• India is a country with majority of youngsters

and teenagers

• The teenagers suffer from many problems.

• These problems includes love failure, family

problems, financial difficulties, educational
problems (including exam fear) etc.
 SOLUTION?
People finds solutions like,
• Smoking,

• Alcoholic consumption,

• Pan masala,

• Narcotics, etc.
 REAL FACTS
• Among others smoking is very high.

• India is a country with high amount of

teenage smokers.

• The amount of smokers multiplying in India

over time. (W H O Report).

• Smoking will cause 930,000 deaths in India

in 2010, according to a study published this
week in the New England Journal of
Medicine.
 Study reveals:
• The number of cigarette companies are
mushrooming in India.
• The available brands are Insignia, India
Kings, Classic, Gold Flake, Silk Cut,
Navy Cut, Scissors, Capstan, Berkeley,
Bristol and Flake.
• They adopt penetrating strategy of
pricing, i.e., introduce at lower price and
gradually increase after addiction of
smoking.
 BUSINESS ETHICS
• The passive smoking is dangerous than
active smoking.

• The existing companies are

encouraging new and new customers.

• Any business Organisation have the

responsibility to protect the society.

BUT THESE ARE FULLY IGNORED BY

THE EXISTING COMPANIES
 NEEDS
The market survey conducted
reveals the facts:

The 99% of informants support the

introduction of a smoking material
free from nicotine content.
 Our mission
• To built a prosperous India, as its future lies on
the shoulders of the young.

• To make a solution to the teenagers problem.

• To evolve a new cigarette material, which

provide energy and boosting up the bodies of
smokers.
INTRODUCING
 PRODUCT FEATURES

• 100% VEG.
• Medicinal properties with
ayurveda.
 INGRADIENTS
contains a mixture of nine herbs:
Basilicum, Cloves, Licorice,
Turmeric root, Galgan root, Lotus
tree, resin of Indian tree
Balsamodendron mukul, Malabar
Cinnamon, Ajowan Seed.
 UNIQNESS
A difference between usual and
ayurvedic cigarette consists mainly in the
fact, that usual cigarette contains
• tobacco, whose burning releases nicotine,
possible factor of addiction, and
• paper, whose burning releases tar.

But we have the perfect

solution…….NIRDOSH
• It prevents vata and kapha disorder of nose,
mouth, throat, and air passage situated above the
clavicle
• It exerts its tonic effect on larynx, sense organs
and sinuses.
• It prevents premature graying and falling of hairs
• It is very effective in excessive salivation, itching in
the mouth, cold, sneezing, sinusitis, halitosis, pain
in the ear, discharge from the nose, ears and eyes,
weakness of teeth, toothache, enlargement of
tonsils and uvula, stiffness of jaw and neck, cough,
breathlessness, hiccups, drowsiness, excessive sleep
• It exerts soothing action on the sense organs,
speech and the mind
 PROMOTION TECHNIQES
• Window displays in small shops
• Increasing sellers margin of profit
• Giving gifts and offers to middleman
• conducting more awareness programs to
market the product
 CHANNELS OF
DISTRIBUTION
• Initial period --------------direct marketing
• Successive period

Wholesaler----middleman-----retailer
 PRICING
• Penetration pricing-initial period
• Cost plus pricing method-successive
period
 POTENTIAL MARKET
• Villages
• Rural areas
 WE WANT TO REPLACE
“SMOKING WITH NICOTINE
IS INJURIOUS TO
HEALTH”
INSTEAD OF
“SMOKING IS INJURIOUS TO
HEALTH”