Magic card

AIM’S
 Main aim is to target customers from all
sections of society
 To attract young adults

 Attracting non-interested customers

 Aim to be relevant to the masses & make

all their dream’s, hopes and desires come

true instantly at rs.300pm.
Objectives
 To create the highest recall .
 Cashing in two biggest passion.
 Movies
 crickets

 In places where post-paid facilities were not avaliable.

 Advertisement
.
Factors
 Lack of awareness among people
 Lack of infrastructural facilities
 Low standard of living
 Government regulations
Logo
Charges
 Magic cards offers RS. 1.99 per second
 RS.1.35 /sec & 0.99 /sec for incoming calls
In the time slot of 8:00 am to 10:00 pm
 RS. 0.67 for 30 sec &RS 0.49 for incoming at night
 Late 2002 RS.290 include RS.90 worth free talk
time valid for 7days
 RS.290 for new subscribers RS.145 free talk time
Subscribers
 3.5 million in 2001
 6.4 million in 2002
 25 million in 2004
 65 million in 2008
Stores
 Kerala -2000
 Andhra pradesh -4500
 Tamil nadu -2500
 Kolkata-3000
Innovative Services
 Balance on screen
 Balance displayed at
the end of each call
 Balance amount derived
by pressing specific number
 Door step delivery of magic cards
 Recharge facility for magic card users at the bank’s
ATMs