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https://www.business-standard.com/article/companies/tata-motors-bets-on-generation-of-
free-cash-flow-for-debt-reduction-120091101637_1.html
Maximizing profits ?
• Why not maximize market share?
• Giving away goods or services for free will maximize a firm’s market
share for a while, but the firm will not be able to pay its bills and stay in
business
• Why not maximize profits?
• Accounting profit differs from economic profit (explicit / implicit
cost)
• Profit earned may not equal cash received
• Maximize the value of the firm’s stock
• Size of the future cash flows are considered
• The timing of future cash flows is considered
• The risks associated with having to wait to for cash flows are considered
• Can management decisions affect stock prices?