Cooper Tire &

Rubber Company
Presented By
Birawar Sardar & Brwa Dlovan

Supervised By
Dr. Kym Fraser
 Outline of Presentation

• Background of The Company

• Operations of The Company

• Key Strategic Imperatives of

Cooper Company

• Questions

• Conclusion
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Background of The
Company

and Operations of The

Company
Let’s start with the first set of slides
Founded in 1904
by John F. Schaefer
Claude E. Hart

The earliest corporate lineage for Cooper

Tire was the M and M Manufacturing
Company, founded in 1914 in Akron, Ohio
by John F. Schaefer and Claude E. Hart, who
were relatives.

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Background of The Company
 Cooper Tire & Rubber Company is an American company that
specializes in the design, manufacture, marketing and sales of
replacement[automobile and truck tires, and has subsidiaries that
specialize in medium truck, motorcycle and racing tires.

 Around 13000 people work over there as employees

 The company is the fourth largest tire manufacturer in North America

and 11th largest globally

 It has nine manufacturing facilities located in North America, Europe,

and China and 40 distribution centers worldwide.

 Headquarter: Findlay, Ohio, United States

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Operations of The Company
 Cooper Tires purchased Avon Rubber PLC of Melksham, Wiltshire, in
1997.

 Avon had been heavily involved with Formula One racing since 1982.
They are the supplier of tires for the British Formula Three
Championship and, from 2009, its tires were re-branded “Cooper” as
Cooper became the official tire of the A1 Grand Prix for its own part in
2007.

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Operations of The Company

 Cooper Tires produces Cooper branded tires for passenger cars, light
trucks, sport utility vehicles and commercial trucks.

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Operations of The Company

 The following graph shows Cooper's revenue from FY 2008 to FY 2020 (Statista.com):

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Strategic Imperatives To Guide Operations

1. Develop a competitive cost structure and improve

profitability.

2. Drive top-line profitable growth.

3. Build organizational capabilities. Indeed, while

everything we have to offer in this text comes to bear
in supporting these imperatives.

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Question 1: Explain the rationale behind the levels in the operations planning
and scheduling process.
Three levels of operations planning and scheduling that discussed in the book are the following:

03
Schedulig
Sales &
Operations
Planning
02
(S&OP) 01 Resource
Planning

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Question 2
Describe the supply options used in sales and operations planning?
• S&OP Supply Options:
Developing sales and operations plans means making decisions. In this section, we
concentrate on the supply options that ultimately are combined to develop a sales and
operations plan. Given demand forecasts, operations managers must develop a plan to
meet the demand.

• There are six options that can be used singly or in combination to arrive at a plan.
1.  Anticipation Inventory
2. Workforce count Adjustment
3. Workforce Utilization
4. Part-Time Workers
5. Subcontractors
6. Vacation Schedules

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Question 3
Compare the chase planning strategy to the level planning strategy for
developing sales and operations plans.

CHASE STRATEGY LEVEL STRATEGY

Involves keeping the
Involves hiring and laying off
employees to match the
workforce constant over
demand forecast over the the planning horizon.
planning horizon.

MIXED STRATEGY Constraints and Costs

This is the best strategy and it considers
Acceptable sales and operations
full range of supply options. The chase
plan must be feasible under the
strategy is limited to just hiring and laying
relevant constraints or cost targets.
off employees. The level strategy is limited to overtime,
Constraints can be either physical
undertime, and vacation schedules. The mixed strategy
limitations or related to
opens things up to all options, including anticipation
managerial policies.
inventory, part-time workers, subcontractors, backorders,
and stockouts. 12
Question 4
Use spreadsheets for sales and operations planning.

1-Spreadsheets for a Manufacturer

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● “
2-Spreadsheets for a Service Provider

• Same spreadsheets can be used by service providers, except

anticipation inventory is not an option. You can unprotect the
sheet and then hide the rows that are not relevant.

• Various spreadsheets can be used, including ones that are

developed in house or by individual planners. In the book,
Sales and Operations Planning exercises were done with
Spreadsheets Solver in OM Explorer.

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Thanks For
Listetning
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