Target Area / Audience

Decision-Making Factors
 Battery and Charging Convenience
 Environmental Consciousness
 TCO Advantages
 Monetary Advantages

Target Audience (Segmentation]

 Urban Professionals
 College Students
 Delivery Service Providers
 Rental Service Providers
Target Area / Audience
Decision-Making Factors
 Battery and Charging Convenience
 Environmental Consciousness
 TCO Advantages
 Monetary Advantages

Target Audience (Segmentation]

 Urban Professionals
 College Students
 Delivery Service Providers
 Rental Service Providers
Decision-Making Factors

BATTERY AND CHARGING ENVIRONMENTAL TCO ADVANTAGES MONETARY ADVANTAGES

CONVENIENCE CONSCIOUSNESS
Target Area

City / Urban Cargo Mountains / Rural

Target Area / Audience

Decision-Making Geographical Area Target Area Target Audience

Factors
Battery and  Fastest Growing  City / Urban  Delivery Service
Charging Markets like  Cargo Providers
Convenience Bangalore, Chennai  Mountains /  Working Youths
 Environmental etc Rural  College Students
Consciousness  Largest Market by  Rental Service
 TCO Advantages State like UP, MP, Providers
 Monetary Maharastra etc
Advantages
Target Audience (Segmentation)
• Urban Professionals
• College Students
• Delivery Service Providers
• Rental Service Providers
Geographical Area

Fastest Growing Markets - like Bangalore,

Chennai etc

Largest Market by State - like UP, MP,

Maharastra etc