Vastram Fashion

Vastram Fashion A BLEND OF STYLE AND SIMPLICITY .

Saree is one of the most traditional attire with the right mix of glamor quotient in it. This 6yard saree is
worn in different style and has traditional history in it. Each Place has its own traditional weaving styles,
which we have been acquired along with their place names.

Vastram Fashion is the union of one’s divine infatuation with dressing. It is born out of the
elation that dressing brings to one’s soul. Once you are immersed in the joy of what you are
wearing, you are Vastramay.
Traditional dressing has always been India’s culture. Inspired by the richness of Indian culture,
we bring to you, Vastram Fashion where fashion is grace. At Vastram Fashion, we bring along an
array of fashion wear with the collaboration of the best designers, craftsmen and fabric sources
at an affordable price.

Traditional dressing is about expressing one’s identity and at Vastram Fashion we aim to adorn
you in ensembles that express your identity.
Founded in 2015

 3. VISION STATEMENT “To create a global brand that provides fashionable products at
affordable prices to Women , whilst achieving the goal of becoming the NUMBER ONE
VALUE FASHION exclusive shop.
across the country”.. MISSION STATEMENT “To give every Women the means to STYLE HER OWN LIFE .
To make shopping a pleasant, yet inexpensive for Women, while providing their lives with sense of
confidence and beauty ”.

4. OBJECTIVES Establish a unique clothing boutique in the city of Lucknow . Provide quality clothing
and customer service at a reasonable price . To provide women with unique and inexpensive clothing.
Achieve profit within the first year Continually and consistently increase total number of customers
per year .

5. COMPANY DESCRIPTION 
A women's clothing and accessories boutique that intends to open in Lucknow .
Include a detailed Style Assessment that will ensure that our customers are always well dressed.
Women’s ages 20-55 .
Special benefits to employees .
2 stylist and 5 tailors .
A sole proprietorship firm

6. LOCATION Vastram Fashion, 59, A Merchant Rd, Kabtoor Khana Bhuleshwar, Marine Lines East,
Fanas Wadi, Bhuleshwar, Mumbai, Maharashtra 400002

Location •

We select Inner City of Mumbai i.e. South Mumbai (Town). •

We are opening our store at Lower Parel. •

Being in South Mumbai drawing people during business hours is easy.

• Pedestrian traffic is also attracted.

• Residential area footfall is also expected after business hours.

7. S.No. Particulars Amount (In Rs.) 1 Fixed Capital 800,000 2 Working Capital 400,000 Total Cost of the
Project 1,200,000 S.No.

Particulars Amount (In Rs.) 1 Loan from SBI 700,000 2 Self-induced funds 500,000 Total Funding
1,200,000 Total Cost of the Project Financial Arrangements

TOTAL COST OF THE PROJECT

Sr.No Particulars Amount (In Rs.)

1) Fixed Capital 800,000
2) Working 400,000
Total Cost of the Project 1,200,000

Financial Arrangements

Sr.No Particulars Amount (In Rs.)

1) Loan from SBI 700,000
2) Self-induced funds 500,000
Total funding 1,200,000
8. Particulars Note No. Amount (In Rs.) Revenue from Operations (Sales) 900,000 Less: Raw Material 1
200,000 Salary & Wages 2 100,000 Sales man commission 3 5,000 Electricity 4 20,000 Repairs &
Maintenance 5 7,000 Transport & Reimbursements 6 5,000 Insurance 7 8,000 Depreciation 8 25,000
Interest on loan 9 70,000 Advertisement Expenses 10 10,000 Estimated Profit 450,000 Less: Tax @30%
135,000 Net Profit 315,000 Projected Profit Statement

9. Sources Amount Application Amount Opening Balance of Cash - Tax Paid 135,000 Cash in Hand
350,000 Interest 70,000 Profit Before Tax 450,000 Depreciation 25,000 Contingency 60,000 Closing
Balance of Cash 510,000 800,000 800,000 Cash Flow Statement Sources Amount Application Amount
Own Capital 500,000 Land & Building 200,000 Loan from Bank 700,000 Machines 20,000 Working
Capital 400,000 Other Assets 580,000 1,200,000 1,200,000 Fund Flow Statement

10. Particular 1st Year 2nd Year 3rd Year 4th Year 5th Year Total Sales 900,000 1,100,000 1,300,000
1,500,000 1,700,000 Less: Variable Costs 235,000 287,210 339,430 391,650 443,870 Contribution
665,000 812,790 960,570 1,108,350 1,256,130 Less: Fixed Costs 215,000 215,000 215,000 215,000
215,000 Profit Before Taxes 450,000 597,790 745,570 893,350 1,041,130 Tax for the year @ 30%
135,000 179,340 223670 268,000 312,340 Profit After Tax 315,000 418,450 521,900 625,350 728,790 PV
Ratio = Contribution/Sales *100 665000/900000*100 = 73.89% BEP = Fixed Cost/PV Ratio *100
215000/73.89*100 = 290,973 Hence break-even point would be achieved at Rs. 290,973 where there
will be no profit and no loss . Break-Even Analysis

11. Nothing to wear and Hard to decide ????

Store Details •

Area Covered :

• Total Area Covered : 1200 sq.ft

• 870 sq.ft. covered by actual store.

• 330 sq.ft covered for Parking.

12. OVERVIEW

• It will carry Ready-to-Wear (RTW) designer diffusion lines

and casual/contemporary apparel.

• Latest trends at low prices.

• Unique selection of merchandise (per size - S , M , L) • Apparel

Ap PAREL LINES : Dresses , Suits

 ACCESSORIES : Handbags , Belts , Hats

15. Exclusive personal services Personal Style Assess ment Ready To Wear What’s New Bulletin Personal
Stylist

1. Nearby Competitors

Nearby Competitors

2. • Warp 'n Weft

3. • Asopalav

4. • Amardeep Sarees

5. In the same vicinity these three Brands are having their store.
6. Advantage for Nike is that these stores are little far from actual business

Store Design •
It is a very strong tool in the hands of the retailer, for communicating and creating the image of the
store in the minds of the customers.
• The environment, which is created in the retail store, is a combination of the exterior look of the
store.
• Free Form Layout

1. Cotnd. • Free-Flow Layout is a type of store layout in which fixtures and merchandise are
grouped into free-flowing patterns on the sales floor.
2. • Advantages –
3. Allowance for browsing and wandering freely –
4. Increased impulse purchases
5. – Visual appeal
6. – Flexibility
 Exterior and Interior •
 There is parking area in front of the store.
 The outer side of store is covered with the glasses.
 Window Display
 Store Name
 Inviting Entrance
 Store theme is a theme that gives the idea about the store to the customers.
 Brand marquee is placed inside as well as outside the store.
 Store Frontage is a factor that influences the customer.
 It is a reflection of the personality of the store

. Interior store design

 Interior store design is a function of the aesthetics within the store.
 The merchandise sold within and the space used for the same and the overall layout
of the store.
 Space planning helps a retailer to determine the amount of space available for selling
and for storage
 Atmosphere deals with things like visual communications, lighting, color, music and
scent, etc.
15. Important Points
 We will initially invest 50,00,000/-
 We will hire store space on per month rent
 We are expecting monthly a footfall of 10,000 customers.
 According to calculation we are expecting to reach our BEP by next 8 to 10 months
 We would have staff count of 10
 We will have special training program for our staff members.

7. 16. Target Customers • Sports persons, • athletes. • Elite class customers. • Celebrities • Etc.
8. 17. Merchandising Merchandise Footwear Sportswear Athletic wear a) Running Shoes b)
Basketball Shoes c) Soccer Shoes d) Sipper Shoes e) Slippers a) Protective Equipments b)
Gloves c) Bags d) Wrist Bands e) Socks a) T-shirts b) Shirts c) Track Pant d) Polo Shirts e)
Shorts
9. 18. Publicity & Promotion • We will do promotional activities within the vicinity by sponsoring
sports wears • We will give discounts • We will have various membership cards for regular
customers • Various seasonal sale like summers, end of seasons etc.
10. 19. Thank You
16. MARKET ANALYSIS

17. TARGET MARKET

 It will work on B2C model.

 Clear target – Young girls , household and professional women.

 Customer between 20-55 years old .

 Primary Customers based on 3 categories :-

 Demographics 

Psychographics 

Clothing Shopping Behaviour

18. MARKET NEEDS A great influence of Women on clothing sector .

Research show women’s have a little time to show and decide what is the right clothes to wear .
Over 10 lakh Lucknow women’s of ages 20-54 spend over 52 lakh on apparels and accessories .
Women comprises of 51% Lucknow’s total population Women control 81% of household purchase
decisions.

19. ANGEL STYLISTA LOCATION Kishore road, Hazratganj Lucknow . Janpath complex, Hazratganj
Lucknow . PRODUCT Apparels Accessories and Apparels CUSTOMER SERVICE She is considerate of her
customers and allows them the space to shop on their own It will provide quality customer service
including alterations, Style trainess, discounts COMPETITIVE ADVANTAGE •Provide good quality
products at low and reasonable prices . •Top notch Customer Service . Provide own Unique Style
Trainees . •Discounts,seasonal sales, coupons.

20. STRATEGY AND IMPLEMENTATION

21. STRATEGIC MODEL MARKETING MIX PRODUCT PRICE PLACE PROMOTION

PRODUCT

• Wide Range

• Good quality

• Innovations

PRICE

• Value Based

• One Price Strategy

• Low Price at initial stages (COST DIFFRENTIATION)

PLACE

• Centralized area of Lucknow

• Website presence

• Strategically located .

PROMOTION

• Work with local publications

• Word of mouth

• Local media

• Social media

• Discounts ,free samples .

SALES STRATEGY

 Referral Programms rewarding existing customers how bring new customers with discounts .

Direct mail campaign on grand opening which will include 10% discount coupons .

30 days return and exchange policy.

Promotional and seasonal discounts, clearance sales .

Commission and discounts to staff .

SALES STRATEGY

23. WEB STRATEGIC PLAN

 Source of information for online visitors.

 Helpful for users to see everything above the fold.
 Feature key items along with unique services.
 Reservation forms to be available for online booking of Stylists.
 Domain name – StylistaCouture.com
 Site development as funds became available.

Web Designer in future .

24. SWOT ANALYSIS

25. SWOT ANALYSIS

Strengths  High quality fabrics and prints  Ready to Wear Outfits  Style Assessments  Strong use of
colour .  Refreshing and fashion forward prints  Promotional website

 Weaknesses  Small product range  Small, boutique brand  Not much advertising  coverage  Not
commercial enough for mass appeal  Quite a niche market – style, colour , age range

 Opportunities  Raise brand profile/ customer awareness .  Increase product range  Explore and
expand print designs  Use innovative printing methods.

 Threats  Competition from other boutique brands  Market saturation  Economic recession  Not
able to compete with cheaper, lower quality imitations on high street

26.
 CONCLUSION I am confident that Vastram Fashion can achieve its aggressive sales forecasts, generating
total sales. In addition, I have been carefully considered its market, potential customer base, and its
ability to grow its sales average to capture market share . It has the potential to become a highly
regarded resource in local, regional, national markets. It has the ingenuity and creativity to meet the
customers' demands for fashion in an industry driven by economic conditions, demographic trends, and
pricing .

Our first major milestones will be securing funds and setting up our business. This is our major focus
right now. In five years, we hope to have established our business within the community and within our
industry. Furthermore, as co-owners, we would like to see the growth of our store with an increase in
product lines, further penetration of the national market with online sales and, under the right set of
circumstances, the opening of franchise Vastram Fashion in strategic locations .