Scribd Logo
Upload

Welcome to Scribd!

  • What Is The Business Opportunity/problem?: (Either Express As An Opportunity or A Problem, Not Both. .)

    Uploaded by

    anishjoseph007
    3 views1 page

    Original Title

    Creative Brief format for groups

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views1 page

    What Is The Business Opportunity/problem?: (Either Express As An Opportunity or A Problem, Not Both. .)

    Uploaded by

    anishjoseph007

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    CREATIVE BRIEF: THE KEY ELEMENTS

    What is the business opportunity/problem? (Either express as an opportunity or a problem, not both. .)

    How will brand communication help? (What is the role of brand communication in addressing the business problem)

    GET
    (target;
    insight)

    WHO
    (think / feel / do)

    TO BRAND TONALITY (Personality; three words)


    (think / feel / do)

    BY TELLING
    THEM (single- MANDATORIES
    minded proposition) (the non-negotiable)
    BECAUSE
    (reasons to believe)
    DELIVERABLES
    (Creative assets required)

    You might also like