The New World

of Couponing

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Disclaimer

The NDSU Extension Service does not endorse commercial

products or companies even though reference may be made
to trade names, trademarks or service names.

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Why do you coupon?

• To save money?
• To try new products?
• To manage the family budget?
• Love the challenge?
• To buy everything at a discount?
I coupon because . . .

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Why do businesses
provide coupons?

Market products
Market new products
Increase sales
Develop brand loyalty
Get shoppers into the store
Collect consumers’ information

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Couponing
Back in the Day
• One of the first grocery coupons
was printed in 1895.
• For Post Grape-Nuts
Flakes.
• For 1 cent.

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Where to find paper
coupons

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Say what?
Basic Coupon Lingo
• Catalina's
• Peelie
• Blinkie
• Hangtag
• Tearpad
• Stacking

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Couponing has come a
long way!

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Disclaimer 2

The NDSU Extension Service does not endorse the

following websites, phone apps or online services. The
following are shown for example purposes only.

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Couponing on the Web
 Living Rich With Coupons
www.livingrichwithcoupons.com/
 Hip 2 Save
http://hip2save.com/
 Couponing 101
www.couponing101.com
 The Coupon Network
www.grocerycouponnetwork.com

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Print
coupons
from
online
websites

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Coupons in your email

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Texting Coupons

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Coupon Database?

http://moneysavingmom.com/print-coupons/coupon-database
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Coupon Matchups?

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Loyalty Cards

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There is an app for that!
Store Loyalty Cards in an App

Passbook
Wallet
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There is an app for that!
Coupon Apps for Smartphones

 Retail Me Not
 Yowza
 Coupon Sherpa
 Coupons.com
 Grocery IQ
 Others?

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The SnipSnap Controversy

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There is an app for that!
Coupon Rebate Apps

 SavingStar
 Ibotta
 Checkout 51

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There is an app for that!
Businesses With Coupon Apps

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Coupons and Social Media

• Facebook
• Twitter
• Pinterest

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The Wild Side of Couponing

Credit Card Coupons?

Groupon – “group coupon”

www.groupon.com/local/north-dakota

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 What will be
the next
new thing
in the world of
couponing?

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Bang for Your Buck

• 12-week sales cycles

• Stack coupons and sales
• Double or triple coupons
• Get rain checks
• Use coupons on smaller-sized products?
• Use coupons for needed products
• Your time is valuable!

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Coupon Storage
Organizing and storing coupons
 Coupon binders
 Coupon wallet
 Envelopes
 File method
 Online

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 Couponing
Etiquette

No copying!
Follow the instructions!
Do not slow down the line!
Have coupons ready at checkout
Be polite when checking out
Time your coupon shopping trip

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Expired Coupons
You can mail your expired coupons
to soldiers who are stationed overseas.
They can use the coupons up to six months after the expiration
date.
Here’s the website:

Overseas Coupon Program

www.ocpnet.org

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In Summary
• Know why you coupon.
• Explore new ways to
use coupons.
• Be a wise consumer.
• Protect your privacy.

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Sources
Coupons in the News (Oct. 18, 2013). EXCLUSIVE: SnipSnap is Sued, Accused of
Infringing Coupon Copyrights. Retrieved from http://couponsinthenews.com
Coupons.com Inc. (May 9, 2013). New Research Explores Attitudes and Behaviors
of Digital Coupon Users. Retrieved from www.couponsinc.com
Couponing 101. Couponing 101: A Beginner’s Guide to Couponing. Retrieved from
www.couponing101.com
Myers, A., and Englert, K. (July 2010). Couponing 101 Surviving an Economic Crunch
[PowerPoint slides] Retrieved from www2.ca.uky.edu/
Couponer’s Corner. Basic Couponing [PowerPoint slides] Retrieved from
www.couponerscorner.com/
Netzer, P. Coupon Clip It (2013). [PowerPoint slides] retrieved from author through email.
Groupon. About Groupon retrieved from www.groupon.com/press/about-groupon
Constant Contact (Oct. 22, 2012). The 7 Redeeming Values of Coupons. Retrieved at
https://community.constantcontact.com
Roueche, J., and Christensen, D. (2012). Cut it Out! Coupon Craze [PowerPoint slides]
received from author through email.

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