THE PURPLE OCEAN STRATEGY

Subject : Strategic Management

Presented to : Prof Abhay Desai

Presented by:-
Navin Nadar
Jidnyasa Parulekar
Pranav Parab
Akshar Deshlahra
 Introduction

 THE PURPLE Ocean strategy is the new terminology that describes the “red ocean” and “blue ocean” mixing together.
 In simple words, it is about the “red ocean” that is related to highly competitive markets mixing with “blue ocean” that
stands for NEW UNTOUCHED MARKETS which are mostly NEW BUSINESS CATEGORIES. 
 Examples of Purple Ocean strategy

 Apple is a great example of: first inventing a “blue ocean-IPHONE” and later on (until today) constantly perfecting it
(New iPhone 12 Pro May Embarrass Samsung Galaxy M21 2021 Edition.)!
 Maggi 2-Minute Special Masala Instant Noodles and yippee noodles, the two largest makers of instant noodles in
India, also made big hits by releasing upgraded products launched spinach-infused Masala Veg Atta Noodles (black
bean-sauce noodles) and in recent years the company has also introduced products of daily consumption and use such
as milk, slim milk, dahi and jeera raita
 Global major Mars Wrigley Confectionery plans to accelerate its pace of growth in India with the introduction of new
brands added Doublemint Chewy Mints. It is not just a product innovation but also a packaging innovation.
 Examples of Purple Ocean strategy

Another instance of the purple ocean strategy can be seen with M-Pesa.
 M-Pesa is a mobile phone-based money transfer service, payments and micro-financing service,
launched in 2007 by Vodafone Group plc and Safaricom, Safaricom was borrowing a leaf from the
Blue Ocean strategy and pioneered this mobile payment system. With this, the firm created a whole
new industry and rivals had to unravel and join eventually
 One of the examples of purple ocean are smartphone makers. Samsung Electronics' Galaxy S7 model,
for instance, is not a completely new product but a modified version of its previous model, Galaxy
S6, mostly by enhancing its performance, they said.
Conclusion