SAMSUNG

• Samsung group is a south Korean Multinational

headquarters in Samsung Town. They basically
focused on trade export within the starting. The
target by the Samsung Company is a wide run of
consumers extending from ordinary day-to-day
utilization to industrial standard equipment.
• Socio-cultural factors plays an essential role in
influencing the buying decisions of consumers.
Socio-Cultural Factors affecting
Customer’s buying behavior

 Cultural factors – Social Class

 Personal Factors – Lifestyle and personality
 Social Factors – Reference group and family
 Psychological Factors – Perception and
attitude