A presentation on

Organizational Study of
Grohe India Pvt.Ltd.
&
Comparative Analysis of Grohe in Sanitary
Ware Market
 Industry profile
• The sanitary industry in India is neglected in early nascent
stage
• Sanitary wares market in India has grown exponentially in the
past five or six years.
• The industry's phenomenal growth is directly proportional to
the development in real estate.
• Rising demand for premium sanitary ware with rising demand
for housing
• The current sanitary ware market size in India is of approx 500
crores and represents an annual growth rate of 3-4% in the
industry
• In India, the cost of sanitary wares production is substantially
low because of the availability of abundance raw material and
low labour cost, as compared to other countries.

• Most of the international brands like Kohler, H&R Johnson and

Roca have already incepted their operation in India.

• All International brands comprise of only 10% of total market

pie.
 Company profile
• Grohe AG is Europe’s largest and the world’s leading single-
brand manufacturer and supplier of sanitary fittings.

• Holding roughly eight percent of the world market. Grohe is

present in over 130 countries

• 6 production plants worldwide

 Grohe brief introduction
1936: Friedrich Grohe acquires plumbing fixtures
manufacturer Berkenhoff & Paschedag. 

1948: The company is renamed Friedrich Grohe

Armaturenfabrik.
 
1961: Grohe establishes its first foreign subsidiary in France.
 
1968: International Telephone & Telegraph (ITT) becomes
majority shareholder. 

1975: The company establishes a subsidiary in the United

States. 
 1984: Friedrich Grohe's heirs buy ITT's majority stake back
after the company founder's death. 

1991: Company goes public.

 
1994: The company takes over the German DAL/Rost group. 

1999: The Grohe and Rost families sell their holdings in

Friedrich Grohe to investment firm BC Partners.
 
2000: Public trading is discontinued and the company is
transformed into Friedrich Grohe AG & Co. KG. 
• Grohe India Pvt. Ltd. (GIPL) is a wholly owned subsidiary of
Grohe, Germany

• Has completed three years of direct operations in India

• Grohe recently launched its first Indian ‘GroheTechnology

Centre’ in Bangalore in November 2009.
 Vission, Mission & Goal
• Global vision is to become the market leader in every country
they are present in by the year 2015.

• As experts in water technology, it has mission to develop

superior showers with outstanding features.

• GROHE’s Goal is to see its place at the forefront of the

industry in the coming year and the coming decades.

• It is companies objective to strike a perfect balance between

perfect experience and environment.
Organizational Structure
 SWOT Analysis
Strength Weakness Opportunities Threats
Worldwide market •Due to no
leader in premium production plant in
bathroom product. India there is
increase in lead
Presence in almost time.
130 countries
•Lack of
It has strong manufacturing
financials over 1.3 plant in India which
billion USD. further adds to high
prices of products
Designs of grohe a
superior and are •Lack of marketing
environment methods and high
friendly priced products