WELCOME

TO
SUPER
COUPONING!!
Couponing 101
 Coupons 101

History of the coupon

 Been around since 1887, coca cola gave away free drinks
 Post started using coupons in 1909 to help sell breakfast
products
 Today more than 2800 packaged good companies offer
coupons on their products
 In 2010 coupons generated 3.5 BILLION in transactions
in the USA alone
 Look at this timeline from wikipedia…..
 Couponing 101

A timeline for the history of coupons:

 1888 - Asa Candler used paper tickets for free glasses of Coke to help market his
new soda
 1909 - C.W. Post used 1 cent coupons to start marketing Grape Nuts breakfast
 1930 - Coupon usage grows dramatically during the great depression
 1940 - Big chain grocery stores begin to use coupons to attract consumers away
from purchasing at local markets
 1957 - Nielsen Coupon Clearing House was created to be devoted entirely to coupon
redemption
 1965 - Half of all the families in the United States begin cutting coupons
 1990 - The invention of the internet leads to the downloaded printable coupon and
online coupons
 1992 - The last year coupon usage is on the rise for the next 17 years
 2002 - Americans saved $3.8 billion shopping with coupons
 2009 - The U.S. government uses coupons to promote converter box sales for the
digital television transition
 Couponing 101

Coupon UP trend!
 Redemption of online coupons are up 360% from
last year- 1st coupon useage increase in 17 years
 Inmar estimates CONSUMERS REDEEMED 3.3 billion
consumer packaged goods coupons in 2009, with brands
issueing 367 BILLION coupons. Average face value $1.44
 April 2010 35 MILLION consumers visited coupon sites. 57%
of consumers said they wouldn”t have purchased without the
discount offered
 Couponing 101

What are coupons?

Form of payment (JUST like cash)
Manufacturers reimburse the store for the FULL amount of the
coupon PLUS an addition 8 cents handling fee
Different kinds of coupons:
Manufacture coupons
Store coupons
Internet printed coupons
E loaded coupons
Catalinas
Register rewards
 Couponing 101

Where do you find coupons?

 Newspapers
Smart source, red plum, store flyers
 Smartsource.com
 Redplum.com
 Coupons.com
 Brickscoupons.com
 Target
 Safeway
 Walgreens
 Ebay or coupon clipping sites
 Impact magazine
 All You magazine
 Loyalty Card
 Peelies
 Blinkies
 Tear pads
 ALWAYS KEEP YOUR EYES PEELED FOR COUPONS!
 COUPONING 101

Never never never never never

never never never never never
never never never never never

NEVER EVER EVER

COPY A COUPON!!
Never try to use 2 manufacturer coupons on the
same item either…
 COUPONING 101

How do you use coupons?

Learning how to be a smart,
ethical and savy shopper…
 Couponing 101

How to use coupons to save the BIG bucks!

 Stockpiling
 Change the way you shop. Instead of shopping as you need the items (and thus paying full price) start building a
stockpile of the items you use when they go on sale!
 Matching the sale
 Watch your ads, or watch your favorite sites to find out the best deals going on

 Stacking the coupons

 Safeway, target and walgreens all have store coupons and allow you to use a store cpn
and a manufacturer cpn at the same time, on the same product.
 Combine coupons with a rebate offer
 Use coupons on clearance items
 Get a raincheck
 Use 2 coupons on a BOGO
Couponing 101
 Couponing 101

Learn the lingo

Kellogg’s Cereal, 8.7-15 oz or Pop-tarts, 8 pk $1.99, Limit 4
$1.00/2 Kelloggs All-Bran, Frosted Mini-WheatsSelect
Raisin Bran and/or FiberPlus Cereals, any flavor 11.4 oz. or larger from RP 2/6
$1.00/3 Kelloggs Cereals, any flavor 10 oz. or larger from RP 2/13
$1.00/1 Kelloggs Crunchy Nut Cereal, any flavor 10.8 oz. or larger from RP 1/23
$1.00/1 Kelloggs Smart Start Cereal, any flavor 14.7 oz. or larger from RP 2/6
$1.00/2 Kelloggs Pop-Tarts toaster pastries, any flavor 8 ct. or larger from RP 2/6
$1.00/2 – Kellogg’s FiberPlus Cereal, 11.5oz or Larger – (kelloggs.com)
$1.00/3 – Kellogg’s Froot Loops, Apple Jacks, Corn Pops, Honey Smacks, Frosted
Mini-Wheat little bites and/or Kellogg’s Frosted Flakes Cereals, 10oz or larger –
(kelloggs.com)
$1.00/2 – Kellogg’s Rice Krispies and/or Cocoa Krispies Cereal –
(bricks.coupons.com)
$1.00/1 – Kellogg’s Smart Start, 14.7oz or Larger – (kelloggs.com)
$1.00/1 – Kellogg’s Special K Oats & Honey Cereal, any – (bricks.coupons.com)
Final Price:  As low as $0.99
 Couponing 101

My favorite sites

 Thecentsableshoppin.com
Couponmom.com
Afullcup.com
Thekrazycouponlady.com
Dealseekingmom.com
Hotcouponworld.com
Littlehouseliving.com
 Couponing 101

Shortcuts.com (great one stop for loading your Safeway card with E-coupons)
Coupons.com (Get the most internet coupons from this site)
Target.com (manufacturer coupons PLUS exclusive store coupons for matching and stacking for deals)
Thecouponmaster.com (buy great coupons with low shipping from this site)
Smartsource.com (like the circular)
Redplum.com (like the circular)
Thegrocerygame.com
Ilovefreethings.com
 Couponing 101

Getting Organized

Binder- use a 3 ring binder with

baseball type holders inside
Date circulars and clip as needed
Legal size envelopes with store names
on them
 Couponing 101

 Check out lane……

 Go during off peak hours
 I always warn folks that they may want to pick another
line!
 Go to store with your list in hand and your
coupons clipped and ready to go
Take your stores coupon policy with you, always ask to talk to
the Manager if you have any problems

 Keeping perspective…

 Learn 1 store at a time

 Don’t have to make every deal
 Sale cycles are every 3-4 months
 Couponing 101

My 1:30 am wags run READ THIS ONE!

 Posted: 05 Mar 2011 11:50 PM PST
 · 2 tide stain release 3.99 - 2x $3 man q. = .99 each
· 2 ricola cough drops 2.29 - 1x $1/2 man q. + .99 instore q = .
49 each
· 1 cream of wheat 1.00 - 1x $1 man q = free
· 2 nestle coffee creamer (my receipt says 2.99 and it doesn't
look like 1 was taken off at the end but my OOP was still very
good so I'm cool with it) - 1x $1/2 man q
· 2 Pediacare infant drops 5.99 - $1 man q + $5 instore q =
free
 Couponing 101

 · 1 Febreze air spray 2.50 - $1 man q

· 1 Dawn dish detergent 1.99 - $1 man q + .99 instore q =
free
· 2 Morton salt .99 - $1/2 instore q = .98 each
and used 1 $4 RR for Profusion (which even though it was a
P&G RR it still spit the $3 for $10 for 2 tides and Febreze
out, to the surprise of me and the cashier.)
total saved in man q's = 17.00
total saved in store savings and q's = 16.39
total savings of 33.39
spent 7.77 with 1.36 of that being tax and only did one
transaction, and got a $3 RR back.