• Porter’s 5 Forces Of

Apple
Illustration of Porter’s 5 Forces model- Apple
Competitors :- Samsung, Vivo, Oppo etc.

Competitive Rivalry :-
• Industry Structure :- Duopoly (Apple Vs Samsung)
• Market :- Organized
• Industry :- Consolidated

5 Forces :-
• Industry Competition :- The level of competition among the major companies that compete directly with Apple in the
technology sector is high.
• Threat of New Entrant :- Low
• Bargaining Power of Suppliers :- Low
• Bargaining Power of Buyers :- High
• Threat of Substitute Products :- Low

Industry Attractiveness :- The industry is attractive so stay in the market because buying power of customer is high and
demand of the products are also high.