SCOPE OF PHYSIOTHERAPY IN

GOVERNMENT AND NON

GOVERNMENT SCHEME S AND
NEW TRENDS IN PRIVATE SECTOR

Shankar Matam
Overview
This session incorporates an assessment of the landscape of
the public health care system in Telangana state ,market sizing
of Physiotherapy, market trends and developments, financial
analysis, strategic analysis and so on to gauge the impact and
potential opportunities.
Key Takeaways from this Session

● Evaluate market potential through analyzing growth rates , Volume (Units) and
Value (INR) data given at Telangana state level
● Understand the different dynamics influencing the market – key driving factors,
challenges and hidden opportunities.
● Understand the industry supply chain with a deep-dive on the value augmentation
at each step, in order to optimize value and bring efficiencies in your processes.
● Evaluate the supply-demand gaps, import-export statistics and regulatory
landscape in teh state
GENERAL STATISTICS
● There are currently 6,350 physical therapists registered in the Para medical board
● There are currently 1200 Clinics are registered under DRA in the state
● The average physical therapy clinic sees between 101 and 200 patients each week.
● The physical therapy industry in the Telangana is worth 300 Crore including the equipment
market
● Employment of physical therapists is expected to grow 18% by 2025
● Physical therapy accessibility has been increased by 72% in the last decade
SERVICE DELIVERY TRENDS

Trends in services are broken down as follows:

● 33% Private Outpatient Clinics/Offices

● 28% Hospitals (State, Local and Private)

● 11% Home Health Care Services

● 7% Nursing and Residential Care Facilities

● 5% Consultation along with doctors on call

 1. Out patient department s
Traditional 2.
3.
Private clinics
Home care
Practices for 4.
5.
Inpatient care
Transition care centres
target audience 6. Departments in Major government
Hospitals
2010-2020 Decade of opportunities
Physiotherapy has grown much faster than many other professions. There are a number of
reasons for this growth, including geriatric Population and the increase in mobility issues
stemming from health problems such as diabetes and obesity and child development
issues..But Physiotherapists are not quick enough to gauge the potentiality in the
opportunities and could not driven to be the market leaders and could be because the
profession is yet to evolve in terms of understanding the point of business.The below were
majorly attributed to Physiotherapy yet not owned by Physiotherapists in business ownership
● Child Development Services
● Transition care
● Fitness Industry
What is the best thing about Physiotherapy
1. 41% of patients looking for a drug-free pain relief option, found physical therapy to
be the most effective alternative treatment.
2. Overall, 78% of those surveyed said they preferred drug-free approaches compared
to pain medication.
3. 68% also described physical therapy as very safe, much safer (in their opinion) than
pain-relief drugs (23%).
4. 54 % believe that they need something to keep them healthy without taking
medicines and undergoing surgeries
5. 65% Believe that they need someone talk with them about health during pregnancy
SWOT
ANALYS
IS
Opportunities in this decade 2021-2030

The market for physiotherapy services is expected to increase at a significant

growth rate owing to

1. Geriatrics
2. Palliative care
3. Gynaec Physiotherapy
4. Cardiopulmonary Fitness
5. Diabetic and Hypertension rehabilitation Clinics
HOW TO UNDERSTAND BUILD THE FUTURE
BUSINESS
The Framework for detailed visualization of future can be explained in the below

● Customer Experience Maps

● Insights and Tools based on data-driven research

● Actionable Results to meet all the business priorities

● Strategic Frameworks to boost the growth journey

This has to be done by professional associations and groups and organizations.

KEY POINT
The world is beginning to think about health from
a preventive—as opposed to reactive—
perspective, and Physiotherapists are in the
unique position to lead the charge. The successful
Physiotherapy clinic of the future will use data to
solidify and reinforce their standing as wellness
experts, as well as to optimize efficiencies to
ensure a thriving practice.
FOCUS POINTS

● TELE PHYSIOTHERAPY
● GAMIFIED PHYSIOTHERAPY AND REHABILITATION APPS FOR PATIENT
ENGAGEMENT
● AI AND ML AS ASSISTANCE
● CHANGES IN PHYSICAL THERAPY REIMBURSEMENT
● WEARABLE TECHNOLOGIES
● DATA-DRIVEN DECISIONS BY PTS
● FOCUS ON PATIENT SAFETY
● DIVERSITY
● REVENUE DISTRIBUTION
New Trends
Aquatic Therapy
Can be instrumental in
child
development,cardiopulmon
ary fitness with wearable
devices and Diabetes and
Hypertension rehabilitation
clinics
Robotics Sensor Technology
● In brain and spinal Can be instrumental in
cord injuries , child
robotics play a major development,cardiopulmon
role including ary fitness with wearable
assisted , resisted devices and Diabetes and
Hypertension rehabilitation
exercise program
clinics
and gait training
Understanding the market and scope
 Item 1

Trend analysis
Findings 39
4
1. Child Rehabilitation
29
2. Gynaec rehabilitation 27

3. Palliative care Transition Care

4. Cardiopulmonary rehabilitation
clinics &Diabetic and hypertension
rehabilitation clinic

2 1 1 3
Expected Models
● Be a person meet before the gynecologist
Gynaec therapist
● Be a person to reach after the Gynecologist

Cardiopulmonary ● Regulate the heart and lung functioning by exercise

Therapist ● Control the Diabetes and Hypertension by exercise

Palliative and ● Leader s in Step Down and rehabilitation care

Transition Care ● Holistic approach in palliative care
● Multi Model therapy
Child Rehabilitation ● Residential or semi residential programs for
children with rehabilitation needs
 Government Health care in Telangana
❖ 4863 Sub-centers
❖ 740 Primary Health Centers
❖ 114 Community Health Centers
❖ 31 Area Hospitals
❖ 7 District Hospitals
❖ 5 Mother and Child Care hospitals
❖ 5 Teaching hospitals
❖ 92 Urban Primary Health Centers
❖ Telangana Vaidya Vidhana Parishad (TVVP) hospitals catering to the secondary health care system
with 102 hospitals
❖ Health programs under NHM are NCD(Non Communicable Diseases) ,RBSK(Rashtriya Bal Swasthya
Karyakramam) ,NDD(National Deworming Day) and RKSK(Rashtriya Kaushal Sukanya Scheme) and
few others like Child health and Immunization,Integrated Physiotherapy units in Community Health
Centres (CHC) Setc.
Presence of Physiotherapy Government Health care in
Telangana
❖ 7 District Hospitals-Yes
❖ 5 Teaching hospitals-Yes
❖ RBSK(Rashtriya Bal Swasthya Karyakramam)
❖ NCD(Non Communicable Diseases)

Altogether not more than 25 which is very poor representation and

needs to focus on for increasing.
New Trends to adopt Trend 2 : Government

Public Health-National Health Programs

Trend 1 : Private
● Non Communicable Diseases
● Child Rehabilitation ● Rashtriya Bal Swasthya Karyakramam(RBSK)
● Gynaec rehabilitation ● Integrated Physiotherapy Units Under National
● Palliative care Health Mission
● Cardiopulmonary
Disability Rehabilitation Programs
rehabilitation clinics
● Diabetic and hypertension ● Deen Dayal rehabilitation Scheme(DDRS)
rehabilitation clinic ● Integrated Program for Older Persons
● Transition Care
 Programs under Disability Welfare Department

DDRS IPOP

Deen Dayal
Rehabilitation Scheme Integrated Program For
Older Persons
DDRS

Cerebral Palsy Clinic ● 11 Lakh per annum for 25 beneficiaries

Early Intervention and

● 12 Lakh Per Annum for beneficiaries of 25
Training Centre

Halfway Care Centres ● 15 Lakh per annum

Rehabilitation Centre
● 40 Lakh per annum
for Spinal Cor Injury
IPOP
Physiotherapy Clinic
● 11 Lakh per annum for 25 beneficiaries
for Senior Citizens

Day care Centre for

senior citizens with ● 12 Lakh Per Annum for beneficiaries of 25
mobility issues
Day care centre for
Parkinsons and ● 15 Lakh per annum
Alzheimers

Home for the senior

● 40 Lakh per annum
citizens
WAY TO GO
● Have an action plan for more dissemination
● Have a advocacy group
● Develop entrepreneurship knowledge resource for future
professionals
● Create a network to increase the scope both in public and
private sectors

Thank you