Seiketsu

Lean Manufacturing

Under the Guidance of Mr. Manoj Tiwari

Esha Gupta | Nandini Gaur | Preksha Sharma | Saumya Mehrotra

 5S

Based on Japanese words that begin with S, the 5S

Philosophy focuses on effective work place organization
and standardized work procedures. 5S simplifies your work
environment, reduces waste and non-value activity while
improving quality efficiency and safety.
 Objective

To examine the general perceptions of consumers

about internet shopping and how viable do they
consider it.
 Sub Objectives

• Study of the target group- demography, psychology.

• Study of E-commerce in India.
• Indian consumer behavior in the online space
• Study of technology associated
• Factors affecting satisfaction and favourability.
 Research Design
Research Approach

• Descriptive research design

• Studying secondary data and information research
• Exploratory research design(Qualitative research)
• Expert surveys(studied through internet)
• Experience survey(through questionnaires)
 Research Design
Contact Method

• Personal
• Online
 Literature Review
Internet usage statistics in India:
Following are few statistics from “India Infoline 2008” a report about
internet in India released by ‘JuxtConsult’, an online research firm. Few
statistics have also been taken from the IAMAI & IMRB’2007 report on
Internet users in India.
No of Internet users in India:
It claims that there are 49 million Internet users in India
Out of 49 million, 40 million internet users are in urban cities.
Of these, 35 million are regular Internet users who log on at least once a
month.
Around 25 million Internet users are online daily.

http://toostep.com/insight/few-statistics-on-india-s-internet-usage
 Literature Review
Demographics & Choice of Language of Indian Internet users:
 
77 per cent of the Internet users are in the age group of 19-35 years
51 per cent are salaried employees in corporate houses and 30 per cent live in
metros.
Surprisingly, only 28 per cent of the respondents said they prefer to read in
English when online
 

 India’s internet user base is mainly composed of youth segment, with majority
user being ‘’young men’
 

http://toostep.com/insight/few-statistics-on-india-s-internet-usage
 Literature Review
E commerce statistics:
• India’s e-commerce market crossed over Rs 9,000 crore last fiscal year – 
The Daily Star
• India’s e-commerce market is growing at a rapid clip. With 42-50%
CAGR projected for the next five years, e-Travel (including hospitality) is
the biggest contributor –Express Computer
• In terms of value, nearly $3.6 billion (about Rs16,600 crore) worth of rail
tickets were booked over counters or through regular agents in 2007-08.
Online bookings accounted for about $377 million (Rs1,738 crore),
according to analysts. – LiveMint
 Literature Review

E commerce statistics:
• More than half of domestic airline tickets sold in India will be online by
end of this year, predicts leading travel industry research firm
PhoCusWright Inc., up from 43% in 2007 – LiveMint
• Even at a 3 per cent conversion of every mobile bill payer onto a
mCommerce solution, the industry would be worth around Rs 3,000 crore,
estimates Mr Sanjay Swamy, CEO, mChek (www.mchek.com) – Hindu
 Literature Review
According to Economic Times Google has conducted a
study implemented by the strategic market research firm
Media Screen to gain deeper understanding of Indian Indian
consumer behavior in the online space. According to the consumer
study behavior in
• 18% of all financial products are sold online in India
the online
space
• Nearly 68% of consumers go online to research products
that interest them
• Comparing costs and product details are the two most
common online financial research activities.
• For Consumers undertaking research for banking
services information sources are TV advertisements
(41%), search engines (69%) and bank’s website (47%).
http://toostep.com/insight/few-statistics-on-india-s-internet-usage
 Literature Review

Research Pap
ers
Thank You