hypothesis
H1: convenience perception has a positive effect on the attitude of
SMEs entrepreneurs in making transactions using internet banking
services.

H2: pertinence perception has a positive effect on the attitude of SMEs

entrepreneurs in doing transactions using internet banking services.

H3: convenience perception has a positive effect on the pertinence

perception of SMEs entrepreneurs in transactions using internet
banking transaction.
Scope and Delimitation
Online banking transactions of young entrepreneurs in Malaybalay City

Purposive sampling was utilized in this study. We also used the framework of a semi-
structured interview. This enabled us to ask follow-up questions that were not included
in the initial outline, resulting in more efficient data collection. Because this study does
not intend to go deeper into a student entrepreneur's emotional problems, the
questions were limited to their managerial techniques. Furthermore, we had adequate
time to gather information and examine the data we had gathered. Based on the
previous study evaluation and program analysis, the final factors were selected. The
programs are primarily focused on three areas:

(a) attitude, value, intents, and actions;

(b) opportunity recognition; and
(c) personal skills
Definition of terms
• Entrepreneurs – a person who organizes and operates a business or businesses,
taking on greater than normal financial risks in order to do so.

• Retailer – a person or business that sells goods to the public in relatively

small quantities for use or consumption rather than for resale.

• Transaction – an instance of buying or selling something; a

business deal.

• Profitability – the degree to which a business or activity yields profit

or financial gain.
Theoretical Framework
• Internet banking is a hot financial field all over the world these
days. According to the unified theory of acceptance and use of
technology (UTAUT), performance expectancy, effort
expectancy, and social influence are believed to be fundamental
in determining the acceptance of various information
technologies.In the context of internet banking, however, these
beliefs may not fully explain user's adoption intension. Thus,are
introduce two new contructs: trust perception and self efficacy.
Based on a sample of 413 respodents,then results strongly
support the extended UTAUT model in predicting user
acceptance of internet banking.
Research Design
• This study used a descriptive method to
determine young entrepreneurs who are using
online banking. the respondents of the study are
the young entrepreneurs. survey questionnaire
and interview will be used to collect and analyzed
data.
Research Instrument
• The increasing number of financial transaction activities resulted in a need of the
fast, safe and efficient transaction. The increasing number of financial transaction
activities resulted in people to require a payment means that was fast, safe and
efficient in making transactions. Internet banking as one of the modern financial
transaction means offered many conveniences in the activities. We investigated the
factors that influenced the interests that had an impact on the behavior of SMEs in
using internet banking. The samples of this research were 129 SMEs entrepreneurs
who used internet banking in Malaybalay City. By using TAM modification namely
Trust and Risk in Technology Acceptance Model (TRiTAM) and also actual system
usage variable, we found that pertinence perception, convenience perception,
attitude, and trust were factors that affected interest and affected the behavior of
internet banking usage in transaction activities. The implication of this research
was that the relationship among trusts, risk, and technology acceptance model with
transaction behavior and internet banking could be mediated by customer interest.
References
• Narsi, W., Charfeddine, L. (2012). Factors affecting
the adoption of internet banking in Tunisia: An
integration theory of acceptance model and
theory of planned behavior. The Journal of High
Technology Management Research, 23(1), 1-14.
https://doi . org /10. 1016 /j. h i tech. 2012.03.001.
Research Locale
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Sampling Procedure
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Participants of the study
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Data Gathering
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Statistical Tools
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