INDUSTRIAL ANALYSIS WEEK -04

MBA 1st Year

MEDIA INDUSTRY

Team Name : Dream Team

Swarna Prabha – HR Management

Ashok – Marketing Management

Priya R – Finance Management

SEE WHAT’S NEXT

Minion Keerthana – Operations Management

Durka S – Systems Management

  Type of site – OTT platform
 Founded – August 29, 1997, in California
 Headquarters – Las Gatos, California
INTRODUCTIO  Founders – Reed Hashtings, Marc Rsndolph
N  Industry – Tech and Entertainment, mass media
 Subscribers – 208 million
HUMANRESOURSEDEPARTMENT
BY
SWARNAPRABHAK
ORGANIZATIONAL
STRUCTURE
KEY PEOPLE
  Health Insurance

 Dental Insurance

 Flexible Spending Account

 Vision Insurance
EMPLOYEE BENEFITS  Health Savings Account

 Life Insurance

 Supplemental Life Insurance.

 Disability Insurance
EMPLOYEE BASE
 1. Encourage independent decision-making by employees

2. Share information openly, broadly, and deliberately

3. Are extraordinarily candid with each other
WORKING
CULTURE 4. Keep only our highly effective people
5. Avoid rules
MARKETING MANAGEMENT
BY
ASHOK
SWOT ANALYSIS OF NETFLIX
PEST ANALYSIS FOR NETFLIX
MARKETING MIX IN NETFLIX
PRODUCT :
PRICE :
PROMOTION :
Price :
GROWTH PERCENTAGE
STP :
 1) Amazon Prime Video

2) HULU

3) YouTube

4) DirecTV

5) Sony PlayStation Vue

6) HBO Now

COMPETITORS : 7) Sling TV

8) Hotstar

Indirect Netflix Rivals

9) Television Channels
10) Cinemas
FINANCE MANAGEMENT
BY
PRIYA R
Net flix global revenue by year

Is differ from year to year.

• Operating income gives a Operating income ratio.

• It will result in ratio of year to Year.

• It placed a 5 years ratio of the Netflix

Bet income and consolidated divided payout
ratio :

1. Net income
2. Dividend payout ratio
• Net profit of the net flix is Rs.750 in 2019. 9.40 of net sales.

• The net profit is calculated year on year.

• The level of income gain the net flix.

 MEDIA INDUSTRY

OPERATIONS
&
SYSTEMS

MANAGEMENT

“See what’s next”

Durka S
MBA 1st Year A
 OPERATIONS IN NETFLIX

1. Development
2. operations
Netflix’s content 3. network management
delivery 4. non-technical functions
network (CDN) :
NETFLIX’S SUPPLY CHAINS (SOURCES)
WAREHOUSE HANDLING IN NETFLIX (STORAGES)
 PRODUCTION IN NETFLIX

Life in Color
Netflix Release
Date: April 22nd, Peaky Blinders (Season 6) N
2021 seasons: 6 | Episodes: 36
Genre: Crime, Drama | Runtime:
60 Minutes
Cast: Cillian Murphy, Paul
Anderson, Helen McCrory,
Sophie Rundle, Ned Dennehy
You Don’t Know Me (Season 1) N Netflix Release Date: 2022

The A-List (Season 2) N

  This Business is a subscription service model that offers personalized
recommendations, to help you find shows and movies of interest to you.

Introduction to Systems
 1. Netflix founded in 1998- steadily over 12 years – first with DVD becoming profitable in
2002- evolving the company toward streaming.

2. Netflix consistency focus on optimizing it’s Efficiency by conducting competition and Hack-
Days over the years looking for that gain in performance.
Netflix’s Business models : 3. Hackathon is use to create prototypes that innovate on a theme or improve upon an existing
project.

4. The beauty of Netflix is they push the button -the film will be in 190 categories in 17
languages
 1. Technology is the core of Netflix’s Business model.

2. It is a major factor that drives growth and competition of online

streaming Business.

3. Tech uses like algorithm,Machine Learning etc., for customer

Preference and behaviours.

TECHNOLOGY
 Big Data :

1. The technology behind the success of Netflix is Big Data.

2. Over-The-Top media provider giant is its underlying use of Big Data.

Technology used in Netflix

Data Science :

1. Not only brings new customer but also keeps the existing one happy.

2. Realistic picture of the customers in the graph and Chart the takes several inputs.

“Data really powers that we do “

-Jeff Weiner
 1. Despite more competition, Netflix still has the largest subscriber count in 2021.(140 million in
2020 - 203.4 Million Subscribers in 2021)

2. 60 million US adults have a Netflix subscription

3. The company is older than most users realize

Some Interesting Facts about 4. 41% of Netflix users are watching without paying thanks to password and account sharing
Netflix(source)
5. Netflix was one of the first service that available on app in different devices.
 What day and time we watch content

The device on which the content was watched

Searches on the platform

Some metrics that Netflix Portions of content that got re-watched
tracks to give an individual
taste to everyone
Whether content was paused, rewind, or fast forward

User location data

When you leave content

1. The ratings given by the users
 Netflix has deployed several algorithms and mechanisms

1. Near Real-Time Recommendation Engine

2. Artwork and imaginary Selection (AVA)

3. Production Planning

4. Metaflow

5. Metacat
How Netflix uses the Big data
6. Druid

7. Uses of python.
METAFLOW IN NETFLIX
Netflix uses management information systems to capture data about their users (based on what
they have previously watched) and then uses this data to recommend shows and movies they think
their users will be interested in.

1. This makes their users feel more welcomed on the platform, which in turn prevents them
from using different alternatives like Amazon Instant Video or Hulu.
Conclusion :

 Netflix uses all the type of technologies in right place for handling data of their customers, their
satisfactions . One of the interesting application.
THANK YOU!!