ENTREPRENEURSHIP

Dr. Jean-Marc Dautrey NEU Business School

BUSINESS PLAN
For Final Project
Summary Business
Plan

10-15 pages
Works best for new
ventures in the early
stages of
development that
want to “test the
waters” to see if
investors are
interested in their
idea
Cover Page
Table of Contents
I. Executive Summary
II. Industry Analysis
 The analysis should include:
a) The size of the industry
b) Promising areas
c) Points of vulnerability
d) The industry structure
e) A feel for the nature of the
participants in the industry (9, 10, 11,
12, 13, 14, 15, 16, 17, 18, 19, 20)
f) Key success factors (9, 10, 11, 12, 13,
14, 15, 16, 17, 18, 19, 20)
g) Industry trends
III. Company Description
 The company description should include
the…
a) General description
b) Explanation of the product or service
and its positioning
IV. Marketing Plan
The marketing plan should include
a) Market analysis
b) Consumer behavior
c) Competitor analysis
d) Marketing strategy (7, 8, 9, 10,
11, 12, 13, 14, 15, 16, 17, 18, 19,
20)
V. Operations Plan
 The operating plan should include the
a) Geographic location of business
b) Firm’s facilities and equipment
c) Structure of the company
VI. Financial Plan
 The financial plan should include the…
a) Assumption sheet (9, 10, 11, 12, 13,
14, 15, 16, 17, 18, 19, 20)
I hereby……………………………….. declare that I
have neither copied and pasted any
particular business plan whatsoever from a
website nor committed plagiarism of any
kind in completing the Business Plan
assignment.
Hanoi……………………., 2021
DUE September 21, 2021 by 12.00pm
 If the model is one which you truly
plan to turn into a venture once you
graduate, please tell me as I will send
you an honest evaluation of your
business plan.