COMMUNICATION

Dr. Suparna Karkun

PROCESS OF COMMUNICATION
 WHAT IS COMMUNICATION ?

ACCORDING TO PETER LITTLE

“COMMUNICATION IS THE PROCESS BY WHICH

INFORMATION IS TRANSMITTED BETWEEN
INDIVIDUALS AND/OR ORGANISATIONS SO THAT
AN UNDERSTANDING RESPONSE RESULTS.”
 ACCORDING TO W.H.NEWMAN AND
C.F.SUMMER Jr. :

COMMUNICATION IS AN EXCHANGE OF
FACTS, IDEAS, OPINIONS, OR EMOTIONS BY
TWO OR MORE PERSONS.
• THE PROCESS OF COMMUNICATION
INVOLVES EXCHANGING OF
FACTS,IDEAS, OPINIONS OR
EMOTIONS BETWEEN TWO OR MORE
PERSONS.
• FEEDBACK IS AN ESSENTIAL
ASPECT OF COMMUNICATION.
• THE MAIN PURPOSE OF
COMMUNICATION IS TO INFORM, OR
TO BRING ROUND TO A CERTAIN
POINT OF VIEW, OR TO ELICIT ACTION.
 COMMUNICATION SITUATION

1. THERE IS A PERSON(SENDER OR
TRANSMITTER) DESIROUS OF PASSING ON
SOME INFORMATION.

2. THERE IS ANOTHER PERSON(RECEIVER)

TO WHOM THE INFORMATION IS TO BE
PASSED ON.
 3. THE RECEIVER PARTLY OR WHOLLY
UNDERSTANDS THE MESSAGE
PASSED ON TO HIM.

4. THE RECEIVER RESPONDS TO

THE MESSAGE i.e., THERE IS SOME
KIND OF FEEDBACK.
 COMMUNICATION CYCLE

THE TRANSMISSION OF THE SENDER’S

IDEAS TO THE RECEIVER AND THE
RECEIVER’S FEEDBACK OR REACTION TO
THE SENDER CONSTITUTE THE
COMMUNICATION CYCLE . THE MAIN
STEPS OF THIS CYCLE ARE AS FOLLOWS:
1. INPUT : THE INFORMATION OR IDEAS THE
SENDER WANTS TO GIVE THE
RECEIVER.

2.CHANNEL : LETTER,FAX,PHONE
CALL,ELECTRONIC MAIL,ETC.

3. MESSAGE : THE ACTUAL MESSAGE THAT IS

SENT

4.OUTPUT : THE INFORMATION THE

RECEIVER GETS
5. FEEDBACK : THE RECEIVER’S
RESPONSE(OR NON-RESPONSE)
TO THE MESSAGE

6. BRAIN DRAIN : THE POSSIBILITY OF

(OR BREAKDOWN) MISUNDERSTANDING AT ANY
STEP
COMMUNICATION CYCLE CAN BE
ILLUSTRATED IN THE FOLLOWING WAY:

SENDER RECEIVER

INPUT CHANNEL: MESSAGE OUTPUT

LETTER , FAX , PHONE
IDEA IDEA
CALL , E-MAIL ETC.

FEEDBACK

BRAIN DRAIN BRAIN DRAIN BRAIN DRAIN

 THUS WE SEE

1) The process of communication involves exchanging of

facts, ideas, opinions or emotions between two or more

persons.

2) Feedback is an essential aspect of communication.

3) The main purpose of communication is to inform, or

to bring round to a certain point of view, or to

elicit action.