PROJECT

BRIEFING
ARUNDHATHI B
PITCH DECK WITH
REPORT
Step into the shoes of the founding
team of an up-and-coming start-up,
looking to raise its first round of
funding

For the project, you will
work in groups of 5 - 6 and
only the group leader will
be able to submit the
3
project
If your team
member(s) do not
reach out/respond to
you in the next 3 days,
please reach out to
your upGrad buddy to
report the same
PROJECT 1 (Group Project)

A pitch deck (12 - 15 slides) – 30%

A video – 40%
 Pre requisites
KEY DETAILS
▪ the idea behind it
▪ your vision for the venture
▪ your prospects
▪ market for the venture
KEY QUESTIONS
▪ Describe the venture
▪ Specify whether it is a product-based firm or a
service-based venture
▪ Who will handle product marketing,
▪ Who is going to be the CMO
▪ Who will manage the financials of the firm
5
If all of you had to start a business together,
what would it be?

RESEARCH

PERSUASION
DISCUSSION
To start with….
▪ What are you going to sell?
▪ Why this particular idea?
▪ To whom do you want to sell your product or service?
Why?
▪ Who are your competitors?
▪ How does your offering differ from theirs?
▪ Why should people buy from you instead of them?
▪ What does the future look like for the industry in which
you are planning to enter?
▪ Are there any broader trends that will help or hinder
the growth of your business?
 ▪ Structure of the presentation: The structure of your
deck should be logical, coherent, and easy to follow

Slide Creation ▪ Legibility of slides: Your slides should be easy to

understand, with interspersed text and graphics.
Please ensure that the slides are not text-heavy and
(Evaluation the infographics are easily understandable.

Points)
▪ Slide notes: If additional details need to be referred
to for better context of the content in the PPT,
include them in the slide notes. Also, add references
wherever needed.
12–15 slides
▪ Problem: The pitch deck must include an explanation of a problem that your prospective customers face, which is the
problem that you are trying to solve.

▪ Target market or customers: Every service or product is aimed at a specific group of people, and your target market
should be specified in your pitch deck. To whom do you want to sell your product? Roughly, how many such customers
exist? Is this number enough to warrant a successful business?

▪ Solution: The solution slide should specify the ways in which your product or service will solve the problems that your
target market is facing.

▪ Product/Service details: Here, you should include details about the core product or service that you are planning to
sell. What are some specific features of this product or service? Is there an associated subscription element? What is
the price point? Is there a single offering or are you planning to have different categories?
12–15 slides
▪ Marketing and sales strategy: How are you planning to sell your product or service? How are you going to advertise it?

▪ Competitors: Who are your competitors? How does your product or service fare against that of your competitors? What are the
qualities and aspects that set your product or service apart from those offered by your competitors in the market?

▪ Team: This slide will talk about your team. Here, list the team members and their roles and specify why they play these specific roles.

▪ Financials: Based on the previous slides in your deck, talk about the financial potential of your venture. How much investment are you
going to need to kick off operations? How many units do you need to sell to earn the investment back in the form of profits? How many
customers do you foresee buying your products in the first few years of operations? What is the possible day-to-day cost associated
with running the business? How can you justify the profitability of your venture based on these figures?
 ▪ Engaging and easy to follow
Video Presentation ▪ All members of the team need to speak in
Skills the video

(Evaluation Points) ▪ Body language

▪ Voice modulation
▪ Posture & Gestures
Presenting the deck to
investors
▪ Zoom or Google Meet to record the screen
as you walk through the pitch deck as a
team.
▪ Your video should not exceed 10 minutes and
should feature all the team members.
▪ Upload your video on a google drive -
'anyone with the link' can access the file
▪ Add the link to your video in the last slide of
your pitch deck.
PROJECT 2 (Individual Project)

Writing Skills - 30%

 ▪ reflect on your personal leadership
and management skills throughout
the project
▪ do not collaborate with your team
Overview members in writing this report
▪ should not extend more than one
page
Key content
▪ Summarizing the project work:
▪ the business idea
▪ the vision behind it

▪ Contribution throughout the project (minimum 3)

▪ Key learnings - team learnings (minimum 3)
▪ Any recommendations for improvements if you
were to undertake the project a second time:
▪ what would you do differently? Why?
▪ hat would you retain the same? Why?
▪ The document should be properly structured and
formatted, making it easy to follow for the reader.
▪ It should be clear, precise, and complete.
▪ The language used should be formal and free of
typos and grammatical errors.
▪ Necessary headings and subheadings

16
Wrap Up
Thank you
QUESTIONS?