Applied

Economics
Danica Artienda
Arlyn Cerbito

G.A.S 12
Bruzly Antonio
Xhresta Mea Tervi Climaco
Marvelyn Moran
Jozel Agub
Wena Mae Cristobal
Michaelyn Bural
Retail
The process of selling goods or
services to customers through
multiple channels of distributions
to earn a profit.
Retailer
The service provider fills
the small order of a large
number of individuals, who
are end users.
Shopping
Refers to the act of buying products
This is done to obtain final goods;
example: food and clothing

Window shopping
 It does not always result in a purchase
 Variety of strategic
level Decision
o Type of store
o The market to be serve
o The optimal product assortment
o Customer service
o Supporting service
o The stores overall market positioning
Multiple Channels
Bricks and mortar
Relating to or being a traditional
business selling customers in a
building as contrasted to an
online business.
Online Retailing
-Selling goods and
services through the use of
social media.
 Retail shop
Shopping streets
 The strip shopping centers in residential streets
 Has a partial full roof to create a more comfortable
shopping environment
 Indoor shopping
malls
Also known as shopping center, in which
one or more buildings form a complex of
shops representing merchandisers with
interconnecting walkways that enable
customers to walk from unit to unit.
Non-shop retailing
1. Online retailing
Electronic commerce use for business
to consumer transactions
2. Mail order
Is the buying of goods or
services by mail delivery. The
buyer places an order for the
desired products with the
merchant through some remote
method such as through a
telephone call or web site.
 20 Century Innovations in
th

Retailing
1.Chain stores
- store that has the same name and basic
appearance as the other stores that sell same
kind of goods and own by the same company.

2. Mail order
3. Multi level marketing
Is a strategy that some direct sales
 companies use to encourage their existing
distributors to recruit new distributors by
paying the existing distributors a
percentage of their recruits' sales; the
recruits are known as a distributor's "down
line."
4. Party plans
Plan is a method of marketing
 products by hosting what is
presented as a social event at which
products will be offered for sale. It is
a form of direct selling.
5. B2C e-commerce
Is the buying and selling of
goods and services, or the
transmitting of funds or data,
over an electronic network,
primarily the internet.
Catalogue sales -is a form of 
retailing. The typical merchant sells
a wide variety of household and
personal products, with many
emphasizing jewelry.
-used since the 15th century
 -method of retailing was confined
to a few industries such as the sale
of books and seeds.
Retail apocalypse
-refers to the closing of a large number of 
American retail stores in 2015 and expected
to peak in 2018

-business disruption because of

competition and business debt.
Strategic decision making
Making is an ongoing process that
involves creating strategies to
achieve goals and altering strategies
based on observed outcomes.
Strategic planning
Concerns the choices of policies
aiming at improving the competitive
position of the firm, taking account of
challenges and opportunities proposed
by the cmpetitive environment.
Managerial Decision-making
Focused on the
implementation of
specific targets
Market analysis
Market size, stage of market,
market competitiveness,
market attractiveness, market
trends
Customer analysis
Market segmentation, demographic,
geographic and psychographic profile,
values and attitudes, shopping habits,
brand preference, analysis of needs and
wants, video habits
Internal analysis
Other capabilities, e.g. human resources
capability, technological capability, financial
capability, ability to generate scale economies
or economies of scope, trade relations,
reputations, positioning, past performance.
Competition analysis
Availability of substitutes,
competitors strengths and
weaknesses, perceptual mapping,
competitive tends.
Review of product mix
Sales per square foot, stock-
turn over rates, profitability per
product line
Review of distribution
channels
Lead-times between placing order
and delivery, cost of distribution, cost
efficiency of intermediaries.
Evaluation of the
Economics of Strategy
Cost-benefit analysis of
planned activities.
Retail Marketing Mix or
6 P’s of Retailing
-product
-place
-price
-promotion
-personnel
-presentation